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Observe, observe, observe.
How do you survive a disaster?
Viewers, viewers, viewers.
Forgive the spin on the traditional joke. However understanding your viewers and their expectations is the important thing to weathering any disaster.
That was the message delivered by James Shackelford, APR, vp of amfAR, The Basis for AIDS Analysis, in his presentation on disaster fast response ideas at Ragan’s Strategic Communications Convention.
Shackelford provided an inventory of questions you need to ask when creating your disaster plan — and the vast majority of them must do with realizing your viewers. However earlier than you begin on these, he recommends beginning by constructing out a model persona, identical to you’ll a buyer persona. Understanding who you’re as a company forward of time helps you be higher ready to react within the second.
The most important, overarching query to ask is: What’s the reputational impression of this second? Do we have to act or not?
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