Wednesday, August 17, 2022
HomeBrandingThe Sole Sneakers with Beer-Injected Soles

The Sole Sneakers with Beer-Injected Soles


Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for his or her new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to replicate that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it. I can’t say I’ve ever designed a sneaker that incorporates precise beer earlier than.”

“At Heineken®, we now have all the time embraced change. The launch of Heineken® Silver is testomony to this, and the limited-edition Heinekicks are a manifestation of Heineken®’s fixed pursuit of innovation. The Shoe Surgeon’s imaginative and prescient of “Strolling on Beer” doesn’t simply current a brand new option to benefit from the Unexpectedly Easy Heineken® Silver expertise; it sends the message that an open thoughts is the important thing to seizing life’s prospects. We’re thrilled to be bringing Heinekicks to Singapore and we hope this evokes customers to embrace recent views and spark new connections,” concludes Gerald Yeo, Advertising Director at Asia Pacific Breweries Singapore.

Out of the 32 pairs of Heinekicks the model created following the launch of its Silver lager, seven are scheduled to drop in Singapore within the fourth quarter of 2022.

Click on to enlarge

Credit:

Consumer: Heineken

International Senior Director Heineken® Model: Bram Westenbrink

Heineken® APAC Model Director: Rajeev Sathyesh

International Communication Director Heineken® Model: Daniela Iebba

International Communication Supervisor Heineken® Model: Tanya Lubis

Heineken® International Digital Improvement Supervisor: Pearly Lim Mei Sze

Senior Model Supervisor Heineken® Vietnam: Nguyen Ngoc Han

Heineken® International PR Lead: Jonathan O’Lone

 

Businesses: Le Pub // BBH Singapore

 

International Chief Inventive Officer Publicis WW: Bruno Bertelli

 

BBH Singapore Inventive group

Chief Inventive Officer: Sascha Kuntze

Group Inventive Administrators: Gaston Soto, Nikhil Panjwani

Affiliate Inventive Administrators: Adeline Siow, Kenneth Foo

Le Pub International Inventive Group

Govt Inventive Director: Cyril Louis

Worldwide Coordination Inventive Director: Man Lewis

Affiliate Inventive Director Publicis Italy: Livio Gerosa

 

BBH Singapore Account group

Enterprise Director: Manavi Sharma

Account Director: Andy Norris

Account Supervisor: Crystal Lavatory

Le Pub International Account Group

Common Supervisor Publicis Italy: David Pagnoni

International Senior Account Director: Francesca Baldrighi

 

Strategists

BBH Technique Group: Tom Hargreaves, Gwen Lee

Le Pub International Technique Director: James Moore

 

BBH Singapore Manufacturing

Head of Manufacturing: Wendi Chong

Head of Operations: Eddie Jackson

Digital Imaging: Sally Liu

3D Manufacturing Associate: Pleid St.

Digital Senior Artwork Director: Nico Tangara

Design & Shoe Manufacturing Associate: The Shoe Surgeon



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