Making an attempt to create a lead magnet that may convert guests and supply actual worth to those that obtain it?
Right here, you’ll discover all the instruments you want.
We’ve cut up this text into three totally different classes: instruments for getting lead magnet concepts, instruments for creating your lead magnet, and instruments for constructing your lead magnet gross sales funnel.
Let’s dive in!
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Finest Instruments For Discovering Lead Magnet Concepts
Probably the most vital elements of making a lead magnet is developing with an amazing thought.
In any case, a lead magnet is simply ever going to be pretty much as good as it’s gripping — it must compel your goal market to take motion straight away.
Listed here are some instruments you need to use in the course of the brainstorming part.
1. Ubersuggest
This can be a device that lets you analysis totally different key phrases associated to your small business.
It’s a good way to get concepts for lead magnets as a result of you may see what your goal market is definitely looking for on-line.
Simply go to Ubersuggest and begin researching key phrases associated to your small business.
Particularly, you’re in search of key phrases with questions or wishes. Issues reminiscent of “tips on how to” or “I wish to”.
For instance, for those who promote skincare merchandise, you may seek for one thing like “tips on how to get clear pores and skin quick.”
This gives you concepts for lead magnets reminiscent of an book on pure skincare suggestions or a cheat sheet on the most effective skincare merchandise for delicate pores and skin.
2. Jasper
Primarily, Jasper is an AI content material writing device (which you need to use that will help you write the content material in your lead magnet).
However you too can use it to provide you with lead magnet concepts.
To do that, simply go to Jasper and create an account. Then from the “Templates” part, select “Weblog Put up Matter Concepts” — this device gives you tons of concepts for weblog posts… which may also be nice concepts for lead magnets.
3. AnswerThePublic
AnswerThePublic is similar to Ubersuggest, in that it lets you analysis totally different key phrases associated to your small business (and it’s additionally owned by Ubersuggest… so there’s that).
However this device takes issues a step additional by displaying you questions associated to these key phrases.
Simply go to AnswerThePublic and begin typing in numerous key phrases associated to your small business.
You’ll then see a bunch of various questions that individuals are asking about these key phrases.
These make for excellent lead magnet concepts!
4. Quora
Quora is a Q&A platform the place individuals can ask (and reply) any query they need.
You should use it to search out out what questions individuals in your goal market are asking, after which create a lead magnet that solutions these questions.
Simply go to Quora and sort in some key phrases associated to your small business.
You’ll then see a listing of standard questions individuals are asking about these key phrases.
You should use these questions as the idea in your lead magnet thought.
5. BuzzSumo
Buzzsumo is a device that lets you see the most well-liked content material on any given subject.
You should use it to search out out what content material in your business is resonating with individuals, after which create a lead magnet primarily based on that.
Simply go to Buzzsumo and select your subject.
You’ll then see a listing of the most well-liked articles, infographics, movies, and so on. associated to these key phrases.
You should use these outcomes to get concepts in your personal lead magnet.
6. Hubspot Weblog Concepts Generator
This can be a device from Hubspot that lets you generate concepts for weblog posts.
And since a weblog submit can simply be changed into a lead magnet (simply add an opt-in type), this device can be used to generate concepts for lead magnets.
To make use of it, simply go to the Hubspot Weblog Concepts Generator and sort in a noun.
You’ll then see a listing of concepts for weblog posts associated to that subject.
You should use these concepts as the idea in your lead magnet.
Finest Instruments For Creating Your Lead Magnet
After you have an thought in your lead magnet, it’s time to begin creating it.
And there are a number of totally different instruments you need to use to make the method simpler.
7. Canva
Canva is a user-friendly device for creating visuals in your lead magnet.
When you’re creating an book or an infographic, Canva is a good way to make it look skilled with out spending some huge cash (or any cash) — and with out having to be an skilled designer.
With Canva, you may create visuals in your lead magnet utilizing pre-made templates and/or customized add components.
8. Piktochart
Piktochart is an infographic maker device that lets you simply create visuals in your lead magnet.
When you’re creating an infographic-style lead magnet, Piktochart is a superb possibility.
It has a ton of various templates and designs to select from, so you may simply create a professional-looking infographic with out spending plenty of time (or cash).
9. Adobe Doc Cloud
Adobe Doc Cloud is a set of instruments from Adobe that lets you create, edit, and signal PDF paperwork.
When you’re making a lead magnet that’s in PDF type (reminiscent of an book), Adobe Doc Cloud is a superb possibility.
It has a variety of options and instruments that permit you to simply create and edit PDFs.
To get began, go to Adobe Doc Cloud and create an account.
Construct Your First Lead Magnet Funnel For Free!
10. Zoom
Zoom is a video conferencing device… and it won’t be the very first thing you consider when creating your lead magnet.
However it will probably truly be a good way to run and host webinars (some of the efficient kinds of lead magnets).
With Zoom, you may simply report and share your video content material.
It’s a good way so as to add an additional layer of engagement and interplay to your lead magnet, which might help enhance conversion charges.
11. Loom
Loom is a video recording device that lets you simply report your self (or your display screen) and share the video with others.
It’s nice for creating lead magnets within the type of video, reminiscent of screencasting movies or “explainer” movies.
12. Vidyard
Vidyard is a video internet hosting and analytics device.
It’s designed for companies, and it may be used to host your lead magnet movies (reminiscent of webinars) and observe how individuals work together with them.
13. Biteable
Biteable is a web based video maker device that lets you simply create movies.
It’s nice for creating lead magnets within the type of video, reminiscent of explainer movies or product demos.
14. Shutterstock
Want some nice, eye-catching pictures in your lead magnet?
Then Shutterstock is the device for you.
It’s a inventory picture web site that has hundreds of thousands of high-quality pictures, illustrations, and vectors.
To get began, simply go to Shutterstock and create an account.
15. Pixabay
Pixabay is a inventory picture web site that has hundreds of thousands of high-quality pictures, illustrations, and vectors.
It’s an amazing useful resource for locating pictures in your lead magnet.
16. Prezi
Prezi is a presentation device that lets you simply create visuals in your lead magnet.
Consider it like PowerPoint plus Zoom, however on steroids.
When you’re making a lead magnet that’s within the type of a visible presentation (reminiscent of a SlideShare), Prezi is a superb possibility.
It has a variety of options and instruments that permit you to simply create and edit displays.
17. Work together
Work together is a quiz builder device that lets you create lead magnet quizzes, that are a good way to extend engagement and get individuals to opt-in to your e-mail record.
It additionally simply integrates with most CRMs and ESPs so that you could routinely add individuals who take your quiz to your e-mail record.
When you’re making a quiz-style lead magnet (reminiscent of a character check or a “Which ___ are you?” quiz), Work together is the right device for the job.
The device additionally lets you see how individuals work together along with your quiz (reminiscent of the place they drop off) so you may collect information and enhance your lead magnet over time.
18. Outgrow
Outgrow is a lead technology device that lets you simply create interactive quizzes, calculators, and different kinds of “lead magnets” which can be designed to generate leads.
It’s an amazing possibility for those who’re in search of one thing just a little totally different than the standard lead magnet.
Certainly, these kind of non-traditional lead magnets typically carry out the most effective!
19. Audacity
Audacity is a free, open-source audio editor and recorder.
It’s nice for creating lead magnets within the type of audio, reminiscent of soundbites or audio programs.
You too can use it to edit audio and clip your audio recordsdata.
20. MyEcoverMaker
Need your lead magnet to look good?
MyEcoverMaker is a device that lets you simply create professional-looking e book covers in your lead magnets.
When you’re creating an book or different sort of lead magnet that’s in PDF type, MyEcoverMaker is a superb possibility.
It’ll allow you to create a canopy in your digital e book that appears like a bodily product.
In reality, it will probably allow you to make your lead magnet really feel extra tangible with 10 totally different 3D make-ups.
It has a variety of templates and designs to select from, so you may simply discover one that matches your challenge.
21. Soundcloud
Soundcloud is a music-sharing web site the place you may add, share, and take heed to audio recordsdata.
It’s nice for internet hosting and sharing lead magnets within the type of audio, reminiscent of podcast collections or audio programs (just like Audacity).
You too can use Soundcloud to get entry to tons of royalty-free music.
22. Google Docs
Google Docs is a good way to create lead magnets as a result of it’s free and straightforward to make use of.
Plus, you may share your lead magnet with anybody else who must work on it (reminiscent of a designer or editor).
You too can export your lead magnet into any format you want (reminiscent of a PDF).
To get began, simply go to Google Docs and create a brand new doc — both clean or utilizing certainly one of their many pre-made templates.
23. PowerPoint
Just like Prezi, however free for individuals who have already got a Microsoft Workplace subscription, PowerPoint is a presentation device that lets you simply create visuals in your lead magnet.
Possibly you need slides in your webinar.
Or perhaps you’re simply making a slide deck as your lead magnet.
Both approach, PowerPoint is a superb possibility.
24. Wistia
Wistia is a video internet hosting and analytics device.
It’s designed for companies, and it may be used to host your lead magnet movies (reminiscent of webinars) and observe how individuals work together with them.
Finest Instruments For Constructing Your Lead Magnet Gross sales Funnel
Now that you simply’ve received your lead magnet created, it’s time to begin constructing your gross sales funnel.
A gross sales funnel is the page-by-page expertise you create to really convert guests into leads.
Listed here are a few of the high instruments you need to use to construct this.
25. ClickFunnels
Right here at ClickFunnels, we’re obsessive about serving to our members create high-converting gross sales funnels.
With our software program, you may simply create professional-looking gross sales funnels with none technical experience.
You should use ClickFunnels to create all the things from opt-in pages to gross sales pages to thanks pages.
You may even use it to run and host webinars (that are some of the efficient methods to generate leads).
To get began, click on right here to create your free account.
26. ActiveCampaign
ActiveCampaign is an e-mail advertising and marketing device that lets you simply ship emails, create e-mail campaigns, and automate your e-mail advertising and marketing.
It’s an amazing device for sending lead nurture emails, in addition to lead magnet supply emails.
It additionally lets you construct easy touchdown pages the place you may supply your lead magnet and acquire e-mail addresses.
You may learn our full ActiveCampaign evaluation right here.
27. Unbounce
Unbounce is one other nice touchdown web page builder.
Just like LeadPages, it lets you simply create high-converting, mobile-responsive touchdown pages.
And it integrates with a variety of e-mail suppliers and CRMs, so you may simply seize leads and add them to your e-mail record or gross sales pipeline.
You may learn our full Unbounce evaluation right here.
28. Leadpages
LeadPages is a touchdown web page builder.
It’s an amazing device for creating high-converting, mobile-responsive touchdown pages.
And it integrates with a variety of e-mail suppliers, so you may simply seize leads and add them to your e-mail record.
Try our full LeadPages evaluation over right here.
Closing Ideas
Now you understand what a lead magnet is, why you want one, and tips on how to create one.
You additionally know a few of the greatest instruments for creating and delivering your lead magnet, in addition to for constructing your gross sales funnel.
So what are you ready for?
Get began at this time!
Click on the hyperlink under if you wish to construct your first lead magnet funnel at no cost.
