Occasion Webhooks are an important device for companies that rely closely on e-mail advertising and marketing. They supply real-time* knowledge on buyer interactions with emails, permitting companies to make data-driven choices to enhance their e-mail advertising and marketing campaigns. Occasion Webhooks are a robust method to accumulate, course of, and ship occasions in real-time.
There are two forms of occasions: supply and engagement. These occasions are delivered by a POST request to the outlined goal URL. One of many best benefits of Twilio SendGrid’s Occasion Webhook is that the information is in real-time.
Challenges for e-mail applications
Electronic mail applications are available all totally different sizes, however a lot of SendGrid’s prospects face comparable points. Our new Occasion Webhook options intention to resolve the widespread pitfalls groups face when working with e-mail knowledge.
Advertising and marketing and analytics
Firms are at all times looking out for brand spanking new and modern methods to gather knowledge with a view to streamline their operations and construct correct buyer profiles that allow customized buyer experiences. Our prospects have expressed the necessity for a number of endpoints as a result of they must make the tough alternative between utilizing Iterable for advertising and marketing analytics or getting all the information and constructing knowledge analytics instruments in-house.
Prospects are challenged when their e-mail program scales and grows with SendGrid and sending site visitors will increase vastly. With elevated e-mail volumes, prospects are continually on the lookout for a turnkey resolution for advertising and marketing and analytics. They need uncooked knowledge immediately from SendGrid to allow them to create their very own visualizations and interpretations and in addition combine with third-party analytics suppliers.
Possession inside groups
Prospects additionally face an absence of possession for the endpoints utilized by their inner groups. This typically leads to delays and difficulties for groups in search of a extra environment friendly method to work collectively and handle sources. SendGrid’s newest Occasion Webhook replace solves this drawback by permitting inner groups to have their very own endpoints, giving them better management and possession over their knowledge and enabling groups to make higher and extra knowledgeable choices. For instance, in case your advertising and marketing crew is fascinated with taking a look at engagement occasion knowledge and your buyer help crew is fascinated with supply occasion knowledge, every crew can stream solely the information they want.
With SendGrid’s newest replace to Occasion Webhooks, now you can ship knowledge to a number of locations and use third-party purposes for marketing campaign administration. You too can ship knowledge your self and combine with out-of-the-box advertising and marketing options that present extra management and adaptability over your knowledge versus being restricted to a single endpoint.
Prime 3 advantages of a number of Occasion Webhooks
Let’s check out the highest advantages of a number of Occasion Webhooks.
1. Improved buyer expertise
Firms can ship a extra customized and fascinating buyer expertise with Occasion Webhooks and the best integrations. When you combine together with your e-mail advertising and marketing device, you possibly can routinely ship customized follow-up emails to your leads. Then, upon gathering knowledge on buyer interactions with emails, companies can present a extra customized and related expertise to their prospects. This results in elevated buyer engagement and loyalty over time
2. Actual-time notifications
Webhooks present real-time notifications, guaranteeing you can reply rapidly to important occasions. If a buyer makes a purchase order in your web site, you should use a webhook to inform your order administration system, guaranteeing that the order is processed promptly.
3. Knowledge backup and restoration
With the power to ship knowledge to a number of endpoints, prospects now not have to fret about shedding their knowledge. Now you can again up and safe knowledge to an endpoint of your alternative. SendGrid’s webhook retry mechanism ensures that if knowledge is misplaced or in case your endpoint is experiencing points, SendGrid will retry sending occasions knowledge for twenty-four hours. Even when the endpoint is down for a number of hours, the information will nonetheless be despatched when the endpoint is again up. You’ll have peace of thoughts figuring out that your knowledge is backed and safe.
Leverage Twilio SendGrid’s Occasion Webhooks
It’s essential to make sure that consumer knowledge is protected and safe whereas accessing knowledge to enhance your e-mail sending and deliverability. With Twilio SendGrid, you possibly can configure and settle up safety features similar to signature verification and OAuth for webhooks with just some clicks. These two safety strategies are impartial of each other and can be utilized concurrently. Learn extra about our Occasion Webhooks safety features and why e-mail consultants love utilizing Occasion Webhooks.
For those who’re new to Occasion Webhooks and wish to study extra, try our information to getting began. Have extra questions? Don’t hesitate to attain out to our help crew.
*Occasion Webhook knowledge is in close to real-time. Prospects expertise occasions posting both inside 30 seconds or when going by batching because the batch reaches a dimension of 768 kilobytes.
