St. Patrick’s Day is an event to have some enjoyable and get artistic together with your advertising emails.
In response to Statista, over 60% of Individuals plan to have a good time St. Patrick’s Day, which makes it an important alternative to achieve out to clients in a extra festive means.
It is an important alternative to interact your clients with one thing distinctive, partaking, and related.
If you happen to’re on the lookout for some contemporary concepts for St. Patrick’s day emails, look no additional. I browsed by means of the e-mail library of Drip to drag the perfect examples of St. Patrick’s Day emails and topic traces you should utilize in your individual campaigns.
Let’s begin!
The 7 Greatest St. Patty’s Day Emails We have Ever Seen
1. Chubbies: FREE ADVICE
Certainly one of my all-time favourite St. Patrick’s Day examples is from Chubbies.
It’s simply cleverly made, together with a mixture of various advertising methods.
Relevancy, belief, and the worry of lacking out (FOMO) all play a task.
It begins from the shouting topic line “FREE ADVICE,” which makes you wish to click on, questioning what’s on the opposite aspect.
The title is one thing which may not work for each model. If you happen to’re accustomed to Chubbies’s model tone, it’s fairly easy and shouting at occasions, so it matches their tone nicely, however undoubtedly not all manufacturers.
Once you click on on the e-mail, you immediately see what it’s all about.
The massive picture displaying their St. Patrick’s impressed Chubberall is again in inventory:
If this picture was the one factor within the electronic mail, it would not have the identical affect. Positive, it’s well-designed, and the colours match and go nicely with the theme of St. Patrick’s Day.
Nevertheless, the textual content beneath is what makes it stand out.
It begins with belief “for 3 years straight we’ve offered out,” and the textual content items “virtually immediately, offered out” create a worry of lacking out. Whereas the textual content is kind of minimal, it’s highly effective.
Beneath the St. Patrick’s part, Chubbies well hyperlinks their on a regular basis merchandise to the e-mail. 
If you happen to’re not curious about shopping for their St. Patrick themed product, you may nonetheless contemplate shopping for from the “on a regular basis” product part.
And even these merchandise are chosen with St. Patrick’s day in thoughts (the colours form of match):
Chubbies present a first-rate instance of how one can market your St. Patrick’s day themed product and nonetheless maximize the gross sales of your regular choices.
2. Mancrates: 24 Hours of St. Paddy’s Financial savings!
Mancrates has a easy St. Patrick’s Day electronic mail that you may execute in any area of interest.
Their visible pictures are particularly price taking inspiration from.
Earlier than you get a buyer to see any of that, it’s a must to catch consideration with a correct topic line, and Mancrates does this nicely:
Initially, the mix of the emojis is nicely thought out; the clover (St. Patrick’s Theme) and a beer (what Mancrates sells) assist clients perceive what they’ll count on from the e-mail.
Additionally, the topic line raises a query and makes you interested in what presents there is likely to be when you open it.
When you click on on the e-mail, you see the visible pictures that I used to be speaking about, beginning with a charming banner picture:
The banner picture consists of an enormous title that pulls you to click on by means of the decision to motion that’s underneath it.
And to carry extra relevance to the St. Patrick’s theme, beneath the banner is a gross sales textual content speaking concerning the ongoing sale:
The textual content isn’t probably the most excellent, however it does embody St. Patrick’s day-related humor, which is best than nothing.
My favourite a part of the textual content is that it straight talks about Saint Patrick, with phrases like “Assist him really feel the luck” and “assured to sham-rock his world.”
Below this, they observe up with related product suggestions.
Right here once more, they use the identical textual content format, speaking about Saint Patrick and how one can honor him and his day.
Mancrates didn’t particularly design new merchandise for St. Patrick’s Day. As a substitute, they used their current merchandise and solely modified the textual content to match the theme. Because of this, it stands as a great instance of how one can make the perfect use of your present merchandise however nonetheless rock the St. Patrick’s theme.
3. Loss of life Want Espresso: Irish AF Golden Ticket!
For St. Patrick’s Day, Loss of life Want Espresso designed a espresso mug that’s related to the theme, together with a free product promotion and charitable trigger.
That feels like a lot of transferring elements, however they defined all of it clearly of their St. Patrick’s Day electronic mail.
Beginning with the mug they particularly designed, they show a big picture of it very first thing within the electronic mail:
No textual content, no name to motion, only one giant picture. Simplicity is many occasions the perfect strategy.
Below it, they do have St. Patrick’s day associated textual content.
What instantly caught my consideration from the textual content have been the phrases “Golden Ticket Day”.
I didn’t know what that meant, so I scrolled to search out out and shortly discovered a solution.
Seems that “Golden Ticket Day” is the promotion by Loss of life Want Espresso on St. Patrick’s Day that provides you an opportunity to win a free mug.
It encourages you to position an order, after which you may presumably win a uncommon mug. I like that additionally they show that “15 individuals will win.” It visually tells what number of will win and encourages the readers to take motion.
However that’s not even all.
As I stated earlier, Loss of life Want Espresso additionally had a charitable trigger linked to their St. Patrick’s Day electronic mail. 
In collaboration with a band, they designed Snake and Cranium tees, and for each order made, $10 goes to charity. Such a good suggestion to mix a proposal with good will.
Price noting can also be the colours used within the electronic mail.
They usually use black and purple as their primary colours, so they only modified the purple to inexperienced to carry extra relevance to St. Patrick’s Day.
Loss of life Want Espresso’s electronic mail serves as a pleasant instance as a result of it doesn’t focus solely on product gross sales but in addition creates a way of group and serving to others.
Loss of life Want Espresso reveals each an important St. Patrick’s Day electronic mail instance, and a good way to have a number of transferring elements in a promotion, and nonetheless hold your electronic mail clear and interesting.
4. MAC Cosmetics: Get fortunate for St. Patrick’s Day!
MAC Cosmetics offers a wonderful instance of how one can incorporate St. Patrick’s Day into your current model.
The e-mail is not overly flashy, simply the suitable mixture of colours, textual content, and merchandise to match St. Patrick’s Day.
It begins from a related topic line:
When you open the St. Patrick’s Day electronic mail, you immediately see their primary vacation product, which is eyeshadow in inexperienced (Olive Suede), matching the St. Patty’s colour theme:
For sure, the picture is visually interesting, and the textual content beneath it really works nicely along with the picture.
Quick taglines like this are nice for ecommerce manufacturers, particularly on this case because it closely references St. Patrick’s Day.
MAC Cosmetics continues to showcase its different related merchandise underneath this:
The merchandise don’t essentially have something to do with St. Patrick’s Day, however the colour scheme of the part goes completely with the vacation.
Contemplating it’s customary within the US to put on inexperienced on St. Patrick’s Day, showcasing merchandise that your buyer may have to take part within the custom is a superb thought.
This makes it a wonderful approach to each spotlight their merchandise subtly and showcase the St. Patrick’s Day theme on the similar time.
5. 4Ocean: Put on Inexperienced, Assume Blue
Put on Inexperienced” combines St. Patrick’s theme and their bracelets, and “Assume Blue” reminds you of their mission, which is to guard oceans.
In reality, they promise to drag a pound of plastic from the ocean with every buy made, and so they make it apparent within the electronic mail:
Below this, they keep it up the St. Patrick’s day thought by displaying a few of their merchandise:
Like many different manufacturers, 4Ocean has not designed unique merchandise for St. Patrick’s day, somewhat, they show merchandise which might be suitable with the vacation’s colour scheme.
The principle purpose that their electronic mail is efficient is that they mix their merchandise with the environmentally pleasant angle, to cut back waste.
Below the product part, they clarify it additional:
The picture is the very first thing that catches consideration, because it’s customized executed for St. Patrick’s Day, however what makes you act is the textual content underneath it.
The textual content features a highly effective message concerning the excessive utilization of single-use plastic on St. Patrick’s Day, and a name to motion of plastic-free get together suggestions. The decision to motion results in their web site, which accommodates a weblog put up with tips about methods to have a good time St. Patrick’s Day with out plastic.
4Ocean’s electronic mail reveals a approach to mix a giant mission with a vacation sale. Though their market and colour themes are vastly totally different, they executed it nicely.
Additionally they present methods to construct relationships with clients, they focus extra on a long-term sport of teaching and constructing transparency, after which afterward solely, promoting their merchandise.
This call-back to their core mission reminds their clients why they assist this model within the first place, and is a holiday-appropriate show of these values.
6. Saucey: Necessities for St. Patty’s
One other model that sells alcohol, Saucey makes use of a mixture of time-relevancy and priceless content material in its St. Patrick’s Day electronic mail.
With time-relevancy I actually imply that, as they promise to ship your alcohol the identical day you order it.
The identical-day supply promise is a superb commercial for St. Patrick’s Day because it’s solely sooner or later lengthy, so that you don’t have time to attend in your order. This isn’t one thing most ecommerce manufacturers can provide, however when you’re a extra native model, you must take inspiration from this.
Saucey additionally offers priceless content material that helps the reader to search out out what drinks are good for St. Patrick’s Day, and methods to make them with their merchandise:
You can buy the substances from the above picture at any regular retailer, however together with the recipe will make clients extra more likely to buy the alcohol from Saucey for St. Patrick’s Day.
Not solely is that this a implausible St. Patrick’s Day electronic mail, however it’s an important instance of why you must at all times add worth to your clients at each touchpoint.
7. KitchenAid: It is Your Fortunate Day 🍀
Extra of a refined strategy to St. Patrick’s Day comes from KitchenAid.
Their St. Patrick’s Day electronic mail consists of many parts which might be widespread in ecommerce shops, together with social proof, reductions, and a restricted time to behave.
Ranging from the topic line, KitchenAid guarantees 17% OFF for all of their Stand Mixers.
That’s the primary a part of their technique, to create worth to the shoppers (17% off for stand mixers).
The low cost won’t sound like rather a lot, however when you’ve ever shopped for or bought a stand mixer, you already know it’s truly fairly the deal.
When you open the e-mail, KitchenAid continues with its refined strategy:
The colours and the title match St. Patrick’s Day, however that is about it. It’s a part of KitchenAid’s technique to hold it low key, and it really works for them.
The textual content beneath the picture is highly effective. Now comes the limited-time provide that I discussed earlier “Rejoice 3/17”, and “right this moment solely” each create urgency to behave right this moment, so that you don’t lose the St. Patrick’s Day deal.
I additionally like that it’s a must to apply the promo code at checkout, because it encourages clients to get first to the product web page, after which to checkout to use the code.
The mixture of a reduction, limited-time provide, and the vacation makes KitchenAid’s electronic mail marketing campaign efficient.
No matter your area of interest, you may implement an identical St. Patrick’s Day electronic mail marketing campaign.
Make Your St. Patrick’s Day Emails Stand Out
When creating your St. Patrick’s Day emails, standing out could be troublesome if you do not have the suitable instruments.
There isn’t any purpose for it to be that means.
With Drip, you may simply create emails with festive graphics and messaging that can catch your clients’ consideration.
Drip’s highly effective automation instruments additionally make it simple to phase your checklist and ship content material that can be extra related to every buyer’s pursuits.
This fashion, your St. Patrick’s Day emails could be extra customized and efficient in serving to you attain your marketing campaign targets.
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