Approach again within the historical days of the early 2000’s throughout the first wave of analysis expertise development a number of platforms emerged that mixed quant methodologies with the then-nascent alternatives for digital qual. Nonetheless, the demand for on-line qualitative (aside from communities) was marginal, so over time, these gamers shifted their focus to primarily quant.
Nonetheless, a number of years in the past that imaginative and prescient of a totally built-in “QualiQuant platform” resurfaced with the acquisition of Decipher by FocusVision, creating a powerful early sign that the expertise supplier sector of the business noticed the potential as properly. Just a few different gamers labored to include some variations on combining qualitative and quantitative expertise, however the market demand was nonetheless comparatively marginal so we didn’t see a widescale shift to integrating each fashions from most expertise platforms.
Then got here 2020, and digital qual was the correct resolution to fulfill the necessity.
Since then, we now have seen new motion for platforms working to combine qualitative strategies into their choices, however we now have but to see a major merger of an enterprise quant platform and a full-featured digital qual platform. That’s, till at this time.
QuestionPro has lengthy been an innovation chief in the case of integrating new strategies and increasing capabilities to fulfill the altering wants of the business, usually prematurely of widespread adoption. They’re persevering with that observe report by saying the acquisition of Digsite, one of many vital digital qual platforms that had been profitable previous to 2020.
I’ve lengthy predicted that the subsequent part of consolidation we’d see within the business could be the merger of quant and qual platforms to create actually enterprise-grade options to deal with the biggest potential set of analysis points. The QuestionPro/Digsite deal is the primary main deal since 2020 to show the thesis. We absolutely anticipate to see extra mergers like this play out within the subsequent two years, however for now, QuestionPro and Digsite would be the take a look at of what a contemporary platform integration can do.
Right here is the press launch for extra context and particulars. Congrats to all for as soon as once more setting the tempo for the remainder of the business!
QuestionPro Acquires Digsite
Built-in with QuestionPro’s analysis platform, Digsite creates new and highly effective capabilities for agile qualitative analysis.
AUSTIN, Tex. (August 25, 2022) — QuestionPro, a worldwide chief in on-line survey and analysis companies, at this time introduced it has acquired Digsite’s qualitative analysis capabilities and collaborative Insights Platform. With the acquisition, QuestionPro will now provide the Digsite qualitative options alongside its full suite of enterprise-level analysis, survey and buyer expertise software program and companies.
“Actual-time qualitative exploratory analysis has change into a vital a part of evolving manufacturers as they reply to a quickly altering market” mentioned Vivek Bhaskaran, Founder and CEO of QuestionPro. “It’s now extra vital than ever for manufacturers to have entry to each qualitative and quantitative analysis – and the mixture of QuestionPro and Digsite does simply that.”
Based in 2014, Digsite pioneered social media-style qualitative analysis, providing a non-public and safe market analysis platform for firms to seize experiences and open-ended suggestions on-line. Digsite Sprints ushered in a brand new period of agile qualitative analysis, the place firms shortly discovered and iterated on concepts with out the journey and expense of focus teams.
QuestionPro is a worldwide supplier of on-line survey and analysis companies, together with particular platforms for Buyer Expertise, Analysis & Insights, and Worker/Workforce expertise, which are used and trusted by 1000’s of firms worldwide from startups to the Fortune 500.
The addition of Digsite expands QuestionPro’s Buyer Expertise (CX), Analysis & Insights and Worker Expertise (EX) platforms and creates new and highly effective capabilities for agile two-way conversations with prospects. The mixed insights capabilities will present manufacturers with significant insights to optimize merchandise and enhance buyer and worker experiences.
“Digsite’s agile analysis options mixed with QuestionPro’s strong survey and neighborhood capabilities imply firms can seamlessly combine qual+quant analysis,” mentioned Monika Rogers, CEO of Digsite. “Shoppers can be taught and iterate shortly, lowering their reliance on exterior consulting companies.”
About QuestionPro
Based in 2006, QuestionPro is a worldwide supplier of on-line survey and analysis companies that assist firms make higher choices by knowledge. From free shopper accounts to strong enterprise-level analysis, we provide instruments for the creation, distribution, and evaluation of surveys. We additionally provide platforms for polling, cell analysis and knowledge visualization. Fortune 100 firms depend on us to assist unlock insights about prospects, staff and {the marketplace}. With places of work within the US, Mexico, Canada, Germany, the United Arab Emirates and India, we provide prospects 24-7 entry to extremely skilled help specialists and engineers. Extra data is obtainable at www.questionpro.com.
About Digsite
Digsite constructed probably the most complete exploratory analysis platform in the marketplace. We empower insights groups to collaboratively be taught and have interaction with goal customers as they construct new merchandise, companies and communications. Digsite expertise and skilled analysis consultants allow groups to iterate between exploration and validation, giving them confidence within the knowledge, in addition to the emotional drivers behind it. Extra data is obtainable at www.digsite.com.
Media Contact:
John Williams, Scoville PR for QuestionPro & DigSite
jwilliams@scovillepr.com
+1-206-660-5503
