The right way to Ship Efficient Order Affirmation Emails [Examples + Template]

Order affirmation emails have a 65% open fee, the very best common open fee of all emails. Optimizing these emails is a positive option to get extra eyes in your model.

Past brand-building, electronic mail confirmations deliver peace of thoughts to your valued prospects by verifying {that a} transaction in your web site was profitable. With out this affirmation, your prospects might really feel confused. The consequence is a shaky model expertise and probably a rise in inquiries on your customer support crew.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Uber’s order affirmation emails are glossy, clear, and aesthetically pleasing. Their design makes use of huge textual content, loads of white area, and a blue call-to-action to incentivize the rider to “fee or tip” the motive force.

What we love: The e-mail is organized so the rider sees essentially the most vital data above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Despite the fact that the recipient has already paid, JetBlue makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Beneath the affirmation, JetBlue gives a easy “Handle journey” CTA, so the shopper can simply replace a seat project, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Clients receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a sensible technique for JetBlue to incorporate the app hyperlink.

3. Create a glossy design.

Hausera, an ecommerce website that sells kitchen and loo fixtures, does a superb job guaranteeing their order affirmation electronic mail is glossy, all whereas providing the recipient any data they might want. They begin with constructive messaging like “progress is a gorgeous factor” and “congratulations” to thank the shopper for his or her order.

What we love: Beneath the order abstract, they embrace useful CTAs akin to “Maintain Buying,” in addition to choices to both electronic mail, name, or stay chat with a assist rep. Whether or not a buyer has a problem with their order or just desires to proceed perusing Hausera, the ecommerce website ensures the shopper can discover the following steps from inside the order affirmation itself.

4. Put crucial particulars up high.

Tobi’s order affirmation electronic mail is easy and simple. The ecommerce website presents two vital CTAs — “evaluation my order” and “contact buyer care” — inside the electronic mail itself. The recipient is ready to instantly verify and proper any data if their order would not look proper.

What we love: Tobi additionally successfully outlines their order course of inside the physique textual content of their electronic mail. They inform the shopper to ” enable as much as 2 enterprise days to course of and ship your order.” By together with this data of their electronic mail, Tobi ensures minimal outreach from prospects who’re questioning when their order will ship, or why they have not obtained delivery data already.

5. Say, Thanks!

BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a very good job offering the shopper with loads of vital data all through their electronic mail, together with a CTA to verify order standing, a telephone quantity to contact buyer assist, and a notice relating to supply particulars for the recipient’s ticket.

What we love: BigStub presents a $25 rebate inside the order affirmation electronic mail with enrollment in Nice Enjoyable. Even when the shopper would not apply for the rebate, the inclusion continues to be an efficient technique that permits BigStub to probably increase constructive model notion.

6. Make it shoppable.

JustBats, an ecommerce website that sells baseball and softball tools, does a superb job of cross-selling different merchandise of their order affirmation emails. As an example, if you are going to buy a glove on their website, you will obtain an electronic mail with the next message — “You could have the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful assets to make sure the recipient is ready to discover the precise bat for his or her wants.

What we love: JustBats proves an order affirmation electronic mail will be an efficient alternative to counsel different related services or products, notably for the reason that order can assist you perceive the shopper’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

SoulCycle’s order affirmation electronic mail successfully gives all related data and demonstrates SoulCycle’s means to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the shopper might be driving, SoulCycle consists of different helpful data together with the studio handle and a notice that sneakers and water might be supplied.

On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, considerations, or simply need to say whats up?” with each a telephone quantity and electronic mail if the recipient wants to succeed in buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation electronic mail, and appears for areas the place they will add model voice.

8. Reinforce significant actions.

Check out the order affirmation obtained from Massachusetts’ Franklin Park Zoo upon a latest buy:

This electronic mail gives all the knowledge wanted, however it additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Educate customers about new expertise.

Zoom’s affirmation electronic mail accommodates three components:

• It confirms the acquisition.
• It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
• For the recipients who is likely to be much less savvy, Zoom presents demos, webinars, and assist.

What we love: The glossy and minimal design underpins the convenience of use of Zoom’s assembly software program. The e-mail is well-designed with quite a lot of white area. This makes it straightforward to learn and attracts the attention to crucial parts just like the iconography representing assist and coaching alternatives.

10. Keep on model.

SKINICIAN makes use of a constant tone all through its affirmation electronic mail. The textual content on the high is pleasant and personable. It affirms the customer’s buy with “Pleased Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you like your new skincare.”

What we love: On the high of the e-mail the recipient can take two actions: “View your order” or “Maintain procuring.” An efficient addition to this electronic mail is the “You saved £5.00,” which reminds the consumer of the worth of procuring at their website.

As an example, you’ll be able to create an order affirmation electronic mail inside the HubSpot E-mail Advertising and marketing software totally free. You’ll be able to select a pre-made template and customise textual content, photographs, and total design. Or, you’ll be able to create an electronic mail from scratch.

This is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail software.

There are many different order affirmation electronic mail templates out there via instruments akin to Stripo and Squarespace.

Alternatively, should you use an ecommerce web site builder like X-Cart, you need to use considered one of their electronic mail software add-ons to create your personal order affirmation electronic mail.

Picture Supply

This web page is the place you are redirected while you click on the “Purchase” or “Buy” button and signifies that an electronic mail ought to be on its manner. A web based affirmation web page is a brief discover that tells your buyer that their transaction went via accurately. If a buyer would not see this web page, she or he will doubtless assume their transaction did not work.

Whenever you’re creating a web based affirmation web page, right here are some things you must embrace:

• Messaging akin to “Success! Your order is confirmed”, in addition to a notice that the shopper ought to anticipate an electronic mail of their inbox quickly.
• An order quantity, supply particulars, and order abstract (together with whole value).
• Pictures of the services or products purchased.

Moreover, you would possibly embrace different related purchases on a buyer’s order affirmation web page. As an example, in the event that they’ve bought a blender in your website, maybe you need to present them a smoothie recipe guide on their order affirmation web page.

In the end, it is important to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their complete purchaser’s journey.

Editor’s Word: This put up was initially printed in Aug. 2019 and has been up to date for comprehensiveness.