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Created by the Worldwide Affiliation for Measurement and Analysis of Communication (AMEC), the framework is now in its third iteration. Merely put, it’s a mind-set about measurement to raised perceive and talk outcomes in a method that creates actual, lasting change.
The framework is “Centered closely on measuring what issues to drive steady enchancment inside a corporation moderately than solely enhancing solely the worth of communication,” in accordance with Johna Burke, world managing director of AMEC.
When you’re pondering this all sounds boring and dry, you’re improper.
Measurement is what helps us get higher at our jobs. It helps us study what wild concepts paid off — and what fizzled. It permits us refine our methods and ways in ways in which really serve our audiences moderately than simply our egos. Measuring equips us with highly effective tales to inform our management and assist us information them in decision-making.
Having a agency framework just like the Barcelona Rules helps preserve you, and your group, accountable. So let’s undergo the rules, with commentary from Burke, by way of Ragan Insider.
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