The Physique Store lately introduced that it has grow to be the world’s first international magnificence model to attain 100% vegan product formulations, licensed by The Vegan Society.
The Physique Store, a Trailblazer in Vegan Magnificence Model
The product formulation portfolio contains all ranges, together with skincare, physique care, hair care, make-up and perfume. The trailblazing magnificence retailer achieved its bold goal in 2021 when 60% of its merchandise already carried the Vegan Society trademark.
Initially, the United Kingdom-based model was the primary magnificence retailer to marketing campaign in opposition to animal testing in cosmetics since 1989. The model believes that animals shouldn’t be harmed within the pursuit of magnificence. Whereas the model stays devoted to a world prohibition of animal testing in cosmetics, reaching a completely vegan product vary is a big achievement in cruelty-free magnificence.
The Vegan Society Trademark Certification
The Vegan Society is a registered charity and the world’s oldest vegan organisation. It was based in 1944 by a vegan group led by Donald Watson.
The Vegan Society is the head of vegan certification, with its Vegan Trademark acknowledged globally as the usual for vegan merchandise, guaranteeing they avoid animal testing and animal-derived elements. Certification is an enormous deal for The Vegan Society—they scrutinised each uncooked materials within the product catalogue. After a meticulous investigation, every product underwent a holistic assessment to make sure it met all standards earlier than it was awarded that coveted Vegan Trademark certification.
Likewise, for The Physique Store, a complete course of is undertaken for the model to realize a 100% vegan-certified formulation within the magnificence trade. It includes an in depth assessment and reformulation of all merchandise, making certain the exclusion of animal-derived elements and a dedication to cruelty-free practices. This meant over 4,000 elements needed to be validated for over 1,000 merchandise to hold the stamp.
Chantelle Adkins, the Director of Enterprise Growth at The Vegan Society, commented,
“In the present day we’re extending a large congratulations to The Physique Store for reaching 100% of their product formulations being vegan and authorized with The Vegan Society’s Vegan Trademark. This has been a large venture for them and showcases their dedication and dedication to vegan magnificence. We hope that this important step units a world normal for different magnificence manufacturers to observe and conjures up additional change to cut back animal use and exploitation throughout the trade.”
What Does it Imply for the Way forward for the World Magnificence Trade?
The importance of The Physique Store receiving 100% vegan certification within the international magnificence trade is profound. It not solely underscores the model’s unwavering dedication to cruelty-free and moral practices but additionally units a notable normal for sustainability and conscientious shopper selections.
As well as, Analysis and Markets predicts that the vegan cosmetics trade will develop with a 6.31% Compound Annual Progress Charge (CAGR) between 2023 and 2028. On high of that, the analysis additionally estimates the vegan cosmetics trade will attain $24 billion by 2028.
With the rise of moral consumerism, veganism has more and more grow to be a way of life, particularly among the many youthful demographic. Subsequently, this accomplishment not solely resonates with the rising demand for moral and sustainable merchandise but additionally positions The Physique Store as a pacesetter in shaping a extra compassionate and environmentally aware future for the sweetness trade on a world scale.
The Physique Store was topped the “Model of The Yr” within the World class on the 2023 – 2024 World Branding Awards. Uncover extra in regards to the model and its contribution right here.
Learn extra: 4 Methods to Strengthen Your Vegan Model in In the present day’s Market
