The Prime Video Advertising and Gross sales Stats that Matter

We all know it may be exhausting to justify spending sources on a brand new content material kind with out the information, particularly for data-driven companies. So in the event you—or your boss—need to perceive the ability of video and need the stats to again it up, then look no additional. We’ve compiled the highest video advertising statistics that matter to companies that will help you make the most effective determination on your advertising wants.

Or in the event you’re a gross sales chief or rep in search of extra intel or perception on how video can seize your prospect’s consideration, speed up deal cycles, and shut extra enterprise—we’ve obtained you coated too.

1. Contents
2. 1. Video for Gross sales Statistics
3. 1.1 Seize Prospects’ Consideration
4. 1.2 Transfer Offers Ahead to Shut
5. 1.3 The Transition to Digital Promoting
6. 2. Video Advertising Statistics
7. 2.1 Video Advertising Technique
8. 2.2 Video Publishing and Manufacturing Statistics
9. 2.3 Video Size Statistics
10. 2.3.1 Common Video Size Distribution
11. 2.4 Stats Round Video Engagement
12. 2.4.1 Common Engagement for Completely different Lengths of Video
13. 2.5 Video Analytics Statistics
14. 2.5.1 Video Effectiveness Measures in Use
15. 2.6 On-line Video Statistics
16. 2.7 Cell Video Statistics
17. 2.8 Video E mail Statistics
18. 2.9 Video web optimization Statistics
19. 2.10 Video Content material Advertising Statistics
20. 2.11 Digital Convention and Webinar Statistics
21. 3. Social Media Video Statistics
22. 3.1 Fb Video Statistics
23. 3.2 Instagram Video Statistics
24. 3.3 LinkedIn Video Statistics
25. 3.4 Twitter Video Statistics
26. 3.5 Snapchat Video Statistics
27. 3.6 YouTube Statistics
28. 3.7 TikTok Video Statistics

Video for Gross sales Statistics

Utilizing video for gross sales has shortly change into a precedence for forward-thinking companies which might be in search of the most effective methods to speak with their viewers and potential clients. The usage of one-to-one video (most frequently utilized in gross sales conversations) has exploded in recent times. Wanting on the video statistics under, it’s clear that gross sales reps can be sensible to incorporate video of their gross sales campaigns.

Seize Prospects’ Consideration

• 71% of gross sales execs agree that video e mail outperforms text-based e mail. (Vidyard, 2021)
• The usage of video in gross sales and buyer conversations was reported by 59% of groups, outranking the distribution of enterprise video on YouTube for the primary time ever. (Vidyard, 2022)
• Individuals are 13% extra more likely to bear in mind particulars from video emails over textual content emails. (B2B DecisionLabs, 2021)
• 67% of entrepreneurs and almost 76% of gross sales professionals report the significance of accessing video view knowledge in an effort to qualify leads, have interaction prospects, or affect offers. (Vidyard, 2022)
• Video e mail can cut back inbox fatigue and assist recipients retain extra of the message when in comparison with text-based e mail. (B2B DecisionLabs, 2021)
• Utilizing video for gross sales outreach has elevated response charges for greater than 70% of gross sales reps. (Vidyard, 2021)
• Prime-performing gross sales reps favor chilly calls over chilly emails, and video is rising as a high channel. (McKinsey, 2020)
• 62% of viewers watch a business-related video all over if it’s lower than 60 seconds (Vidyard, 2022)
• Prospecting conversations, web sites, and advertising emails are the highest three distribution channels for gross sales movies (Vidyard, 2022)
• Of the sellers who use customized recorded movies, 70% say that video emails produce extra opens, clicks, and responses than textual content emails. (Vidyard, 2021)
• 46% of individuals bear in mind particulars from a textual content e mail, however 59% of individuals bear in mind particulars from a video inside an e mail. (Vidyard, 2021)
• Hybrid video (a recording of your self and your display screen) garners the best response charge over selfie-style or conventional display screen recording movies. (Vidyard, 2021)
• Many monetary providers professionals really feel like they’ve gotten to know shoppers or clients (66%), distributors and companions (50%), and management (42%) higher by interacting via video extra usually. (Vidyard, 2022)
• Globally, 61% of consumers say they will get as a lot worth from assembly suppliers over video convention as they will from in-person visits. (McKinsey, 2022)
• 64% of conferences booked resulted from prospects who obtained a brief video first adopted by a brief infographic. (B2B DecisionLabs, 2022)

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Transfer Offers Ahead to Shut

• 93% of sellers, entrepreneurs, and buyer expertise reps report that video converts the identical or higher than every other content material kind. (Vidyard, 2022)
• Shut charges have elevated for over 50% of gross sales execs who leverage video as a part of their deal cycle. (Vidyard, 2021)
• The highest three on-line video platform functionalities utilized in video methods throughout gross sales, advertising and buyer expertise embrace video efficiency analytics, in-video calls to motion (CTAs), and channel efficiency analytics. (Vidyard, 2022)
• 76% of gross sales professionals imagine that accessing video viewing knowledge to assist qualify leads, have interaction prospects, and affect offers are vital, in comparison with 67% of entrepreneurs. (Vidyard, 2022)
• Practically 60% of groups are utilizing video of their buyer and gross sales conversations. (Vidyard, 2022)
• Including a video to your proposal can enhance shut charges by as much as 41%. (Proposify, 2022)
• Video drives 56% increased proposal engagement and helps shut your deal 26% sooner. (Proposify, 2022)
• Video first contact adopted by infographic carried out 400% higher, creating extra alternatives than different cadences. (B2B DecisionLabs, 2022)
• 83% of all alternatives had been created when video was despatched first. (B2B DecisionLabs, 2022)

The Transition to Digital Promoting

• Total video creation elevated 178% in 2021 in comparison with 2020. (Vidyard, 2022)
• Practically 80% of gross sales groups acknowledge the significance of integrating their video creation and sharing instruments with gross sales engagement expertise. (Vidyard, 2022)
• 41% of gross sales groups plan to put money into user-generated gross sales movies in 2022. (Vidyard, 2022)
• Firms created way more user-generated movies this yr. Excessive tech grew by 113%, retail grew by 231%, and communications grew by 607%. (Vidyard, 2022)
  81% of the movies created by corporations with beneath 200 staff had been user-generated. For corporations with over 600 staff, 75% of all movies had been user-generated. (Vidyard, 2022)
• Greater than two-thirds of gross sales groups report they’ll be working within the workplace part-time or staying distant for the foreseeable future. (Vidyard, 2021)
• 96% of economic providers professionals would hand over a proportion of their wage to make money working from home completely. (Atomik Analysis, 2022)
• 76% of gross sales leaders imagine that distant gross sales interactions are equally or simpler than conventional in-person engagement in prospecting for brand spanking new clients (McKinsey, 2020)
• 64% of those that transitioned to digital gross sales this yr met or exceeded income targets, in comparison with 50% of the leaders who didn’t make the transition (HubSpot, 2021)
• Video and CRM instruments had been the primary and two enablers of success (HubSpot, 2021)
• 63% of gross sales leaders say digital conferences are equally or simpler than in-person conferences. (HubSpot, 2021)
• 30% of the underperforming gross sales organizations now have an FY21 enterprise aim to allow their reps to promote remotely–for the long run (HubSpot, 2021)
• 80% of all movies created in 2021 had been user-generated, versus 60% in 2020. (Vidyard, 2022)
• Consumer-generated video creation elevated 44% within the second quarter of the 2020 calendar yr—aligning with the preliminary levels of the COVID-19 pandemic when many gross sales groups went digital-first (Vidyard, 2021)
• 60% of gross sales execs outline their video recording and enhancing abilities as rising or proficient. (Vidyard, 2021)
• Solely 32% of gross sales execs report {that a} digital gross sales course of requires extra conferences to shut offers. (Vidyard, 2021)
• 80% of respondents point out their group saved cash by transitioning to a enterprise mannequin that depends on digital conferences somewhat than in-person conferences. (Atomik Analysis, 2022)
• On common, most monetary service professionals want to conduct conferences with their clients or shoppers nearly, utilizing video. (Atomik Analysis, 2022)
• Just one% of economic providers professionals report that their group nonetheless depends totally on in-person conferences. (Atomik Analysis, 2022)
• 89% of economic providers professionals say that sending video messages to their shoppers and prospects can be extra impactful than text-based messages. (Atomik Analysis, 2022)
• 50% of economic providers professionals imagine incentives tied to the adoption of latest enterprise applied sciences, equivalent to offering staff with first rate coaching on new enterprise applied sciences, would result in extra widespread adoption of latest applied sciences inside their group. (Atomik Analysis, 2022)
• 81% of economic service professionals point out that entry to expertise for digital promoting is the primary must-have for his or her work. (Atomik Analysis, 2022)
• 62% of sellers now work together with clients over digital channels and don’t meet face-to-face (ie, mixture of phone, on-line chat, self-serve portals, e mail, and video conferencing). (McKinsey, 2022)
• 65% of B2B corporations throughout business sectors now supply e-commerce capabilities, outlined as totally executing a gross sales transaction on-line. That is up from 53% in early 2021. (McKinsey, 2022)
• About 61% of B2B sellers supply merchandise/providers through video convention over in-person promoting, a rise from round 42% pre-COVID. (McKinsey, 2022)
• 13% of B2B corporations’ income is pushed by video conferences. (McKinsey, 2022)

Video Advertising Statistics

Advertising groups and content material builders world wide have already been embracing the shift to digital channels on this final decade, however the COVID-19 pandemic has actually compelled companies to rethink their conventional advertising campaigns to on-line platforms utilizing video.

Social media, web sites, and YouTube are the preferred locations to distribute video content material. our roundup of 2022 video advertising statistics, an image is painted of an business transferring digital and the information to again your corporation’s case to embrace video advertising too.

Video Advertising Technique

• The highest three video distribution channels for entrepreneurs so as are social media, web sites, and YouTube. (Vidyard, 2022)
• 92% of entrepreneurs who use video say that it’s an vital a part of their advertising technique. (HubSpot, 2022)
• In keeping with 88% of entrepreneurs, video advertising supplies them with constructive ROI. When you think about that solely 33% mentioned the identical in 2015, it reveals that shopper sentiment towards movies is way stronger now. (Sensible Insights, 2020)
• 86% of companies use video as a advertising instrument. ​​(Wyzowl, 2022)
• An enormous proportion of entrepreneurs (92%) proceed to worth video as an ‘vital half’ of their advertising technique. ​​(Wyzowl, 2022)
• 79% of non-video entrepreneurs say they count on to begin utilizing video as a advertising instrument in 2022 (10% greater than final yr.) ​​(Wyzowl, 2022)

Video Publishing and Manufacturing Statistics

• The proportion of corporations that create greater than 51 movies every year has elevated by 261% over the previous two years. (Vidyard, 2022)
• Enterprises with over 600 staff invested probably the most in user-generated video and the typical charge of creation rose 143%(Vidyard, 2022)
• 81% of video content material created by corporations beneath 200 staff is user-generated or user-recorded (Vidyard, 2022)
• In 2021, the excessive tech, monetary providers, and schooling and public providers industries created extra movies on common than different fields (Vidyard, 2022)
• In 2021, three industries revealed extra historically produced movies than final yr: Communications (a 42% enhance), actual property (a 22% enhance), and media, leisure, and publishing (a 14% enhance) (Vidyard, 2022)
• Firms create a broad vary of various movies. 42% principally use live-action movies, 33% primarily use animated movies and 16% primarily use display screen recorded movies. (Wyzowl, 2022)
• On common, most individuals 40% spend $0-500 on a typical video, with the overwhelming majority 97% spending lower than $10,000. (Wyzowl, 2022)

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Video Size Statistics

• 59.9% indicated {that a} video being too lengthy would strongly deter them from watching. (Animoto, 2020)
• Fb recommends that small companies strive conserving movies to round 15 seconds as a lot as attainable. They shared that 47% of worth in a video is delivered within the first 3 seconds. (Animoto, 2020)
• Movies which might be a median of 26 seconds obtain probably the most feedback on Instagram. (Animoto, 2020)
• The common size of all business-related movies rose from six minutes in 2020 to nearly 10 minutes in 2021 (Vidyard, 2022)
• Nearly all of movies (56%) are lower than 2 minutes lengthy (Vidyard, 2022)
• Solely 4% of enterprise movies are 10 to twenty minutes lengthy (Vidyard, 2022)
• 18% of enterprise movies are longer-form video content material (over 20 minutes in size) (Vidyard, 2022)
• Individuals watch a median of 19 hours of on-line video per week (this is a rise of 1 hour per week in comparison with 12 months in the past, and a staggering 8.5 hour enhance per week throughout the previous 3 years). (Wyzowl, 2022)
• In 2018, individuals watched a median of 1.5 hours per day of on-line video. Our 2022 survey reveals this has risen to a median of over 2.5 hours per day. (Wyzowl, 2022)
• The worldwide pandemic has overwhelmingly impacted the period of time individuals spend watching movies on-line. Minutes watched elevated 85% in 2020. And, individuals watched 12.2 billion minutes of video final yr; that’s 23,211 years’ price of content material. (HubSpot, 2021)
• The variety of movies within the 30–60 minute class grew 140% in comparison with 2019. This implies that longer-form content material is changing into a extra fashionable choice for companies as extra corporations embrace video sequence and different long-form video content material. (HubSpot, 2021)
• In 2019, the typical international viewer spent six hours and 48 minutes per week watching movies, a 59% enhance since 2016. (Sprout Social, 2020)

Common Video Size Distribution

56% of viewers will watch a complete video if it’s beneath two minutes. Supply: 2022 Video in Enterprise Benchmark Report.

Stats Round Video Engagement

• 88% of individuals want to see extra movies from manufacturers. A rise of three% from final yr. (Wyzowl, 2022)
• Individuals are twice as more likely to share video content material with their associates than every other kind of content material. (Wyzowl, 2022)
• The common viewer retention charge for movies throughout the board is 54% (Vidyard, 2022)
• 62% of viewers will watch a business-related video to the top of it, if it’s beneath 60 seconds (Vidyard, 2022)
• Solely 26% of viewers end a video if it’s longer than 20 minutes (Vidyard, 2022)
• Modifying longer-form content material like on-demand webinars to beneath 20 minutes in size can enhance viewer retention by 38% (Vidyard, 2022)
• Video outcomes obtain 1.5 engagements per point out (HubSpot, 2022)
• 84% of shoppers mentioned watching a model’s video satisfied them to make a purchase order or subscribe to a service. (HubSpot, 2022)

Common Engagement for Completely different Lengths of Video

When averaged throughout all video lengths, 54% of viewers watched a video all over to the top. Supply: 2022 Video in Enterprise Benchmark Report.

Video Analytics Statistics

• Manufacturers that use superior video metrics are over 2x extra more likely to report satisfaction with video, in comparison with those that don’t use any measures of content material effectiveness. (Vidyard, 2022)
• Mixture viewer analytics (together with viewing tendencies, drop-off charge, and channel efficiency throughout viewers) is voted probably the most helpful characteristic of an internet video platform (Vidyard, 2022)
• 83% of corporations report they’re utilizing some type of video analytics to trace video content material effectiveness (Vidyard, 2022)
• 67% of entrepreneurs and almost 76% of gross sales professionals report the significance of accessing video viewing knowledge to qualify leads, have interaction prospects, or affect offers (Vidyard, 2022)

Video Effectiveness Measures in Use

43% of corporations report the usage of fundamental degree video analytics Supply: 2022 Video in Enterprise Benchmark Report.

On-line Video Statistics

• Millennials watch on-line movies for two.4 hours per day whereas Gen Z averages 3.4 hours. (HubSpot, 2020)
• 51.7% of world web customers aged 16 to 64 say that watching movies, TV reveals and films is their major purpose for utilizing the web. (Hootsuite, 2021)
• The most typical kinds of enterprise movies are model movies, stay movies, and product demos (Vidyard, 2022)
• 72% % of households with wi-fi web now stream video on their linked TV screens. (Assume With Google, 2020)
• Between 2013 and 2018, video consumption on-line has elevated at a median of 32% per yr. (Sprout Social, 2020)

Cell Video Statistics

• Roughly 71% of Gen Z teenagers use cellular units to look at movies, whereas 51% use cellular for social media browsing. (HubSpot, 2020)
• Individuals are 1.5 instances extra more likely to flip to cell phones to look at a video. (Fb, 2020)
• Individuals are 1.5x extra more likely to watch video each day on a smartphone than on a pc. (Fb, 2020)

Video E mail Statistics

Video web optimization Statistics

• Video is the primary type of media utilized in content material technique, overtaking blogs and infographics. (HubSpot, 2020)
• You’ve gotten 53x extra possibilities of rating on the primary web page of Google if in case you have movies in your web site. (MonsterInsights, 2022)
• Changing blogs into movies can give you a brand new supply for driving site visitors, as movies can increase your natural site visitors by 157%. (MonsterInsights, 2022)
• By 2022, video site visitors will quantity to 82% of all on-line shopper site visitors, offering web optimization consultants with a chance to achieve a lot of site visitors. (SerpWatch, 2022)
• 78% of companies say they obtained extra site visitors after implementing movies of their content material methods. (SerpWatch, 2022)
• 69% of companies obtained extra leads with video content material, whereas 54% boosted gross sales. (SerpWatch, 2022)
• 60% say leads/clicks are the principle figuring out issue of video advertising success. (Wyzowl, 2022)
• 87% of entrepreneurs say video has helped them enhance site visitors. (Wyzowl, 2022)

Video Content material Advertising Statistics

• 64% of B2B entrepreneurs elevated their use of audio or visible content material (movies, stay streaming, and webinars) in 2019 over their earlier dedication. (Content material Advertising Institute, 2019)
• When requested how they’d most wish to find out about a services or products, 73% mentioned they’d want to look at a brief video. This compares to 11% who’d somewhat learn a text-based article, web site or publish, 4% who’d wish to view an infographic, 3% who’d somewhat obtain an e book or handbook, 3% who’d somewhat attend a webinar or pitch, and three% who’d like a gross sales name or demo (Wyzowl, 2022)
• 70% of companies say they’re creating extra movies now in comparison with the identical time final yr. (Animoto, 2020)
• Retail and shopper items corporations produced extra movies in 2021 over different industries, adopted intently by excessive tech corporations (Vidyard, 2022)
• Except for rating high-budget video options because the least probably causes for watching movies, millennials and Gen Z differ from older age teams in that they’re extra accepting of user-generated content material over professionally made movies. (HubSpot, 2020)
• Greater than 99% of present video entrepreneurs will proceed utilizing video in 2021, and 96% plan to extend or keep their spending. (HubSpot, 2021)
• In 2021, there was a 40.5% year-over-year enhance in the usage of proposal movies. That is up from a 31% YOY enhance in 2020. (Proposify, 2022)
• Video stays on high because the #1 type of media used inside content material technique in 2021. (HubSpot, 2021)
• Video content material is shortly rising in recognition — 46% of consumers want video outreach, particularly within the absence of face-to-face conferences. (Demandbase, 2021)

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Digital Convention and Webinar Statistics

• 53% of organizations report utilizing some type of stay or synchronous video within the final yr, together with stay streams, digital occasions, and stay webinars. (Vidyard, 2022)
• Knowledge reveals that by June 2020, attendees had been spending 28x extra time attending digital occasions than that they had been in January of 2020. In November, that determine jumped to 34x greater than in January. In whole for 2020, almost 75 million attendees registered for a couple of million digital occasions on Eventbrite and logged over 100 million hours. (Eventbrite, 2020)
• 53% of digital occasion shoppers mentioned they plan to attend each digital and in-person occasions sooner or later—even when it’s protected to collect in-person once more. (Eventbrite, 2020)
• 25% of individuals watch webinars from their cellular system. (Work Solid, 2020)
• The sudden shift to digital occasions in 2020 produced blended outcomes when it comes to attendance. Whereas simply over half of the occasions misplaced viewers within the transition, 46% gained attendees consequently. Eradicating journey necessities and viewers familiarity with video shows labored collectively to maintain occasion attendance largely intact. (Enterprise Wire, 2020)
• 64% of B2B tech consumers count on to spend extra on internet conferencing software program in 2021. (Belief Radius, 2021)
• 50% of attendees at digital occasions in 2020 had been impartial on their expertise, roughly getting what they anticipated. However almost a 3rd indicated that that they had a greater expertise than anticipated. (Enterprise Wire, 2020)
• 56% of webinar hosts mentioned that they used each stay and on-demand video. (Letter.ly, 2020)
• In keeping with webinar attendance statistics, most individuals will solely join one stay occasion per week. (Letter.ly, 2021)
• 57% of entrepreneurs now use stay video inside their methods. (Sensible Insights, 2020)
• The best video channel statistically was the webinar. Utilization held regular at 62% from final yr (after an increase from 46% in 2019) however a whopping 90% of entrepreneurs who held a webinar mentioned it was an efficient instrument, making it probably the most extensively praised video advertising channel of all these listed. (Wyzowl, 2022)
• Over a 3rd (34%) of entrepreneurs are making use of Fb’s stay streaming choices, creating in-the-moment movies that enable viewers to react in real-time. Instagram is the second hottest choice, with 13% creating stay movies on the platform. (Sensible Insights, 2020)
• 91% of webinar entrepreneurs say webinars have been a hit, making it the best video advertising channel. (HubSpot, 2021)

• 93% of companies landed a brand new buyer due to a video on social media. (Animoto, 2020)
• Half of Gen Z and Millennials “don’t know the way they’d get via life with out video.” (HubSpot, 2020)
• 91% of entrepreneurs are happy with the ROI of video advertising on social media. (Animoto, 2020)
• Social media movies make up 68% of probably the most generally created kinds of movies (Wyzowl, 2022)
• There are over half a billion extra individuals utilizing social media worldwide than on the identical time final yr, indicating an nearly 14% year-over-year enhance. (HubSpot, 2022)
• 54% of entrepreneurs say that video is probably the most helpful content material kind for attaining social media advertising targets. (Sprout Social, 2022)
• 93% of corporations have acquired new buyer(s) through social media movies. (Sprout Social, 2022)

Fb Video Statistics

• 64% of companies mentioned that within the final 12 months, a video on Fb resulted in a brand new consumer. (Animoto, 2020)
• 26.4% of the platform’s consumer base is made up of millennials. That mentioned, over one-third (36%) of Fb’s viewers are 45 or older. (Sprout Social, 2022)
• Fb video (in-feed) is the preferred kind of video content material on the platform (51% of customers), barely lower than Fb Reside and Watch mixed (57%). (Sprout Social, 2022)
• In a 2019 research, 46% of social media customers watched movies on Fb. (Sprout Social, 2020)
• Fb says that most individuals will watch different video sorts to the top if they’re 15 seconds lengthy. One research discovered that if you’d like increased engagement, 2 to five minutes was the vary to intention for. (Sprout Social, 2020)

Instagram Video Statistics

• 77% of entrepreneurs have posted a video on IGTV. (Animoto, 2020)
• Individuals share 95 million pictures and movies on Instagram daily (WordStream, 2022)
• Utilization of Instagram grew to 72% from 60% final yr, with an effectiveness ranking of 85% up from final yr’s 82%. (Wyzowl, 2022)
• Over 40 billion pictures and movies have been shared on the Instagram platform since its conception. (WordStream, 2022)
• Globally, Instagram video is probably the most participating kind of content material, bringing in a median of 24.25 feedback and 1097.9 likes per publish. (HubSpot, 2022)
• Over 80% of smartphone customers watch video with their cellphone held vertically, so at all times design your content material with this orientation in thoughts! (HubSpot, 2022)
• In a 2019 research, 51% of social media customers watched movies on Instagram. (Sprout Social, 2020)
• Instagram feed movies are beneficial at 26 seconds. (Sprout Social, 2020)
• 91% of customers watch movies on Instagram weekly. (Sprout Social, 2022)

LinkedIn Video Statistics

• 68% of video entrepreneurs plan to incorporate LinkedIn of their 2022 video advertising technique (+5% from final yr). (Wyzowl, 2022)
• LinkedIn Reside streams have elevated by 158% since February 2020. (LinkedIn, 2020)
• In keeping with LinkedIn, video content material generates 20 instances extra shares than different kinds of content material on its platform. (Submit Past, 2020)
• The utmost size for LinkedIn movies is 10 minutes however the community recommends that the best size depends upon your goal. For model consciousness and consideration, LinkedIn says {that a} video beneath 30 seconds has a 200% raise in completion charges. (Sprout Social, 2020)

Twitter Video Statistics

• Twitter recommends movies be 15 seconds or much less. (Sprout Social, 2020)
• Tweets with video get 2.5x extra replies, 2.8x extra Retweets and 1.9x extra likes. (Sprout Social, 2022)
• Greater than 2 billion video views occur daily on Twitter, which is 67% year-over-year progress. (Twitter, 2019)
• Tweets with video entice 10x extra engagement than Tweets with out video. (Twitter, 2019)
• Promoted Tweets with movies save greater than 50% on cost-per-engagement. (Twitter, 2019)

Snapchat Video Statistics

• Snapchat had an enormous leap in perceived effectiveness rising from 1% to 13% – a mind-bending enhance of 1200%. (Hootsuite, 2022)
• In a 2019 research, 50% of social media customers watched movies on Snapchat. (Sprout Social, 2020)
• Snapchat recommends that you simply hold it inside 3 to five seconds with the decision to motion within the first 3 seconds. (Sprout Social, 2020)

YouTube Statistics

• For the eighth consecutive yr, YouTube stays probably the most extensively used platform for video entrepreneurs – with 86% of video entrepreneurs having used it this yr. (Wyzowl, 2022)
• Longer Youtube movies at a minimal of 10 minutes have been extra fashionable these days, probably as a result of that’s the purpose at which creators are capable of insert adverts. (Sprout Social, 2020)
• YouTube surpassed all different networks with 78% of these surveyed having watched a video on the community within the final 24 hours. (Sprout Social, 2020)
• Greater than 500 hours of video are uploaded to YouTube each minute. (Sprout Social, 2022)
• A couple of billion hours of video content material are consumed on YouTube each day. (Sprout Social, 2022)
  There are 2,291 million international energetic customers on YouTube as of January 2021. (Hootsuite, 2021)
• Over 100 million individuals watch YouTube TV on their TV screens every month within the U.S. (Assume with Google, 2020)
• 1 billion whole hours of video are watched every day on YouTube. (Hootsuite, 2021)

TikTok Video Statistics

• For the third consecutive yr, TikTok adoption elevated by 10%, this yr reaching 30% (in comparison with 10% in 2019, and 20% in 2020.) There was additionally a ten% within the effectiveness ranking of TikTok, which reached 77%. (Wyzowl, 2022)
• 33% of video entrepreneurs plan to incorporate TikTok of their 2022 video advertising technique. (+13% from final yr). (Wyzowl, 2022)
• A 61% enhance in mentions yr over yr in the course of the first half of 2021, transformed into new customers, making it the primary non-Fb app to succeed in 3 billion international downloads. (HubSpot, 2022)
• TikTok’s leap in perceived effectiveness rocketed from 3% final yr to 24% this yr—a 700% enhance. (Hootsuite, 2022)

This publish was initially revealed on December 17, 2020. It was up to date on June 17, 2022.