Just some years in the past, advertising automation software program was broadly considered superior know-how—one thing solely accessible to the highest-spending, most forward-thinking companies.
It’s truthful to say issues have modified. Immediately, advertising automation is commonplace. And with new use instances and workflows rising on a regular basis, the worldwide advertising automation software program trade is predicted to succeed in 3X its 2020 worth by 2027.
Why can we love automation a lot?
It’s not all about effectivity financial savings. Positive, 38 % of entrepreneurs say automation software program permits workers to higher use their time. However there are myriad different advantages, together with:
- Bettering the client expertise (cited by 43 % of respondents)
- Higher knowledge and decision-making (35 %)
- Improved lead technology and nurturing (34 %)
- Higher use of funds (33 %)
- Elevated personalization choices (24 %)
After all, you’ll solely unlock all that great things in the event you select the suitable automation merchandise for your online business.
That will help you out, I’ve rounded up seven of the perfect advertising automation software program choices:
1. Drip
As CMO of Drip, I’m contractually obliged to incorporate us on this roundup.
However don’t fear, we undoubtedly deserve our spot.
For the unfamiliar, Drip is an ecommerce advertising automation platform that gathers viewers knowledge, tidies it up, and permits retailers to make use of it for crafting extremely personalised omnichannel buyer journeys.
As a result of we perceive entrepreneurs would slightly spend their time fine-tuning campaigns than ranging from scratch, we’ve created a bunch of confirmed pre-built electronic mail workflows, together with:
They’re prepared to make use of instantly—simply add your individual branding and messaging.
Want one thing extra custom-made? Our point-and-click visible builder means that you can craft automated, personalised sequences with out requiring any coding abilities.
Whether or not you wish to remind a lapsed buyer how nice you might be, drive buy intent with laser-targeted product suggestions, or nudge a client again to their deserted cart, we’ve obtained the automation tech to make it occur.
No surprise The Spice Home noticed a 90 % year-on-year upturn in gross sales, a 40 % improve in its electronic mail record dimension, and a 183X return on funding after switching to Drip.
Integrations
Drip integrates with all the massive ecommerce platforms, together with Magento, Shopify, and WooCommerce. It even works with customized ecommerce shops.
However that’s not all. In complete, we combine with 200+ plus platforms and applied sciences, protecting every little thing from analytics and accounting to CRMs and social media instruments.
Discover our full record of integrations—and in the event you don’t see your favourite instrument, be at liberty to counsel an integration and we’ll take it from there.
Pricing
Drip’s pricing is predicated in your electronic mail record dimension and ship quantity, with no hidden charges or expenses.
Our costs begin at $39 monthly for as much as 2,500 contacts, together with limitless electronic mail sends, electronic mail help, and free migration.
Clients with 5,500+ contacts (priced from $99 monthly) get electronic mail and chat-based help, whereas enterprise-level packages—together with 110,000+ contacts—supply entry to a devoted buyer success supervisor.
All packages begin with a 14-day free trial with no bank card required, so why not give us a strive?
2. Zoho CRM
Zoho provides an unlimited suite of enterprise options, protecting every little thing from gross sales and advertising to finance, HR, and authorized. However I’m going to focus particularly on its CRM platform.
The Zoho CRM boasts numerous instruments for customer-facing groups, together with automation, analytics, and personalization.
Its advertising automation performance permits customers to phase prospects based mostly on predefined standards. Viewers data may be tagged with key phrases—comparable to lead supply, firm dimension, trade, or precedence standing—to simply group and establish prospects and leads with related traits.
Zoho additionally permits entrepreneurs to handle occasions from throughout the CRM, sending invitations to CRM contacts or leads, and reaching out to new leads collected in the course of the occasion. Invites may be created as electronic mail templates and scheduled to ship forward of an upcoming occasion.
Solely wish to attain essentially the most related contacts? Add customized standards—comparable to location or job position—to present your occasion the perfect probability of success.
Integrations
Zoho CRM integrates with 500+ third-party apps, together with collaboration and productiveness instruments, storage options, social media platforms, and advertising automation companies.
Standard integrations embody Google Workspace, Microsoft 365, Slack, Shopify, and Fb Adverts.
Pricing
Zoho CRM is priced from €14 per consumer monthly, which incorporates entry to important advertising automation instruments like:
- E-mail templates
- E-mail authentication
- Mass electronic mail sending
- Social profile integration
Improve to the next product tier to unlock further performance, such electronic mail relays, attribution, segmentation, and auto-responders.
All plans supply a 15-day free trial.
3. HubSpot
Like Zoho, HubSpot provides a whole lot of instruments. So I’m going to cowl its Advertising and marketing Hub, which includes advertising automation software program throughout its free and premium plans.
HubSpot is actually an all-in-one advertising platform, giving entrepreneurs all of the instruments they should attain the suitable audiences, run automated advertising campaigns at scale, and switch leads into paying prospects.
Its assets assist customers to draw and convert prospects by search engine optimisation, content material advertising, social media, paid advertisements, and different channels.
Advertising and marketing automation options enable entrepreneurs to simply and effectively rating lead high quality, construct personalised, scalable campaigns spanning a number of channels, and handle massive viewers knowledge units.
Use HubSpot’s electronic mail advertising instruments to develop professional-quality electronic mail sequences that look lovely on any gadget kind, with out requiring any design or IT abilities.
Integrations
In the event you use an present gross sales or advertising instrument, chances are high HubSpot has an integration for it.
You’ll discover greater than 1,250 customized integrations in our App Market, making it simple to attach HubSpot to your favourite instruments in just some clicks. Standard app integrations embody Gmail, Google Calendar, and HubSpot for WordPress.
From a advertising perspective, HubSpot’s integrations cowl account-based advertising, analytics and knowledge, ecommerce, electronic mail advertising, and far more moreover.
Pricing
HubSpot provides an in depth suite of free gross sales and advertising automation instruments. For example, customers can ship 2,000 emails monthly (albeit with HubSpot branding), keep 5 energetic electronic mail lists, and run one automated electronic mail motion—all with out paying a cent.
Extra superior performance and HubSpot-free branding are unlocked at greater product tiers, with costs beginning at $45 monthly per 1,000 advertising contacts.
4. Capsule
Capsule is an easy on-line CRM geared toward companies of all sizes.
At present, Capsule’s workflow automation instruments are at beta stage and solely accessible by its two highest product tiers. Nevertheless, it integrates with Zapier, opening the door to an entire world of promoting automation.
The platform consists of Transpond, a built-in electronic mail advertising instrument that permits prospects to run campaigns to contacts inside Capsule.
Use it to craft dynamic electronic mail campaigns geared toward particular buyer segments, create lead seize kinds with Transpond’s drag-and-drop editor, and construct easy automations based mostly on actions throughout the CRM.
Integrations
Capsule lacks the in depth integrations of bigger CRM platforms like HubSpot and Zoho. Nevertheless it nonetheless provides help for 50+ third-party apps throughout a number of classes, together with advertising, stock administration, and buyer success.
And, as I’ve already famous, it integrates with Zapier—able to automating your work throughout 5,000+ app integrations.
Pricing
Capsule’s costs begin at $18 per consumer monthly for as much as 50,000 contacts and 10 GB of storage per consumer.
Its entry-level product tier provides all of the instruments a small group wants to spice up gross sales and advertising efficiency and effectivity, together with undertaking administration, electronic mail sending and templates, and exercise reporting.
For extra superior options—together with workflow automation—and bigger electronic mail lists, you’ll have to improve to Capsule’s Groups or Enterprise tiers.
Or you may select the completely free plan, appropriate for as much as two customers and 250 electronic mail contacts.
All premium Capsule plans embody a 14-day free trial.
5. Salesforce
Once more, I’m not going to debate Salesforce’s full product suite, as a result of we’d be right here all day. As an alternative, I’m specializing in Salesforce Advertising and marketing Cloud, billed as a “real-time digital advertising platform”.
Based on Salesforce, Advertising and marketing Cloud helps customers cut back buyer acquisition prices by a median of 27 %.
How? By automating viewers engagement throughout each channel, liberating up entrepreneurs to create and ship extra related, personalised content material. Automated A/B/n testing helps decrease prices by figuring out your handiest messaging, whereas AI-driven suggestions and provides pace up the trail to buy.
Integrations
As a result of it’s such a large identify, you’ll discover the overwhelming majority of different gross sales and advertising merchandise combine with Salesforce.
For its half, the Salesforce web site references integrations with numerous productiveness and collaboration instruments for gross sales and advertising groups, together with Google Cloud, Slack, LinkedIn, and Mailchimp.
Pricing
There’s no single value for Salesforce Advertising and marketing Cloud; all of it will depend on the performance you require and the scale of your online business.
For example, the Advertising and marketing Cloud Buyer Information Platform—a single supply of reality for all of your viewers knowledge—is priced from $12,500 monthly. In the meantime, costs for Salesforce’s Advertising and marketing Cloud Engagement product begin at $400 monthly, giving customers entry to personalised promotional electronic mail advertising instruments.
Salesforce additionally provides a free trial together with pre-configured processes, studies, and dashboards, guided content material and greatest practices, and on-line coaching.
6 Act!
Act! is a CRM and automation platform focused at small and midsize companies trying to degree up their gross sales and advertising.
Its automation options can address every little thing from short-and-sweet advert hoc electronic mail blasts to automated, response-driven campaigns.
Customers can leverage Act!’s library of over 170 electronic mail, publication, and touchdown web page templates—or import their very own into the interactive HTML editor. The easy drag-and-drop interface options cell and desktop preview instruments that guarantee your designs look good on any gadget kind.
Integrations
Act! Join permits customers to combine with a whole bunch of fashionable third-party apps throughout six classes:
- Gross sales and advertising
- Social media
- Customer support
- Again workplace
- Ecommerce
- Enterprise productiveness
Standard advertising integrations embody SurveyMonkey, Eventbrite, and Wufoo. It additionally works with main ecommerce platforms like Shopify and BigCommerce.
Pricing
Act! Premium provides two packages:
- Cloud-based CRM and automation platform, priced from $30 per consumer monthly
- On-premises CRM and automation platform, priced at $37.50 per consumer monthly
Beneath these top-level packages are numerous product tiers. The essential choice permits entrepreneurs to ship as much as 2,500 emails monthly to limitless contacts and entry 170+ responsive electronic mail templates.
For greater electronic mail volumes, you’ll have to improve to Act! Premium Choose (25,000 emails monthly), Full (50,000 emails monthly), or Superior (100,000 emails monthly).
Act! additionally provides a 14-day free trial to Premium.
7. Monday
Monday is a piece administration and gross sales CRM platform.
Its gross sales CRM permits customers to avoid wasting time by automating repetitive processes, assign results in particular person reps, and obtain notifications each time a lead opens an electronic mail. And it’s completely customizable to your gross sales funnel, giving prospects the power to edit deal phases and add new columns with out requiring any dev help.
The platform additionally provides a number of promoting and inventive administration instruments, serving to customers hit key deadlines and maintain initiatives on monitor by automated workflows. For example, Monday can immediately ship emails when a due date arrives or a activity is accomplished.
Integrations
Monday integrates with dozens of CRM, advertising, software program improvement, and undertaking administration apps.
Standard Monday integrations embody Outlook, Microsoft Groups, and Dropbox. It additionally works with a number of main advertising platforms, from HubSpot and Salesforce to Mailchimp and HootSuite.
Pricing
Monday’s pricing begins from $24 monthly for 3 customers and will increase based mostly on group dimension and product necessities.
The platform’s entry-level paid CRM plan helps limitless customizable pipelines and contacts, whereas further performance—comparable to electronic mail monitoring and automations—are unlocked at greater product ranges.
Monday additionally provides a 14-day free trial and a very free product tier for as much as two customers and 1,000 contacts.
Conclusion
There’s no such factor because the “greatest advertising automation software program”. Fairly, it’s about discovering the platform that matches your wants and funds.
Happily, your alternative needn’t be based mostly on instinct alone, as a result of all of the merchandise on this roundup supply free trials and/or completely free product tiers, permitting you to strive before you purchase.
Just like the sound of Drip’s ecommerce advertising automation performance? Join your 14-day free trial as we speak.
