You may need an unimaginable product, a lovely web site, and a ton of site visitors.
However it doesn’t depend for a lot in the event you can’t convert website guests into paying clients.
Sadly, it appears conversions are more and more exhausting to return by.
In accordance with Shopify’s 2023 Commerce Tendencies report, half of world Shopify Plus have seen a downturn in website site visitors and conversion charges, whereas one in three are having to take care of shrinking common order values.
Touchdown pages play a significant function within the path to buy.
They seize potential clients from varied channels—PPC, social media, e mail advertising, natural search—and information them down the gross sales funnel till they’re (hopefully) prepared to purchase.
With that in thoughts, I’ve rounded up 5 of the easiest touchdown web page builders for ecommerce manufacturers.
However first, let’s deal with some terminology…
Touchdown Web page vs. Web site: What’s the Distinction?
Web sites and ecommerce touchdown pages are each “locations” for showcasing your model and merchandise. However they’re not the identical factor.
Touchdown pages are solely designed with conversions in thoughts. Web sites, however, may need any variety of targets, together with (however not restricted to):
- Showcasing your model story
- Offering buyer assist
- Explaining firm insurance policies
- Capturing leads
- Producing gross sales
As such, touchdown pages might be seen as standalone presents that usually exist inside a broader web site setting.
As an example, right here’s a touchdown web page we constructed to encourage guests to request a demo:
That’s the only real objective. When folks land on that web page, we’re not on the lookout for them to discover different areas of the positioning; we simply need them to finish the contact type.
Distinction that with our homepage, which (briefly) explains what we do and who we’re for, then supplies varied navigation choices for guests who need to study extra about us:
Most web sites characteristic a number of touchdown pages geared towards completely different merchandise and promotions.
Can I Use a Touchdown Web page as a Web site?
So can a touchdown web page be a web site?
Positive.
Take this instance from Dash Report App, a reporting software for scrum masters:
It seems like a daily web site, however all the data is on a single web page, and all the things on the web page is geared towards producing account signups.
That’s all properly and good for SaaS corporations that solely promote one product and don’t supply a self-service checkout course of. Issues get a bit trickier when your website sells a number of merchandise, whereas additionally dealing with all that messy transaction-related stuff.
For that cause, one-page web sites like Dash Report’s are much less widespread on the planet of ecommerce, the place most manufacturers promote a variety of merchandise that require greater than a single web page to elucidate them.
Plus, ecommerce websites usually want to include important stuff like:
- Checkout pages
- Transport info
- Returns insurance policies
And way more in addition to. That’s (usually) far an excessive amount of data to cram right into a single touchdown web page.
Can’t I Simply Ship Guests to Product Pages?
Touchdown pages are all about driving conversions.
However so are product pages. So why even trouble with touchdown pages? Why not simply ship guests straight to an present product web page?
Properly, you can. Simply don’t count on superb outcomes.
In accordance with Monetate, “product element pages” (PDPs) symbolize nearly one in 4 of all ecommerce touchdown pages. But guests who enter through PDPs are solely half as prone to convert as people who land on different pages.
Why?
As a result of product pages aren’t participating; at the least, to not individuals who aren’t already on the cusp of shopping for. When customers are pointed straight at PDPs, they’re way more prone to bounce, and so they view considerably fewer pages per session.
So it’s in your pursuits to create high-quality touchdown pages.
Now, listed below are one of the best touchdown web page builders that can assist you do exactly that…
5 Greatest Responsive Touchdown Web page Builders
1. Wix
What Is It?
Wix is an enterprise-grade internet growth software, but it surely additionally presents among the finest free touchdown web page builders in the marketplace. Over 220 million folks worldwide have chosen Wix to assist develop their model and enterprise on-line, together with ecommerce manufacturers like Izzy Wheels, Love Her, and Vivi et Margot.
Why Do We Love It?
- Leverage dozens of touchdown web page templates: Wix presents 40+ touchdown web page templates, from product touchdown pages to coming quickly pages. All are made by designers and are one hundred pc customizable to your ecommerce enterprise.
- Design touchdown pages (with no coding abilities). The straightforward Wix drag-and-drop editor means that you can tinker with any ingredient in your touchdown web page.
- Plug-in superior performance. Want a touchdown web page that does extra? Add your individual code or hook it as much as a third-party API.
- Construct touchdown pages at scale. When you’ve hit on a profitable touchdown web page design, convert it right into a template, making it fast and straightforward to create future pages.
- Make data-driven choices. Join Wix Analytics to instruments like Google Analytics and Hotjar to grasp how guests are interacting together with your web page (and how one can enhance it).
How A lot Does It Value?
As I famous, you should utilize Wix’s touchdown web page builder with out paying a single cent. The one catch is you’ll have to make use of a Wix subdomain and show a bunch of Wix branding in your web page, which isn’t excellent. Paid, branding-free plans begin at $16 per 30 days, however you’ll have to improve to a Enterprise and Ecommerce Plan (beginning at $27 per 30 days) so as to add on-line fee performance to your touchdown web page.
2. Unbounce
What Is It?
Unbounce is a touchdown web page app utilized by 15,000+ manufacturers to create high-converting pages with out requiring superior technical abilities. Ecommerce shops like Alps & Meters, Nectar, and Zola use Unbounce to construct, check, and customise their touchdown pages.
Why Do We Love It?
- Use the easy drag-and-drop builder… Unbounce’s traditional touchdown web page builder includes a drag-and-drop editor with choices for superior customization and coding.
- …or leverage the AI-powered Sensible Builder. Alternatively, use the Sensible Builder to entry AI help and data-driven suggestions.
- Add ecommerce performance. All Unbounce touchdown pages might be custom-made with ecommerce-specific options like “Purchase Now” buttons and assessment widgets.
- Create quicker pages. The Auto Picture Optimizer and Velocity Enhance instruments enable you construct touchdown pages that load quicker. That’s necessary, with 53 p.c of web shoppers anticipating ecommerce pages to load in three seconds or much less.
- Match web page copy to look intent. Dynamic textual content alternative permits customers to swap out any textual content on a touchdown web page to match no matter time period the shopper was trying to find in Google.
How A lot Does It Value?
Unbounce doesn’t supply a free product tier, but it surely does enable new clients to attempt any plan freed from cost for 14 days. Its paid plans begin at $99 per 30 days and embrace limitless touchdown pages on a single area, with as much as 500 conversions and 20,000 guests a month.
3. Leadpages
What Is It?
One of many first (and greatest) touchdown web page builders, Leadpages is designed to assist small companies attain new audiences, collect leads, and generate gross sales. Greater than 40,000 small companies use the platform, together with ecommerce manufacturers like MAS Distro.
Why Do We Love It?
- Entry a wealth of touchdown web page templates. At time of writing, Leadpages presents 230 high-quality touchdown pages throughout over a dozen industries, so that you’re just about assured to search out one thing you want.
- No conversion or site visitors limits. Among the greatest touchdown web page builders impose caps on the variety of month-to-month conversions or visits you possibly can drive. That’s not the case with Leadpages, which permits limitless leads and site visitors.
- Publish limitless pages. In addition to eradicating site visitors and lead caps, Leadpages permits customers to create limitless touchdown pages, with no bandwidth or publishing limits.
- Optimize with conversion-driving suggestions. Leadpages is able to predicting the efficiency of your touchdown web page earlier than you set it reside—and supplies sensible suggestions to assist increase conversions.
- Get pleasure from fast web page load speeds. In accordance with Leadpages, its touchdown pages load 2.4 seconds quicker and have a 30 p.c larger efficiency rating than different main touchdown web page builders.
How A lot Does It Value?
Whereas platforms like Wix have a variety of plans protecting completely different enterprise sorts and use instances, Leadpages solely has two: Commonplace and Professional. Each enable for limitless site visitors and leads, and embrace a free customized area. Costs begin at $37 per 30 days and each plans include a free 14-day trial.
4. Swipe Pages
What Is It?
Swipe Pages is an reasonably priced touchdown web page builder for SaaS corporations, actual property brokers, affiliate entrepreneurs, businesses, and ecommerce manufacturers. Over 7,500 clients use the platform to craft high-speed, high-converting touchdown pages in minutes.
Why Do We Love It?
- Entry 40+ touchdown web page templates. Swipe Pages presents a library of over 40 responsive touchdown web page templates, created by professional designers and optimized to drive conversions.
- Customise pages with code-free components. The platform contains 25+ touchdown web page components, together with pricing tables, picture carousels, and multi-step kinds. Better of all, you should utilize each one among them with out typing a single line of code.
- Optimize with A/B testing. Swipe Pages’ built-in analytics and testing instruments mean you can check two competing touchdown web page designs to grasp what works greatest to your viewers.
- Personalize pages for various gadgets. Select to cover or show particular touchdown web page components primarily based on the person’s machine sort.
- Replicate your greatest designs. When you’ve created a high-performing touchdown web page, you possibly can clone or duplicate it with a single click on.
How A lot Does It Value?
Swipe Pages presents a 14-day free trial on all plans. Costs begin at $29 per 30 days for one customized area and a site visitors restrict of 20,000 month-to-month guests. However if you wish to leverage helpful performance like server-side A/B testing and dynamic textual content alternative, you’ll have to improve to a Marketer or Company plan, priced from $59 per 30 days.
5. Instapage
What Is It?
Instapage is among the hottest touchdown web page builders, utilized by large names like HelloFresh and Honey to create 5+ million touchdown pages. As one of many pricier instruments in the marketplace, it’s maybe best-suited to bigger corporations, though G2 additionally charges it extremely for mid-market and small companies.
Why Do We Love It?
- Create personalised AI-generated copy. Instapage presents an AI writing assistant able to crafting headlines, copy, and CTAs primarily based on advert group and viewers sort.
- Entry a whole bunch of customizable web page layouts. Browse a catalog of greater than 500 touchdown web page layouts throughout 20+ classes, together with product gross sales and product launches.
- Construct on-brand touchdown pages. Instapage presents refined design instruments and a library of brand name belongings, serving to manufacturers create pages that completely match their branding.
- Simple for anybody to make use of. The intuitive drag-and-drop editor is straightforward to choose up, that means anybody in your staff can construct touchdown pages—even when they don’t have internet design or coding abilities.
- Re-use (and replace) content material blocks throughout a number of pages. With Instapage, you possibly can create reusable content material blocks, add them to as many touchdown pages as you need, and edit them globally on the click on of a button.
How A lot Does It Value?
Instapage solely publishes pricing info for its entry-level plan, Construct, which prices $199 per 30 days and features a 14-day free trial. For added performance—together with heatmaps, customized fonts, and conversion price consulting—you’ll have to request a customized quote for Instapage’s Convert plan.
Drive Extra Income From Touchdown Pages With Drip
Constructing your touchdown web page is simply step one.
Subsequent, you need to optimize your pages to eke out each final conversion.
Drip makes it simple. Our drag-and-drop editor makes it easy so as to add high-converting popups, slide-ins, and sidebars to your touchdown pages.
And since we’re constructed for ecommerce manufacturers like yours, all the things we do is geared towards serving to you seize extra leads, collect extra useful information, and drive extra purchases.
