The Greatest Various to Salesforce Social Studio

On the hunt for a Salesforce Social Studio alternative? You’ve come to the appropriate place.

Final yr, we introduced our international partnership with Salesforce and we’ve been laborious at work ever since. We’re making it simple for Salesforce clients to handle their full social media presence whereas sustaining a 360-degree view of their buyer.

With Sprout, you get an intuitive, easy platform designed that will help you maximize enterprise influence from social. Pair that with a dedication to wonderful customer support and pre-built integrations with the instruments you like, and also you’ll see it’s the clear selection.

On this article, we discover the important thing causes companies are choosing Sprout as their go-to Social Studio alternative. Plus, we’re sharing tales from manufacturers which might be driving smarter, quicker enterprise influence after making the swap to Sprout.

What’s Salesforce Social Studio?

Salesforce Social Studio is a social media administration and listening software that gives fundamental functionalities for companies to handle their social media presence. Customers can schedule and observe posts throughout varied platforms, together with Fb, Twitter, LinkedIn, YouTube, Instagram and Pinterest.

Supply: Salesforce Ben

Social Studio was constructed by a collection of acquisitions and has been provided as a Salesforce Advertising and marketing Cloud answer since its launch in 2014. Noteworthy options embrace:

• Publish, the place customers can draft, publish and promote content material to social profiles throughout Fb, Instagram, Twitter, LinkedIn, Youtube and Pinterest. Like Sprout, Social Studio provides social media approval instruments that help workflows for approving or rejecting posts earlier than publishing.
• Interact, the place customers can monitor conversations and reply to buyer questions, feedback and mentions in actual time. The Interact interface is organized into columns that present consolidated social media exercise streams primarily based on customizable filtering standards. If you happen to’re a Sprout buyer, you may examine these to Customized Views within the Good Inbox.
• Analyze, which allows customers to trace their progress towards social media targets by reporting and analytics options. Social Studio’s listening software (referred to as Workbenches) is obtainable as part of Analyze.

Social Studio alternative success tales

We get it. Nobody jumps away from bed and thinks, “I can’t wait to implement a model new software at the moment!” Figuring out and evaluating software program choices may be plenty of work, but it surely’s important to your staff’s ongoing success.

Don’t take our phrase for it. Listed below are two manufacturers which have accelerated social’s influence on their enterprise by switching to Sprout Social.

Casey’s

Casey’s—a midwestern and southern US staple for gasoline, meals and extra—has a diehard fan base each on-line and off. To satisfy the wants of their thriving on-line group, their social staff made the swap from utilizing Social Studio to Sprout Social. The outcomes are simply as scrumptious because the snacks they promote in shops.

By utilizing Sprout’s integration with Salesforce Service Cloud, Casey’s staff has improved their response time to visitors, lowering it by 90%. The combination has supplied a centralized technique to help clients throughout social networks, optimizing their expertise by clever, automated case creation and routing.

Jasmine Riedemann

Social Media Supervisor, Casey’s

This elevated visibility has fostered a brand new stage of collaboration between Casey’s social and Visitor Relations groups. Beforehand, it took round three days for both staff to answer visitors on-line as a result of it was too troublesome to know precisely which messages had been being dealt with and by whom.

With Sprout, Casey’s social and Visitor Relations groups had been in a position to improve their communication ten-fold. Now, each groups depend on the real-time capabilities of Sprout Social to make sure they by no means miss a beat in delivering on excellent buyer care.

Hudl

Jessie Koenig, Income Techniques Administrator at Hudl, is not any stranger to difficult tech stack integrations. Fortunately, connecting Sprout to Hudl’s Salesforce occasion was a straightforward win.

“[Sprout] was very highly effective proper out of the field. Many distributors say their merchandise combine with Salesforce, but it surely requires an especially heavy raise from a number of engineers to create a customized integration. Sprout’s integration with Salesforce was fairly actually plug-and-play, which is precisely what we had been on the lookout for.”

Hudl helps over 200,000 groups throughout greater than 40 sports activities analyze and refine their recreation play by video evaluation know-how. When a query or concern prevents an athlete from with the ability to make a game-changing transfer, they attain out to @HudlSupport on Twitter.

“Our buyer help staff could must discipline between 1,000 and a couple of,000 help requests per day—primarily by cellphone, electronic mail or Twitter,”  says Koenig.

Jessie Koenig

Income Techniques Administrator, Hudl

After transitioning from Salesforce Social Studio to Sprout, the Hudl staff was in a position to make use of out-of-the-box options and customized instruments to streamline workflows and enhance buyer outcomes. Better of all, their Salesforce CRM system now incorporates a real 360-degree view of the client enriched with social information from Sprout.

Why is Sprout the very best various for Salesforce Social Studio?

Sprout Social is the clear selection for these in the hunt for a Social Studio alternative. We assist manufacturers construct a single view of the client by pre-built integrations with the Salesforce options which might be integral to your corporation. That features Service Cloud, Advertising and marketing Cloud, Gross sales Cloud, Tableau and Slack.

Sprout’s intuitive social media administration instruments are constructed on a single code base with enterprise-level safety. Our clients rave about its ease of use and time to worth. If that’s not sufficient, listed below are 4 extra causes firms select Sprout as their Social Studio alternative.

Sprout strikes on the velocity of social

The world of social media is fast-paced, unpredictable and massive. To remain forward of the curve, companies want a social media administration software that prioritizes steady innovation.

Sprout invests closely into analysis and growth yearly, guaranteeing clients get fixed innovation from our platform.

In the present day, we’re constructing much more energy into our platform by combining Sprout’s proprietary machine studying and deep automation capabilities with OpenAI’s GPT mannequin. As well as, our current acquisition of Repustate provides 15 years of confirmed success in sentiment and textual evaluation. Pair that with sensible suggestions from AI Help and different automation instruments, and also you get even quicker time to worth.

Sprout provides a whole social media administration toolkit

Maximizing your staff’s potential means investing in a platform that may match their velocity, agility and ability. With Sprout, they get to work with instruments thoughtfully designed to drive enterprise outcomes by social.

Sprout is a social staff favourite for a motive. Our intuitive social media administration instruments have been acknowledged by G2’s Greatest Software program Awards—which ranks software program firms and merchandise primarily based on genuine, well timed evaluations—for seven consecutive years. Along with our core instruments, we additionally provide:

• Scalable social listening: Sprout’s AI-powered social listening is intuitively designed and backed by sturdy performance. On prime of that, it doesn’t require guide setup or steady help—you possibly can hit the bottom operating with analysis-ready fashions that match into your present workflows.
• An built-in worker advocacy answer: Worker Advocacy by Sprout Social empowers staff as model advocates. With a related platform designed for fast adoption, you possibly can amplify model consciousness and mitigate dangers with out spending extra on promoting.
• A free 30-day trial: You deserve an opportunity to strive before you purchase. Our free month-long trial offers your whole staff a chance to see what work may be like with Sprout.

Sprout is dedicated to buyer success

Each staff has its personal distinctive necessities and use instances for social media administration software program. When issues aren’t working, they want help from reps who’re simply as social-obsessed as they’re.

Sprout is all in on social, and all in on our clients’ success. Cellphone, electronic mail, video, self-serve—no matter your most popular medium is, we’re there. Plus, we get there quicker. Our cellphone and chat help wait time is lower than three minutes on common.

We additionally provide tailor-made onboarding, strategic schooling and steering from Premier Success specialists and Skilled Companies consultants. If self-paced studying is extra your type, you possibly can earn certifications, browse our studying portal, and be a part of our group, the Arboretum, to sharpen your social experience by yourself time.

Sprout maintains enterprise-grade safety practices

Social media governance shouldn’t be a “one-and-done” exercise. It requires fixed danger evaluation on behalf of not solely your staff, however your software program distributors as nicely.

That’s why it’s so vital to work with companions dedicated to conducting the ongoing safety measures wanted to forestall pricey mishaps. At Sprout Social, enterprise-grade safety practices are baked into our processes and product, with instruments like:

• Multi-factor authentication: Use apps like Google Authenticator and others to implement the Time-based One-time Password Algorithm (TOTP) or HMAC-based One-time Password Algorithm (HOTP) for producing passcodes.
• Single sign-on (SSO): Leverage SSO authentication service to provide staff one set of login credentials to entry a number of functions.
• Entry permissions: Limit entry to profiles, options, actions and different information by making use of granular controls to customers on their account.
• World publishing pause: Quickly disable any scheduled or queued messages in occasions of disaster from our internet or cellular functions.

Discover your Social Studio alternative

To succeed on essentially the most dynamic channel in advertising and marketing, you want a social media administration accomplice that’s laser-focused on offering your staff with the instruments they want.

Sprout is the perfect Social Studio various. We’re on a journey to empower firms to create a 360-degree view of their clients by our international Salesforce partnership. Let Sprout be on the forefront of your social technique, so that you may be on the forefront of your business.

Rework your corporation with Sprout and Salesforce