The Freedonia Group is now publishing annual information along with 5-year forecasts in our trade research going ahead, which can double the quantity of tables in every new report.
“We’ve got lengthy generated annual information as a part of our rigorous information growth course of,” defined Jennifer Mapes-Christ, Trade Research Supervisor at The Freedonia Group. “Nevertheless, we at the moment are offering it to prospects throughout the revealed stories.”
Causes for the Change
This shift got here as a response to consumer wants and the tumultuous market setting of latest years. “Consumer focus was once extra on long-term developments, however with the speedy adjustments of the previous few years—together with the worldwide pandemic, provide chain challenges, and value volatility—purchasers expressed extra curiosity in short-term assessments to raised perceive not solely the speedy image, but in addition the assumptions that underpin our longer-term forecasts,” mentioned Mapes-Christ.
What Information Will Be Included in Experiences
Shoppers will now see tables that present year-by-year information 3 years again from the bottom 12 months and 5 years ahead from that time.
So for instance, a report with a 2022 base 12 months will embrace:
- Annual information for 2019, 2020, 2021, 2022, 2023, 2024, 2025, and 2026
- A 5-year forecast to 2027
- Historic information 5 and 10 years again (on this instance, 2017 and 2012)
As well as, some stories may additionally embrace a ten year-forecast to assist clarify the delivery of a brand new trade or market or to raised illustrate cyclical developments.
How We Calculate the Information
Whether or not purchasers are taking a look at long-term forecasts or annual information, The Freedonia Group’s methodology gives an correct and dependable image. Utilizing a trusted model identify like The Freedonia Group saves purchasers from the complications and dangers related to low-quality analysis suppliers.
“We don’t simply apply the common development price for our long-term forecasts to get the annual information for the in-between years,” Mapes-Christ defined. “We begin with the macroeconomic consensus forecasts developed by our in-house economics group, then think about the place we’re with cyclical and long-term developments and consider the consequences of short-term disruptions.”
The Worth for Our Shoppers
Drawing on the information and evaluation in our stories, purchasers can shortly consider each short-term and long-term market developments whereas accounting for near-term volatility and broader cyclical patterns.
“Primarily based on consumer suggestions, we perceive our purchasers discover worth in each year-by-year information in addition to long-term historic information to know the previous developments and the way it might have an effect on the long run,” mentioned Jodi Marsh, Govt Vice President of Gross sales & Advertising at MarketResearch.com, the dad or mum firm of The Freedonia Group. “Our trade research bridge the present macroeconomic setting compared to historic developments, offering an knowledgeable holistic view of the industries we write about.”
Annual information helps purchasers to see and perceive the market cycle developments that might be masked by 5-year averages, however there are nonetheless necessary advantages to the 5- and 10-year forecast views. “Sturdy, long-term developments are extra seen whenever you step again from year-by-year volatility,” based on Mapes-Christ.
By providing a sturdy methodology, insightful evaluation, and the complete vary of knowledge purchasers are searching for, Freedonia is a straightforward alternative in the case of market analysis.
To discover our trade research, please go to freedoniagroup.com.
