Fb Messenger advertising and marketing generally is a highly effective a part of your digital technique. Consider it as a direct line to your prospects the place you possibly can inform them how superior you’re and what ache factors you possibly can resolve for them.
Beneath, we’ll clarify easy methods to use Fb Messenger for advertising and marketing. We’ll additionally discover the very best Fb Messenger advertising and marketing methods for 2023.
So, whether or not you’re simply getting began with Fb Messenger or searching for new methods to enhance your technique, this one’s for you!
Bonus: Learn to promote extra merchandise on social media with our free Social Commerce 101 information. Delight your prospects and enhance conversion charges.
What’s Fb Messenger advertising and marketing?
Fb Messenger advertising and marketing is promoting and selling merchandise, providers, and your model on Fb Messenger. It’s the act of companies sending messages on to customers’ Fb inboxes with the intent of nurturing leads, elevating consciousness about your corporation, or making gross sales.
Fb Advertising and marketing permits companies like yours to construct private relationships with prospects. And it’ll higher goal your advertising and marketing efforts. You need to use Messenger advertising and marketing to ship updates, particular gives, and product data. However one in every of its largest benefits lies in constructing relationships with customers.
What’s the profit of selling on Fb Messenger?
Fb Messenger is an extremely well-liked app (the second hottest iOS app of all time, simply behind Fb itself). Android customers alone have downloaded it greater than 1 billion occasions. Meaning there are a billion potential customers so that you can market to.
Additionally, Fb Messenger advertising and marketing permits your corporation to ship one-on-one messages or messages to teams. This makes it an environment friendly but private platform for constructing relationships with potential prospects and offering them with updates about your services or products. The intimate one-on-one nature can really feel such as you’re messaging a pal as an alternative of a faceless company.
And this is likely to be the very best half: Fb Messenger advertising and marketing may be automated. With the best automation software program, you possibly can have all of the mundane, repetitive duties finished for you. We have now included just a few attention-grabbing Messenger chatbot advertising and marketing examples on the finish of the article.
The 5 prime Fb Messenger advertising and marketing methods
There are various methods you should utilize Messenger advertising and marketing to your benefit. To get you began in your journey, we’ve queued up just a few of the highest Fb advertising and marketing methods.
Listed here are 5 Fb Messenger advertising and marketing methods you possibly can strive at this time.
1. Use an FAQ chatbot to interact with prospects 24/7
Fb Messenger chatbots are a robust device for participating with prospects 24/7.
When automated, Fb Messenger chatbots tackle the position of a human agent. They supply immediate responses to widespread questions and points. This manner, your prospects don’t have to attend for solutions to their questions. It improves your response charges and, by default, your buyer expertise.
Whenever you automate your FAQs, you’re additionally saving your buyer assist group from having to do the work. Fixed, repetitive solutions can put on an individual down. Don’t have them doing mundane work a robotic can maintain!
You can even use Fb Messenger chatbots to ship automated advertising and marketing messages, reminiscent of new product bulletins or particular gives you realize your viewers can be enthusiastic about. This enables your corporation to achieve a wider viewers along with your advertising and marketing campaigns.
And as if all that isn’t sufficient, Fb Messenger chatbots additionally provide the advantage of monitoring buyer engagement and exercise 24/7. This knowledge can be utilized to enhance customer support additional or tailor advertising and marketing messages to particular demographics.
2. Ship content material to your viewers one-to-one
As talked about above, Fb Messenger advertising and marketing is a good way to ship content material to your viewers one-to-one.
You need to use Messenger to ship customized messages to your subscribers. This ensures that they see the content material that you simply’re sharing. It feels extra intentional than simply noticing an commercial in your Fb feed.
Moreover, Fb Messenger permits you to phase your viewers with the intention to ship totally different messages to totally different teams of individuals. This ensures that you simply’re solely sending related data to those that are enthusiastic about it.
3. Present a personalised purchasing expertise to drive gross sales
Your model can present a personalised purchasing expertise to your prospects by means of Fb Messenger. And you possibly can automate the method with chatbots.
Supply: Heyday
Chatbots are an environment friendly means to offer that non-public contact and use AI and machine studying to provide your buyer a tailor-made expertise.
For instance, a chatbot can suggest merchandise primarily based on the consumer’s previous buy historical past or looking habits. It may possibly additionally reply product availability, delivery occasions, and return coverage questions.
Chatbots can even accumulate consumer suggestions and deal with any issues in real-time. By offering a personalised purchasing expertise by way of Fb Messenger, manufacturers can enhance gross sales and construct loyalty amongst their buyer base.
4. Join and have interaction throughout a Fb Dwell occasion
Fb Dwell occasions provide the alternative to work together along with your followers and followers in real-time. And Messenger supplies an immediate strategy to join with them.
Fb Dwell has a feedback part the place you possibly can reply any questions that your viewers throws at you. However should you see requests or feedback that may profit from a extra customized reply, shoot that individual a message by way of Messenger.
Let’s say they requested when a brand new product will drop. You may ship them a follow-up afterward and ask in the event that they want to be one of many first individuals to know when it does.
Then, if they are saying sure, you possibly can ask them for his or her e mail and signal them up in your record. Your Dwell remark part simply gave you the proper in to a dialog that can result in a lead.
5. Strive Fb Messenger adverts
Since Fb mixed with Instagram, Messenger adverts appear among the many finest locations for manufacturers and digital entrepreneurs to place their cash behind.
Fb Messenger adverts enable manufacturers to begin a dialog with potential prospects. This might help to construct relationships and create loyalty amongst prospects.
Plus, you possibly can goal your adverts to individuals already utilizing Messenger and enthusiastic about your providing! This may maximize your possibilities of being seen.
There are 4 kinds of Messenger adverts you should utilize:
- Click on to Messenger adverts: A basic, customary advert that features a call-to-action (CTA) button. Set your CTA to “Ship Message,” and also you’ll have a straightforward means in your shopper to begin a dialog with you.
- Sponsored messages: Do you have already got conversations with customers occurring on Messenger? Then strive sponsored messages. These allow you to retarget present prospects with adverts like promotions and offers.
- Messenger Tales adverts: Benefit from the recognition of Messenger Tales. Your advert can be sandwiched between natural Tales by your customers’ followers for a pure segue.
- Messenger inbox adverts: These Messenger inbox adverts will present up within the chat tab throughout the Messenger app.
6. Assist your followers discover content material
You don’t all the time need to be pushing your content material onto your followers. In the event you give them the choice to seek for content material utilizing your Messenger chatbot, you possibly can assist them pull content material themselves.
This manner, they’ll simply discover the knowledge or content material they’re searching for with out feeling like they’re being bombarded with adverts or promotions. Plus, it’s a good way to maintain them engaged along with your model.
Inventive Fb Messenger advertising and marketing examples
You’re most likely able to get began implementing Messenger advertising and marketing methods instantly! However earlier than you do, have a look at this roundup of artistic Fb Messenger advertising and marketing examples.
DeSerres
DeSerres, an artwork provide retailer, noticed an enormous spike in gross sales in the course of the pandemic lockdowns. It comes as no shock as individuals had been searching for new pandemic-friendly hobbies.
With the inflow of on-line orders got here a surge in buyer assist requests. DeSerres selected Heyday, a Fb messenger chatbot, to assist with communication.
Inside mere weeks of implementing Heyday on all buyer touchpoints, together with Fb Messenger, the AI dealt with 1000’s of buyer inquiries. This freed up their inner group to do extra complicated work. We’re keen to guess the interior group’s job satisfaction skyrocketed, too. Think about having the burden of responding to 1000’s of messages taken off your plate!
Supply: Heyday
Groupe Dynamite
Groupe Dynamite, a Canadian-owned world style retailer, operates over 300 shops throughout Canada and the USA.
They, like so many others, noticed the untapped potential of social commerce. Groupe Dynamite needed to attach with customers in the course of the 2020 pandemic.
However they wanted assist placing the best tone and enhancing their buyer expertise. They turned to Heyday to assist join with customers throughout social media and chat apps.
Fb Messenger is a favourite amongst Groupe Dynamite’s viewers. By implementing Heyday, the corporate was capable of give prospects a way of participating over their favourite channel. Heyday additionally helped to enhance effectivity amongst its gross sales and assist workers.
Heyday and Group Dynamite collaborated to create a bilingual French-English resolution. This made it attainable for all prospects to talk to the corporate within the language they most popular.
Additionally they constructed product search into the chatbot. This made it so simple as attainable for purchasers to search out the merchandise they love throughout the chat window.
Supply: Heyday
Expedia
Expedia created a Fb Messenger chatbot the place customers can seek for lodges. It can show the highest 5 choices primarily based on the place and while you journey.
You’ll want to offer particulars about your journey dates with Expedia, however many purchasers say it’s value it. That is a type of handy instruments that prevent time scrolling by means of pages of outcomes.
Supply: Expedia on Messenger
The World Well being Group (WHO)
Throughout the 2020 pandemic, organizations like WHO needed to combat towards a lethal virus but in addition the unfold of misinformation about COVID-19. To fight this, they turned to a Fb Messenger chatbot.
With the potential to achieve billions of individuals as a straightforward strategy to unfold data, a Fb Messenger chatbot was a straightforward win throughout a darkish time. The service offered the newest information and data on COVID-19.
It included particulars on signs and easy methods to shield your self and the individuals round you. It additionally offered the newest scenario experiences and numbers in real-time.
WHO additionally collaborated with the College of Cambridge and the UK Cupboard Workplace on an answer that gamifies myth-busting! They created a sport known as GO VIRAL! that helps individuals to identify misinformation about COVID-19. You may entry the sport by way of their Fb Messenger chatbot.
Supply: WHO on Messenger
ATTITUDE
ATTITUDE is a beloved Canadian model that creates pure private care and family merchandise. They’re 100% vegan, cruelty-free, and made with out artificial substances. Their on-line gross sales exploded in the course of the pandemic.
As such, ATTITUDE wanted to develop its buyer assist system. With excessive requests on channels like Fb Messenger in any respect hours of the day, they needed to make use of automated chat with conversational AI.
Heyday and ATTITUDE created a customized AI-powered chatbot. It automated solutions to FAQs round order monitoring, product questions, and different easy queries. The chatbot supplies customized product suggestions, prospects with in-stock notifications, and extra.
ATTITUDE couldn’t be happier with the outcomes. Myriam Chiheb, ATTITUDE’s ecommerce supervisor, loves that they’ll handle buyer communications at scale and on finances.
“We wanted one thing that allowed us to speak spontaneously with prospects, to reply to their questions extra shortly,” stated Myriam. “Emails are a bit ‘colder’ than chat; chat is extra like a dialog, which is basically what we had been searching for.”
Supply: Heyday
Have interaction with consumers on social media and switch buyer conversations into gross sales with Heyday, our devoted conversational AI chatbot for social commerce retailers. Ship 5-star buyer experiences — at scale.
Flip customer support conversations into gross sales with Heyday. Enhance response occasions and promote extra merchandise. See it in motion.
