Cellular person acquisition is often seen as a numbers sport. It’s all about leveraging as many advertising and marketing channels as attainable with the belief that the broader you forged your web, the upper the conversion fee will probably be. However most person acquisition ways are passive. They current concepts and information with out context or fail to reply the nuanced questions a marketer might have. That is why we researched manufacturers which have considerably grown utilizing completely different — typically even unconventional — cell person acquisition methods.
To assist manufacturers in 2022, we printed our two-part detailed information that explores eight useful cell person acquisition methods:
We additionally thought it is likely to be useful to focus on the important thing takeaways. Here’s a helpful guidelines you need to use to shortly optimize your current cell person acquisition technique. These methods may help increase conversion charges throughout channels, improve person expertise, and drive app adoption extra seamlessly.
1. Personalised good banners
- Create personalised good banners related to your person’s journey.
- Guarantee your good banners are outfitted with contextual deep linking.
- Experiment with completely different creatives, focusing on, and calls to motion (CTAs) to drive larger person acquisition and engagement.
2. Search engine marketing
- Give attention to person search intent for cell search engine marketing.
- Construct a stable hyperlink structure.
- Arrange a Google Enterprise Profile for native search engine marketing.
- Create localized content material to drive leads out of your location.
3. Social media platforms
4. App set up advertisements
- Run app set up advertisements in your omnichannel community.
- Experiment with advertisements on newer channels like TikTok to get your app seen by a bigger viewers.
- Use social proof as a persuasive aspect in your advertisements.
- Create scroll-stopping creatives to hook your audience.
- Analyze your marketing campaign efficiency by measuring the quantity of change in your income and person base.
- Create a key phrase technique primarily based on branded searches and intent search.
- Run paid ads inside app shops to rank larger.
- Showcase your worth propositions in your app retailer belongings.
- Optimize your retailer belongings primarily based in your hottest options.
- Run A/B exams for various variations of content material and visuals.
- Measure KPIs like software not responding (ANR), crash fee, and extreme wakeups.
- Provide customers a tangible incentive to encourage them to take motion.
- Make referring to new customers as straightforward and handy as attainable.
- Use native share sheets to make it simpler for customers to share referrals on a number of platforms.
- Use deferred deep linking in your referral applications.
- Run A/B exams to optimize your referral program.
- Measure virality. What number of new customers are generated from current customers?
7. Electronic mail advertising and marketing
- Construct your email-to-app journey purposefully by segmenting your customers.
- Direct new customers to a touchdown web page, then present a wise banner to immediate app set up.
- Information current customers on to the in-app content material proven in your e mail.
- Leverage deferred deep linking for a seamless person expertise.
8. QR codes
- Use a QR code in your retail retailer to drive app installs.
- Incorporate QR codes in print media to route offline customers to the cell app.
- Add QR codes to product packaging to share informational content material.
- Convert web site guests to high-value app customers.
- Use QR codes to drive loyalty, re-engagement, and for quicker checkouts.
- Place QR codes on bodily ads like billboards, or at key metropolis places.
- Use QR codes in linear TV and OTT/CTV campaigns for a seamless expertise from machine to app.
Searching for a accomplice to help your cell person acquisition objectives?
These eight cell person acquisition methods are pragmatic options that assist alleviate advertising and marketing constraints like privateness rules and complicated purchaser journeys. They’ve helped manufacturers turn out to be extra intentional with their person acquisition objectives and obtain these objectives with higher effectivity.
For those who’re searching for a accomplice who can implement these methods efficiently and help your cell person acquisition objectives, attain out to our group.
