What would you do at no cost Subway sandwiches for all times? Would you go so far as legally altering your identify to “Subway”?
That gargantuan job will fall to at least one soul who’s courageous sufficient to enter right into a Subway Identify Change Problem between August 1-4 at subwaynamechange.com, in response to a Cision PR Newswire press launch. One “winner” will likely be drawn and so they should legally change their identify to obtain free Deli Hero subs endlessly, per the press launch.
Subway underwent a large branding makeover not too long ago, together with slicing meat recent at its eating places and difficult clients to rethink how they interact with the chain with higher elements and sleeker eating places. Media-grabbing campaigns like this aren’t new to Subway. Final yr, Subway rolled out a marketing campaign the place followers might obtain free subs for all times after getting a “Subway” tattoo.
Why it issues: Subway continues to work arduous to win followers over and have interaction them with its model revamp. Subway’s newest marketing campaign is a loopy however probably profitable technique. This advertising and marketing tactic retains Subway within the minds and mouths of customers. Even when many individuals don’t plan to enter the Identify Change Problem, the earned media has been prolific, with ink in CNN, NBC Information, USA Right this moment and Meals & Wine, amongst many others. Social carry from viral TikToks (not all optimistic, however all certain speaking rather a lot about Subway) have additionally helped. In fact, an individual who adjustments their identify to Subway is virtually a strolling, speaking commercial for the corporate and brings free promotion to the model.
Subway is considering exterior of the field to succeed in followers and join with them on extra inventive, albeit outrageous, ranges. This identify change may take the cake, err, sub.
PR execs, you may not be asking your stakeholders to alter their identify anytime quickly, however think about a novel sufficient marketing campaign. Or a promotion that actually wows or an concept that’s wild sufficient to be talked about for years. Determine what rings true to your viewers — and what’s going to seize headlines within the course of.
Editor’s High Picks:
- The X (previously often known as Twitter) account of Ye (previously often known as Kanye West) was reinstated Saturday. Twitter gave Ye the boot final December after he shared a Nazi swastika picture inside the Star of David and made inappropriate feedback towards Jewish individuals. Ye reportedly agreed to not publish antisemitic content material or anything deemed hateful, The Wall Road Journal reported. Ye received’t earn cash off of his account and commercials received’t be positioned close to his posts. The re-instatement of Ye may be one other nail within the coffin for the troubled X.
- For the primary time publicly, President Joe Biden gave a press release relating to his 4-year-old granddaughter, Navy Joan Roberts, Hunter Biden’s daughter, shortly after a paternity swimsuit was settled and the youthful Biden agreed to pay baby help. President Biden had been beneath fireplace for not acknowledging the kid as one among his grandchildren. “This isn’t a political concern, it’s a household matter. Jill and I solely need what’s finest for all of our grandchildren, together with Navy,” President Biden instructed Folks journal. It’s the most recent in a troublesome string of non-public occasions for Hunter that his father has needed to handle each as a dad and a president — a troublesome line to stroll.
- McDonald’s received over social media with the birthday celebration of Grimace and hopes to proceed its inventive streak with a brand new small restaurant concept, CosMc’s. Throughout a Thursday analyst name relating to McDonald’s second-quarter earnings, CEO Chris Kempczinski talked concerning the restaurant idea, ABC Information reported. Kempczinski described it as “a small format idea with all of the DNA of McDonald’s however its personal distinctive persona.” Extra info will likely be shared later this yr. McDonald’s continues to seek out new methods to market the model so issues don’t flip stale.
Sherri Kolade is a author at Ragan Communications. When she just isn’t along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than often discovering one thing deliciously fried. Comply with her on LinkedIn. Have an awesome PR story concept? E mail her at sherrik@ragan.com.
