We’ve created a useful roadmap to point out you the place video can match into your ABM technique and how you can use it successfully.
Right here at Vidyard, it was a simple determination to make use of video in our ABM technique. We’ve realized loads of helpful classes, what sort of movies work and what doesn’t. The beauty of video is that it’s so versatile that you need to use it at each touchpoint in your account-based advertising and marketing (ABM) technique. You may goal key accounts at scale and create outreach alternatives with customized gross sales movies, video e-mail nurtures, retargeting advert movies, demo movies and extra.
That’s why we created this easy-to-follow roadmap of how you can use video in each stage of your ABM technique. So fuel up the automotive, prep your street journey playlist, and don’t neglect your video digicam (app) as a result of we’re about to get you began in your journey.
The Roadmap to Utilizing Video In Your ABM Technique
Obtain The Roadmap to Utilizing Video In Your ABM Technique infographic.
8 Methods Video Matches into an ABM Technique
Video for Chilly Outreach
Video helps your chilly outreach stand out in opposition to all the opposite text-based emails in your prospect’s inbox.
Once you create a customized video message for chilly outreach to a key account decision-maker, ensure that all the time to showcase your information of the account and its enterprise. Strive solely to share content material related to what you recognize they’re excited about. Video analytics are useful for this as a result of you may monitor each view to attain the account additional.
Video E mail Nurtures
The aim of a video e-mail nurture marketing campaign is to launch a collection of emails to a subscriber or prospect based mostly on their habits together with your different property, whether or not that’s advertising and marketing content material, web site interactions, gross sales conversations or advertisements.
A video e-mail nurture can drive larger engagement scores than text-based emails.
Retargeting Accounts with Movies
When utilizing a video e-mail nurture, you may launch retargeting advertisements at leads who hit a selected view threshold in your nurture. Retargeting advertisements are then proven to people who find themselves already a contact in your database or have visited your web site. That means, in the event that they engaged with you earlier than, they may now obtain focused advertisements for your online business on web sites and social media websites like Fb and LinkedIn.
The retargeting advert construction ensures you’re exhibiting the very best kind of content material to the best viewers on the proper time and never burning vital advert {dollars} on leads which are too chilly to transform.
Account-Degree Personalised Video
As a substitute of the one-to-one strategy, you may attain a number of recipients throughout one account with an account-specific customized video. It nonetheless feels private however can save a ton of time. By addressing a selected account ache level, you may enhance engagement at scale whereas sustaining white-glove therapy. Plus, in the event you’re utilizing an enterprise video platform, viewer analytics will let you recognize who watched and for a way lengthy.
Enterprise video internet hosting and sharing resolution that’s constructed to satisfy your wants. Study Extra Personalized Video Playlists
Customise pre-existing content material in your library like demo movies, case research or buyer tales by recording a customized video introduction to a curated playlist. Document a fast 30-second introduction video to the content material the place you clarify what it’s and why it’s helpful to them. Then embrace a name to motion within the video to drive them to the content material if it’s in your web site or in a video playlist, then ensure that the next video is the content material you’re addressing. Video introductions to pre-existing content material assist preserve the private connection together with your prospect with generic content material.
Gifting and Direct Mail Movies
Gifting and unsolicited mail on their very own are nice methods to personalize and scale account-level advertising and marketing. Including video might help you’re taking gifting and unsolicited mail to the subsequent degree.
When making a gifting video, all the time ensure that to point out the reward within the video thumbnail. Seeing the reward within the video will catch the recipient’s consideration, as a result of who doesn’t love getting a customized message or a present.
Observe-up Demo Movies
A demo video exhibits the viewer how you can use software program, arrange a brand new system, or clarify a posh subject. It’s the right instance of a kind of video that’s scalable and repeatable in some ways.
Advertising-Produced Movies
Your video advertising and marketing technique wouldn’t be full with out marketing-produced movies. These movies are how your prospects will begin recognizing you and your merchandise. Having marketing-produced movies to tug from on your web site, social assembly advertisements, and goal account-level prospecting will assist polish your model id.
Seize the Roadmap and Begin Planning Your ABM Technique
It’s clear to see that video can simply match into all components of your ABM technique, and now that you simply’ve acquired this useful roadmap, you’ll be able to press report very quickly. Bear in mind, you don’t have to be producing high-quality movies to get began with video promoting. Simply take your time to get snug on digicam and begin creating content material. All you want is a webcam or cellular system, a microphone and the Vidyard Chrome Extension.
