On this episode of the Model Gravity Present, we welcome Dr. Aaron Ahuvia, the globally acclaimed Czarnecki Endowed Professor of Advertising on the College of Michigan-Dearborn. Dr. Ahuvia’s experience in model love spans three many years and features a standout e book, “The Issues We Love,” acknowledged by Amazon as a high 20 enterprise e book for 2022.
In our dialog, we discover the science of shopper habits, the shift from viewing manufacturers as objects to nurturing human-like connections, and the important thing components that activate model love. Dr. Ahuvia shares actionable methods for companies to construct real chemistry with prospects, drawing from his intensive work with trade giants like Google and appearances at main firms. This episode is an important pay attention for these in search of to unlock the enduring energy of name love.
We discuss:
- [0:00] Intro
- [02:07] Dr. Model Love
- [03:17] The science of shopper habits
- [10:54] From objects to folks
- [16:42] The important thing to model love activation
- [21:37] Constructing model chemistry with prospects
- [25:47] Object world vs. passionate area of interest
- [31:05] The place to seek out Aaron
- [32:30] Actionable tip for implementing model love in your corporation
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