The 2019 Video in Enterprise Award Winners

Skyping in area. A gross sales rep consuming blazin’ sizzling wings throughout a pitch. An explainer video that treats you want a 5-year-old. An incredible parody of The Godfather starring, nicely, you! Vidyard’s 2019 Video in Enterprise Awards showcased an unimaginable array of video advertising and marketing and video promoting methods which might be serving to unusual companies obtain extraordinary outcomes.

Who had been the winners of every of the ten classes? Who was topped the Video Grasp? And what can the remainder of us be taught from these award-winning video-in-business methods?

Watch the Winners Announcement

Learn on to seek out out and to take pleasure in a few of their wonderful content material and use it as inspiration on your personal advertising and marketing and gross sales groups. And keep in mind, imitation is the best type of flattery, so don’t be shy to flatter the heck out of those forward-looking companies.

1. Contents
2. 1. Video Advertising and marketing: The B2B Storyteller
3. 2. Video Advertising and marketing: The Visionary
4. 3. Video Advertising and marketing: The Performer
5. 4. Video in Gross sales: The Attractor
6. 5. Video in Gross sales: The Accelerator
7. 6. Video in Gross sales: The Innovator
8. 7. Video Manufacturing: In-Home Video Producer of the 12 months
9. 8. Video Manufacturing: The Video Enabler
10. 9. Video Manufacturing: Company Associate of the 12 months
11. 10. The Video Mastery Award: Winner and Runners Up

Video Advertising and marketing: The B2B Storyteller

The Storyteller understands that artistic storytelling isn’t only for Hollywood. This distinctive B2B advertising and marketing workforce tells masterful tales that encourage motion and produce an emotional response. This class was judged by the wonderful Ann Handley, Chief Content material Officer at MarketingProfs and best-selling creator of Everyone Writes.

“Skyping in Area” by NetMotion Software program is the final word instance of present don’t inform storytelling by a B2B model. Whereas brainstorming methods to show their Mobility VPN can preserve a video name on any gadget, on any community, in any location, they got here up with an out-of-this-world concept to indicate their product working in outer area. Critically. They strapped an iPad and a few GoPro cameras to a climate balloon, let it free, carried out a Skype video name all the way in which in area, and documented the story in a tremendous video. How far will it go? Do they find yourself Skyping with alien lifeforms? Watch to seek out out.

The 4 finalists showcased a variety of approaches to artistic B2B storytelling. Uberflip has redefined the explainer video class with their four-part explainer collection “Clarify Uberflip Like I Am…” It’ll depart you laughing, impressed, and genuinely considering reserving that demo. Genesys produced a collection of emotional tales about their clients known as “CX Heroes” that can eternally change how you consider customer support reps.

Confirmit delivered a heartfelt story to want their clients a contented vacation, and SmartBug Media used hilarious skits to make what they do relatable to simply about anybody. Take pleasure in these movies and maybe they’ll spark new concepts on your personal strategy to video-based storytelling.

Video Advertising and marketing: The Visionary

The Visionary acknowledges that “ok” is now not ok, creating distinctive video experiences that have interaction prospects and clients in distinctive and modern methods. This advertising and marketing workforce is blazing new trails with distinctive approaches to video that make them really stand out from the competitors. This class was judged by the superior Andrew Davis, advertising and marketing strategist and bestselling creator of Monumental Shift.

True Affect markets to entrepreneurs, so there’s a excessive bar in terms of their content material experiences and a low tolerance for cookie-cutter advertising and marketing. That’s why they partnered with Arc Media to provide a pitch-perfect homage to The Godfather movies entitled “The DemandGen Father.” The four-part video collection not solely makes use of acquainted scenes from the basic movies to make their merchandise extra relatable and memorable, however they incorporate automated personalization to customise the video for every particular person recipient, actually bringing every viewer into the story. Get impressed by these examples of The DemandGen Father movies rendered for a pattern recipient named John Smith.

The 4 finalists had been equally artistic in how they’re approaching their video advertising and marketing methods. Axonify has reimagined buyer advertising and marketing with personalised vacation movies, personalised occasion invites, a “Meet the Options” collection impressed by The Bachelor, and extra. Lucidworks launched an authentic branded collection known as “Lucid Ideas” to assist anybody—even you—perceive the world of synthetic intelligence (AI) and machine studying. S&P World is creating high-impact movies to assist social causes and their company social duty applications. And Promoting Delco, Delaware County’s No. 1 actual property workforce, is creating social video content material that’s so genuine and real, it makes you truly wish to do enterprise with them.

Video Advertising and marketing: The Performer

The Performer is aware of that, in terms of video in enterprise, view counts don’t depend. This workforce makes use of video to generate extra leads, speed up pipeline, and generate actual outcomes for his or her enterprise. This class was judged by the marvellous Matt Heinz, President of Heinz Advertising and marketing and smoker of the best bacon within the Pacific Northwest.

The Zycus advertising and marketing workforce has deployed a complete video program to assist all aspects of promoting and gross sales, leading to a 6.6x return on their video funding. Their web site options video prominently, together with a devoted video hub designed to interact their on-line viewers and generate certified leads sooner. They use Vidyard as a video internet hosting and analytics answer to trace viewer engagement information inside their advertising and marketing automation platform and to report on video return on funding (ROI) via their buyer relationship administration (CRM) system of file. On account of their strategic funding video over the previous 24 months, 32% of all gross sales alternatives are actually influenced by video content material, leading to a large influence on pipeline and income.

Digital 22 and New Breed each just lately rolled out video content material methods throughout their content material, demand era, and gross sales improvement applications realizing wonderful outcomes inside their first 12 months. SnackNation launched a terrific and LOL-worthy video marketing campaign known as “Cease Losing Hours Getting Snacks for Your Workplace” that has generated greater than 1 million views (not unhealthy for a B2B model!) and massive outcomes for his or her enterprise. Liberty Secure just lately launched The Dwelling and Gun Secure Channel leading to greater than a 1,000% year-over-year progress of their YouTube site visitors and many new leads for his or her gross sales workforce.

Video in Gross sales: The Attractor

The Attractor is aware of that it takes greater than a catchy topic line to heat up a chilly prospect. This memorable gross sales improvement rep makes use of movies in artistic methods to face out from the gang and e-book extra conferences. This class was judged by Shawn Karol Sandy, CRO at The Promoting Company and co-host of The Sellout Present.

Frank Weschler, Gross sales Improvement Rep at Dynamic Sign, is keen to do no matter it takes to get the eye of key prospects. Even when it means placing his personal life in danger. When assigned Buffalo Wild Wing as a goal account, Frank took it upon himself to drive to a neighborhood restaurant and order their hottest sizzling wings to go. Sure, we’re speaking concerning the Blazin’ wings constituted of ghost peppers and measuring in at 350,000 items on the Scoville scale. Frank proceeded to file a private video for Buffalo Wild Wings the place he delivered his gross sales pitch after consuming one of many Blazin’ wings. He laughed, he cried, he almost choked, and sure, he booked the assembly. You’re a true inspiration to us all, Frank. Bravo.

The 4 finalists on this class all take their very own distinctive approaches to promoting with video. Alexios from Staples makes use of video to let his splendidly infectious persona shine via whereas additionally displaying prospects how new merchandise truly work. Phrase on the Staples road is that clients truly look ahead to his gross sales emails—who else can say that? Devika at Uberflip is creating personalized display seize movies displaying every lead’s personal web site to seize their consideration so she will be able to clearly clarify how she may help. John at Yellowbrick Information and the gross sales workforce at Drip are utilizing extremely private one-to-one movies to hook massive whales of their markets and crack into new dream accounts.

Video in Gross sales: The Accelerator

The Accelerator makes use of video to remain one step forward of the competitors. This gross sales workforce makes use of focused movies to create extra alternatives, speed up deal cycles, and improve shut charges. This class was judged by the sensational Scott Ingram, host of the Gross sales Success podcast and creator of Gross sales Success Tales.

Think about enterprise improvement has reworked gross sales effectivity and effectiveness utilizing strategic video content material. Along with utilizing personalised movies for outbound gross sales prospecting, they’ve created a library of explainer movies packaged in a select your personal adventure-style interactive expertise to obviously describe their distinctive service choices, and an instructional video collection to drive engagement within the early levels of the gross sales cycle. They use customized movies to recap gross sales calls, to summarize gross sales orders and to introduce their workforce to potential shoppers. The usage of video all through the gross sales cycle has helped them improve engagement with goal accounts from 13% to 47%, improve gross sales certified lead (SQL) era by greater than 250% year-over-year, improve shut charges by 20%, and cut back the typical time spent per alternative from greater than 4 hours to lower than two hours. Now that’s what I name gross sales acceleration!

The 4 finalists additionally showcased a variety of methods for utilizing video to drive gross sales effectiveness and effectivity. TWG is creating thought management movies to construct relationships with key prospects and speed up gross sales in goal industries. AIS has gone all-in with video, creating a library of off-the-shelf content material for his or her gross sales workforce and empowering them with one-to-one video creation instruments. Kimball Midwest is producing instructional movies to coach their gross sales workforce on new merchandise, but additionally to make use of downstream with potential patrons. Group Pinto at Re/Max Twin Metropolis Realty is taking video in actual property to the subsequent stage with artistic content material to enchantment to each dwelling patrons and sellers, leading to extra shoppers and sooner dwelling gross sales.

Video in Gross sales: The Innovator

The Innovator is blazing new trails in terms of how they use video to enhance the effectiveness and/or effectivity of their gross sales workforce. The key to their success? Pondering outdoors the field and being considerate about tips on how to leverage the visible nature of video. This class was judged by jazzy Jeff Howell, Director of Development at AlayaCare and 2018 Video in Enterprise Award winner.

Shootsta is taking personalised video messaging to an entire new stage! When reaching out to key prospects, they create wow-worthy one-to-one movies which might be not possible to disregard. Whereas it might take a little bit extra effort to provide every video, their success price is excessive and the ROI is off the charts. They’ve additionally taken an modern strategy to scaling these high-quality one-to-one movies by making a library of reusable B-roll footage and a script that stays 80% the identical for every video. Watch this instance rigorously, and contemplate how the identical video might be created for different prospects by merely altering just a few phrases within the intro and outro. Shootsta, your gross sales workforce is actually artful and modern!

The 4 finalists additionally demonstrated that companies are getting extra artistic with how video can play a job of their gross sales applications. The Options Advisor workforce at Dassault Systemes SOLIDWORKS is creating each off-the-shelf and customised product demo movies that are actually utilized by their gross sales workforce to keep away from requiring SCs to be on demo after demo after demo. Jason Bay at Blissful has used one-to-one video messaging to get himself on dozens of podcasts as a method of constructing his private profile and incomes belief with potential patrons. EFI has reworked its gross sales enablement program by changing conventional gross sales coaching content material with brief, enjoyable, and interesting coaching movies their reps love to observe. And Solar Life Monetary has empowered their monetary advisors with a personalized software for personalizing pre-produced movies earlier than sending to shoppers. So many nice concepts, why aren’t all of us doing these already?!?

Video Manufacturing: In-Home Video Producer of the 12 months

The In-Home Producer of the 12 months is a top-notch in-house video producer who helps their enterprise generate massive outcomes with wonderful video content material. This particular person or workforce produces killer content material and does no matter it takes to assist their enterprise succeed with video content material. This class was judged by the epic Eric Langhoff, in-house video producer at Tech Information Company and winner of the 2018 Video Grasp Award.

Patrick Morrison has reworked AQUILA Business’s content material technique over the 2 years he’s been with the native actual property firm. As AQUILA Business’s CMO states: “Patrick has been instrumental in establishing our firm as one with a robust video tradition, and a video chief not solely inside the Austin market, however your entire industrial actual property trade. This yr Patrick deserves the award greater than ever, producing 55 new movies, rising our YouTube engagement to greater than 44,000 views (up from lower than 300 views solely two years in the past!), and internet hosting workshops for our gross sales workforce on tips on how to make the most of one-to-one video in prospecting and shortening the gross sales cycle. Really, there may be not an in-house producer as savvy or proficient as Patrick!”

Troy Rucarean and his in-house video workforce assist each side of Jabil’s enterprise with professional-grade movies and even a critically acclaimed documentary movie. Megan Foerster and the small media workforce at Canada Life helps a world group of greater than 11,000 staff with purposeful video content material that brings their largest tales to life. Zachary Swain has constructed out a small in-house workforce at Sallie Mae that makes video sing, delivering a variety of content material together with the extremely emotional Bridging the Dream Scholarship collection. Thomas Bass and the workforce at Reed Enterprise Info (RBI) produce each kind of video possible for his or her world enterprise, doing “no matter is required to assist our enterprise companions, irrespective of the place they’re on this planet.” These in-house producers are really delivering out-sized outcomes.

Video Manufacturing: The Video Enabler

The Video Enabler is a savvy enterprise or in-house producer who’s empowering individuals throughout the corporate to leverage video to enhance their efficiency. This class was judged by social video guru Brian Fanzo, founding father of iSocialFanz and keynote speaker on urgent the rattling button.

Jim Kozyra is doing no matter it takes to assist TBI win with video, and to do it as effectively as attainable. Jim joined the workforce earlier this yr as their first in-house video producer. Since that point he’s turned a non-existent division right into a thriving one, has constructed out a turnkey video studio to allow movies to be created rapidly and simply, and has reworked how TBI builds and delivers content material to its audiences. TBI’s content material now higher displays its model and its values, and Jim’s inclusive strategy ensures that everybody at TBI is part of the video tradition.

The 4 finalists are additionally driving a video tradition inside their companies. Tom Burgess is enabling just about everybody at Income River to create and share customized movies for higher exterior and inside communications. Devon McCarty at Mazzella Firms and Wesley Rice at Crowley’s Granite are taking a do-it-yourself strategy to creating huge quantities of content material for his or her advertising and marketing and gross sales groups whereas additionally together with them in content material creation and video coaching. Discovery Training is empowering their buyer success and group groups with the power to file and share private movies to distinguish their buyer expertise. Lights, digital camera, outcomes!

Video Manufacturing: Company Associate of the 12 months

The Company Associate of the 12 months goes above-and-beyond to assist their enterprise shoppers achieve success with video content material. They not solely produce wonderful movies, however they assist their shoppers plan and execute their video content material technique. This class was judged by the sensational Stephanie Baiocchi, Director of Neighborhood at IMPACT and 2018 Video in Enterprise Award winner.

The workforce at Axonify can’t say sufficient good issues about Company Associate of the 12 months Innertainment: “You realize that feeling if you join with somebody and so they simply get you? And because the years go by, you understand they all the time have your again and might see your imaginative and prescient even when it’s only a few sketchy notes? That somebody for us is Innertainment. Regardless of the (outrageous!) ask, the tightest of deadlines, restricted price range or most grandiose concepts, they arrive to the desk and associate with us to ship on our targets. They’re true companions who’ve helped us remodel how we talk with our clients!” Innertainment has gone nicely past creating nice content material, serving to shoppers like Axonify plan and execute a holistic video content material technique that even consists of personalised video campaigns.

The 4 finalists additionally deserve some critical recognition as businesses who’re serving to shoppers take their video technique to the subsequent stage. WireBuzz helps B2B companies develop a holistic video technique throughout advertising and marketing and gross sales—encompassing content material creation, one-to-one video messaging coaching, and advisory on tips on how to successfully bundle and productize their video content material. BabelQuest helped LAN3 develop a brand new gross sales technique, incorporating one-to-one video to assist them crush their year-end gross sales targets in lower than two months. Media One has helped shoppers like Hyundai Canada plan and execute subtle personalised video campaigns, mixing content material and know-how to generate eye-opening outcomes. And Wooshii helps world companies like ThermoFisher scale world video manufacturing in a extremely environment friendly method due to their world community of creators and editors.

The Video Mastery Award: Winner and Runners Up

The Video Grasp is a visionary group that’s embracing the facility of video to rework each stage of the client journey. From advertising and marketing and gross sales to success and assist, they use a variety of video content material to humanize their model, educate their patrons, speed up gross sales, and join with clients in additional private methods. This class was judged by Tyler Lessard, VP of Advertising and marketing at Vidyard and host of the Creating Connections present.

All of those video masters are utilizing video all through the client’s journey to increase their viewers, improve conversion charges, and generate extra pipeline for his or her gross sales workforce. Along with creating impactful content material, they’re embracing new sorts of video experiences equivalent to reside streaming, automated video personalization, interactive video, and one-to-one video messaging to increase their attain and interact patrons in new methods. They’re additionally utilizing real-time video engagement information inside advertising and marketing automation and CRM programs to qualify leads sooner and to trace the true return on their video investments.

SolarWinds, the Video Grasp of 2019, is a number one supplier of IT infrastructure administration software program, however may simply be mistaken for a web based media firm. The SolarWinds Lab series is an ideal instance of tips on how to create a singular instructional content material expertise that makes B2B advertising and marketing look extra like Disney+ (versus Netflix, after all, as a result of it’s about high quality not amount).

Their irreverent SolarWinds Enjoyable content material makes their group LOL after which share with all of their friends. A few of my private favorites embody “Glad IT Professionals Day,” “SysadMANIA: The IT Board Sport,” “IT Joe: The Motion Determine,” and their Stranger Issues parody “Stranger IT.” Throughout their annual group occasion, THWACKcamp, they reside stream keynotes and produce wonderful on-demand content material to leverage all year long. And for those who browse the video useful resource library on their web site, you’ll discover a whole lot of movies spanning product explainers, thought management, on-demand webinars, buyer tales, and extra. All of this nice content material is deliberate, produced, and revealed by a tremendous in-house video workforce that helps the entire inside enterprise items. Congratulations SolarWinds, you’re a true Video Grasp.

And that’s a wrap! Try the content material from these companies to encourage your personal advertising and marketing and gross sales methods, and possibly we’ll see YOUR identify as a winner of the 2020 Video in Enterprise Awards.

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