Let me let you know a bit of secret about pain-point promoting.
It’s downright DAMAGING to your pipeline.
Becc Holland — fiercely unafraid to take down established gross sales truths (anti-personal model, anybody?) — is again at Gross sales Hacker with a masterclass on ditching pain-point promoting and rocking your conversion price by specializing in prospect issues.
You’ll be taught:
- The distinction between ache & drawback in your prospects.
- How pain-point promoting hurts your prospects, your conversions, and your profession.
- 11 issues you’ll usually encounter in cold-calls and on the gross sales flooring.
- 13 solution-oriented inquiries to ask prospects & promote extra because of this.
The put up The Drawback with Ache-Level Promoting appeared first on Gross sales Hacker.
