Shopify and electronic mail advertising are a match made in ecommerce heaven.
Mixed, they provide you all of the instruments to achieve new audiences, interact current clients, showcase your merchandise, and drive gross sales and income.
However to unlock all these advantages, you might want to select an electronic mail platform that performs good with Shopify. Not all are as much as the duty. That can assist you make the appropriate alternative, we’ve rounded up seven of the perfect electronic mail advertising apps for Shopify…
What Is the Finest E mail Advertising App for Shopify?
| App Identify | Finest For | High Options | Pricing/Month |
| Drip | DTC ecommerce (particularly Shopify) | Section your entire viewers primarily based on real-time retailer, customer, and advertising knowledge. | From $39 per thirty days for as much as 2,500 contacts and limitless electronic mail sends. |
| MailerLite | E mail advertising freshmen | Extraordinarily beneficiant free-for-life plan, together with advertising automation and web site, touchdown web page, and form-building performance. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 per thirty days for 1,000 subscribers and limitless emails. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven selections. | Free for as much as 500 contacts and 1,000 month-to-month electronic mail sends. Paid plans begin at $13 per thirty days for 500 contacts and 5,000 electronic mail sends per thirty days. |
| AWeber | Startups and small companies | Create electronic mail templates in seconds utilizing your web site or Fb web page URL. | AWeber is free for as much as 500 electronic mail subscribers and three,000 month-to-month electronic mail sends, whereas paid plans are priced from $12.50 per thirty days for as much as 500 subscribers and limitless emails. |
| Brevo | Low-budget electronic mail advertising | Ship transactional emails with assured 97 p.c deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. |
| Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $12 per thirty days for as much as 500 contacts and 5,000 month-to-month electronic mail sends. |
| UpOrder | Ecommerce startups | Improve primary Shopify transactional emails to on-branded, sales-optimized advertising emails. | First 25 orders per thirty days are free, with no restrict to the variety of emails despatched per order. Each extra 50 orders is billed at $10. |
The 7 Finest E mail Advertising Apps for Shopify
1. Drip
What Is It?
Hey, we’re Drip, an ecommerce advertising automation platform that helps revenue-focused manufacturers (particularly DTCs) ship personalised messaging by onsite and electronic mail advertising. Our segmentation and automation options assist 1000’s of on-line retailers to have interaction their audiences and develop their gross sales.
What Does It Do?
- Design higher emails, quicker. Drip clients can entry our library of fifty+ professionally designed and totally customizable ecommerce electronic mail templates. Add your retailer merchandise and model kinds to your emails with our easy point-and-click editor.
- Create laser-targeted electronic mail campaigns. We assist manufacturers like yours ship personalised buyer experiences by combining all of your advertising, retailer, and customer knowledge into behavior- and engagement-based segments that replace in actual time.
- Develop your record with stunning onsite varieties. E mail advertising is ineffective with out a big, engaged electronic mail record. Our onsite form-builder provides you all of the instruments to construct eye-catching, scroll-stopping electronic mail seize popups, slide-ins, and sidebars, with whole management over design and placement.
- Optimize electronic mail campaigns with A/B testing. Concurrently take a look at as much as 4 content material or topic line variations to grasp what performs greatest together with your viewers.
- Leverage personalised marketing campaign suggestions. Do you have to create a brand new welcome electronic mail sequence? Construct an deserted cart marketing campaign? Add clients to a Fb Customized Viewers? Drip affords tailor-made suggestions for your retailer, serving to you deal with probably the most impactful advertising methods (with none guesswork).
- Entry revenue-focused experiences. We all know income is the one most beneficial metric for ecommerce manufacturers, so we show your income efficiency — and the way a lot of it got here from Drip — in our easy-to-parse analytics dashboard.
How A lot Does It Value?
Drip is priced from $39 per thirty days for limitless electronic mail sends to as much as 2,500 contacts. Strive before you purchase by signing up for our 14-day free trial.
2. MailerLite
What Is It?
MailerLite is an reasonably priced electronic mail advertising platform with a function set that places some dearer instruments to disgrace (together with a useful AI writing assistant). Nearly 1.5 million clients use it to design stunning newsletters and popups.
What Does It Do?
- Luggage of free performance. MailerLite is arguably the perfect free electronic mail advertising app for Shopify, with a free product tier that allows you to ship 12,000 emails per thirty days to as much as 1,000 subscribers. It even contains electronic mail automation, popups, and a touchdown web page builder.
- Save time with automation. MailerLite’s automations can help you share focused emails with clients triggered by their current purchases, serving to you drive extra repeat gross sales.
- Import Shopify merchandise, quick. With MailerLite’s native Shopify integration, you possibly can import merchandise out of your retailer to your emails in seconds.
How A lot Does It Value?
Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 per thirty days for 1,000 subscribers and limitless emails.
3. Mailchimp
What Is It?
Mailchimp is likely one of the best-known (and hottest) electronic mail advertising platforms, with 13 million whole clients and a couple of.4 million month-to-month lively customers. However is it the perfect Shopify app for electronic mail advertising? Let’s discover out…
What Does It Do?
- Automate your gross sales development. Mailchimp’s automations assist Shopify shops save time and generate gross sales with personalised product suggestions and well-timed deserted cart emails.
- Centralize buyer knowledge. Syncing Shopify with Mailchimp permits you to manage all of your advertising contacts, construct personalised buyer experiences, and faucet into actionable buyer insights — all in a single platform.
- Reduce and slice your viewers. Use Mailchimp’s segmentation instruments to focus on current and would-be clients primarily based on shared pursuits and behaviors, serving to you ship extra related emails.
How A lot Does It Value?
Free for as much as 500 contacts and 1,000 month-to-month electronic mail sends. Paid plans begin at $13 per thirty days for 500 contacts and 5,000 electronic mail sends per thirty days.
4. AWeber
What Is It?
AWeber is an electronic mail and automation resolution for small companies, with a function set that additionally features a touchdown web page builder, ecommerce pages, and internet push notifications. It has integrations with 750+ platforms and apps (together with Shopify), permitting you to attach all of your favourite advertising and ecommerce instruments.
What Does It Do?
- Get better misplaced gross sales. With AWeber, you possibly can construct deserted cart campaigns that ship automated restoration emails to customers who go away gadgets of their procuring carts.
- Single out high-value future clients. By including tags to clients who’ve browsed your web site however are but to make their first buy, you possibly can goal them with personalised, conversion-focused electronic mail campaigns.
- Share focused emails primarily based on buy historical past. One other function of AWeber’s tags: you possibly can add a novel set of tags for a product, serving to you observe up current purchases with related, personalised content material.
How A lot Does It Value?
AWeber is free for as much as 500 electronic mail subscribers and three,000 month-to-month electronic mail sends, whereas paid plans are priced from $12.50 per thirty days for as much as 500 subscribers and limitless emails.
5. Brevo
What Is It?
If Brevo sounds unfamiliar, that could be as a result of till just lately it was often known as Sendinblue. For the reason that rebrand, the platform has expanded its performance, serving to customers construct stronger buyer relationships by electronic mail, SMS, and stay chat-based campaigns.
What Does It Do?
- Design sales-focused emails. Design stunning, revenue-generating emails utilizing Brevo’s customized theme templates, or begin from scratch with the platform’s easy drag-and-drop editor.
- Develop what you are promoting with automations. Decide from Brevo’s library of pre-built ecommerce workflows or create your personal welcome sequence, deserted cart flows, and extra.
- Ship emails free of charge. Together with MailerLite, Brevo can lay declare to the title of “greatest free electronic mail advertising app for Shopify”. Its free plan lets customers ship as much as 300 emails a day — together with transactional emails — to limitless contacts.
How A lot Does It Value?
Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days.
6. Fixed Contact
What Is It?
Fixed Contact is an electronic mail advertising platform aimed toward startups, mature companies, and superior entrepreneurs — though it’s arguably greatest suited to charities and nonprofits, who can save as much as 30 p.c on Fixed Contact’s common costs.
What Does It Do?
- Sync knowledge in actual time. Dynamic electronic mail campaigns depend on correct knowledge. Luckily, Fixed Contact’s native Shopify integration retains your contacts updated with real-time syncs.
- Promote retailer merchandise. Fixed Contact’s drag-and-drop editor permits you to add product blocks for photos and costs to your electronic mail newsletters.
- Income-focused analytics. Use the platform’s ecommerce reporting performance to measure the success of your electronic mail newsletters, serving to you optimize future campaigns.
How A lot Does It Value?
From $12 per thirty days for as much as 500 contacts and 5,000 month-to-month electronic mail sends. Fixed Contact additionally affords a 60-day free trial that permits you to take a look at as much as 100 distinctive contacts.
7. UpOrder
What Is It?
Moderately than a standalone electronic mail advertising platform, UpOrder (previously often known as Spently) is a devoted Shopify app that enables ecommerce manufacturers to share personalized transactional emails with clients. Its pricing construction and options are ideally suited to ecommerce startups trying to scale up their advertising efforts.
What Does It Do?
- Stage up transactional emails. With UpOrder, you possibly can customise 25+ Shopify electronic mail notifications, together with order confirmations, transport updates, and account welcome emails to align together with your retailer branding.
- Add personalised suggestions. Moderately than simply sharing mundane transactional info with clients, UpOrder enables you to embrace product suggestions primarily based on the person’s purchases, serving to you drive repeat orders.
- Create distinctive reductions. Spark urgency by including dynamic reductions to your transactional emails, encouraging clients to behave quick or miss out.
How A lot Does It Value?
Your first 25 orders per thirty days are free, with no restrict to the variety of emails despatched per order. UpOrder fees a flat $10 for every extra set of fifty orders. If you happen to’re solely producing 100-or-so gross sales per thirty days, it’s improbable worth; any extra and also you’re in all probability higher off with a extra refined software.
Conclusion
You’ve realized concerning the pricing and prime options of seven of the most well-liked automation and electronic mail advertising platforms. Now, you’re in all probability questioning: which is the perfect electronic mail advertising app for Shopify?
Sadly, there’s no single reply.
If you happen to’re a small ecommerce startup on the lookout for primary electronic mail advertising performance, you possibly can’t go improper with UpOrder, whereas Brevo and MailerLite provide extra refined performance at a barely larger value level.
And whereas the likes of Mailchimp and AWeber aren’t ecommerce-specific platforms, they provide loads of helpful options that will help you promote your retailer and develop your viewers.
Nevertheless, in our view, ecommerce manufacturers deserve tailor-made options — and that’s the place Drip is available in.
Drip is constructed for ecommerce advertising. From segmentation to automations to pre-built templates, all the pieces we do is designed that will help you generate extra gross sales and income.
See for your self by signing up to your 14-day free trial at this time.
