Yoghurt model The Collective has unveiled refreshed packaging throughout its whole vary. The up to date packaging is being rolled out throughout its Connoisseur, Dairy-free Connoisseur and Pure ranges.
The model stated the refresh, which standardised packaging design throughout The Collective’s portfolio of merchandise, was designed to boost model recognition and guarantee visible alignment throughout all the model’s merchandise.
“We’re all about meals that’s actually good for you and the planet,” stated Sarah Good, CEO of The Collective UK. “The vibrancy of our refreshed packaging completely displays this and helps our yoghurt followers spot us amongst a sea of boring yoghurts on shelf.”
The transfer is a part of The Collective’s largest advertising drive so far. Launched earlier this 12 months, it has seen the model spend 50% greater than on any earlier marketing campaign.
The nationwide push consists of OOH, digital media, shopper advertising and outreach on social channels.
“Central to our masterbrand marketing campaign are actual individuals who love our yoghurts, guaranteeing the entire household has one thing tasty to take pleasure in, and we’re delighted that that is being amplified by our largest advertising drive so far,” added Good.
Alongside the launch of the refreshed packaging, the masterbrand marketing campaign coincides with the in-store launch of latest dairy-free squeezy yoghurts for teenagers in time for the back-to-school interval. The brand new vary consists of vitamin D, B12 and calcium, in addition to being decrease in sugar content material compared to different merchandise out there.
