In the USA, vacation procuring is nice for enterprise. On common individuals spend $843.4 billion in the course of the vacation season. And Cyber Monday (Nov. twenty eighth) has develop into a well-liked vacation kickoff for ecommerce. This 12 months it’s anticipated to high $11 billion in gross sales.
Internet hosting giveaways all through the weekend and even earlier in November is a profitable technique to seize these buyers and draw them into your ecommerce retailer. The trick is to decide on your assets rigorously and to be particular concerning the giveaway parameters like location and timing.
Use these Thanksgiving giveaway concepts to jump-start your promotion technique and draw enterprise to your website.
Why you need to host a Thanksgiving giveaway
Interactive advertising and marketing is memorable. It helps generate leads and will get extra engagement than conventional social media posts and different content material. Any such advertising and marketing is geared toward constructing relationships with prospects fairly than merely attempting to get them to purchase your merchandise.
Giveaways are efficient as interactive content material, bettering your model consciousness and producing new leads. When individuals know they’ve the potential to win a prize, they’re extra more likely to work together along with your model on-line, together with testing your web site. These ecommerce giveaway concepts will assist you to discover new prospects in time for the vacation procuring rush.
8 Thanksgiving giveaway concepts
Competing with giant retailers is daunting for any small enterprise proprietor. Internet hosting a Thanksgiving giveaway helps create buzz round your ecommerce retailer, main extra individuals to click on “add to cart.” Use these Thanksgiving giveaway concepts to raise your vacation season.
1. Turkey dinner giveaway
Whereas a bit uncommon for an ecommerce retailer, probably the most frequent Thanksgiving-related giveaway prizes is a turkey dinner. It’s interesting as a result of it saves individuals from having to prepare dinner a turkey themselves, and it’s free. Nonetheless, if you probably do enterprise everywhere in the world, it may be a bit difficult.
So first, it’s important to resolve in case you’re going received attempt to preserve it native or in case you’re going to maintain every little thing on-line.
Protecting it native
The beauty of staying native is that it offers you a chance to assist your group whereas letting them find out about your ecommerce enterprise.
Nonetheless, when attempting to do a Thanksgiving dinner giveaway the normal manner, you’ll should be particular concerning the location of the giveaway and the winner. In any case, you don’t need somebody from Seattle, Washington profitable a Thanksgiving dinner that must be picked up in Dallas, Texas.
To do that, accomplice with an area restaurant, grocery retailer, or catering firm and make sure you listing out the competition restrictions in keeping with location and when the dinner must be picked up. Additionally, be clear on whether or not or not the dinner is pre-made and able to eat, frozen, or able to be cooked by the “house chef.”
On-line on a regular basis
If you wish to broaden your potential contestant pool, accomplice or buy the dinner from a longtime Thanksgiving meal supply service corresponding to Harry & David, Omaha Steaks, Perdue Farms, or Goldbelly.
Decide the corporate and the meal prematurely, then promote your giveaway marketing campaign to their supply space.
If it’s not in your finances, you don’t should go all out with a full dinner. Take into consideration providing up items of a dinner. Turkeys, roasts, hams, and pies are at all times good bets for a Thanksgiving giveaway.
Construct curiosity and pleasure by posting on social media {that a} huge giveaway announcement is coming. Begin per week or extra prematurely, relying on how lengthy you’re going to run the competition, then create a giant announcement for the giveaway itself. Use key phrases and phrases in your descriptions to enhance your ecommerce website positioning and improve visibility on your contest. And, as at all times, embody a customized hashtag together with different, related, hashtags.
2. Weekend getaway
The vacations are a nerve-racking time. Thanksgiving giveaway concepts don’t should be targeted on meals or reductions. As an alternative, encourage individuals to get away and loosen up for the weekend, decompressing from vacation insanity.
Protecting it native
Protecting issues native is a good way to get to know your group enterprise companions. Go to their places, allow them to know what you’re planning, and see in the event that they need to accomplice with you. For further leverage, and to allow them to know you’re a authentic enterprise, allow them to know the way a lot enterprise you probably did on-line final 12 months, present them your social media following, and description the way you envision the partnership will work to profit each of your companies.
On-line on a regular basis
Going after a broader viewers and attain doesn’t imply it’s important to go all out with a visit to a flowery resort. As an alternative, assist one other ecommerce retailer that gives spa-like presents corresponding to facial lotions, foot soaks, or bathtub bombs. Higher but, make your giveaway unique by selecting gadgets from a number of shops and creating a singular present basket that may’t be bought wherever.
TIP: To extend your gross sales, tie entries to transactions above a sure greenback quantity.
3. Reductions
Encourage individuals to do their vacation procuring with you by giving them an opportunity to win a web-based low cost. You need to use a easy entry type in your web site encouraging individuals to join your e-newsletter for the possibility to win.
To entice extra individuals to enter, make the low cost worthwhile, or provide a particular deal on a big-ticket merchandise that you simply by no means placed on sale. Let individuals know what the prize is and easy methods to enter, then promote the competition in your web site and in your social media feed.
To extend engagement and broaden your social media viewers, host a Fb contest and have members like, share, and remark to enter.
4. Host a social media picture contest
Let your followers promote your ecommerce retailer with a social media picture contest. You can also make this contest Thanksgiving-themed by having them use your merchandise in their very own vacation preparations. Embrace a branded hashtag and a extra generic hashtag like #ThanksgivingDecor. The branded hashtag can be utilized to trace entries, whereas the generic hashtag will make the competition extra seen on-line.
You may provide any prize you need, however a money prize sometimes attracts essentially the most curiosity.
5. Reward basket giveaway
Whereas this was briefly talked about above, I need to convey extra consideration to it as its personal distinctive giveaway.
One of many nice issues about present baskets is that when particular person, associated gadgets are bundled collectively in a lovely container, they immediately have extra perceived worth as a result of when every little thing is in a single place, it saves the consumer time. The identical factor goes when making a gift of a present basket. The winner has the choice to both take pleasure in it themselves or save time on their vacation procuring by regifting it to another person.
To create your finest present basket giveaway, both use your individual merchandise or maintain a co-branded contest with different ecommerce suppliers to create a themed basket that gives complementary merchandise. For instance, in case you promote clothes in your ecommerce website, you would accomplice with a retailer that gives equipment, footwear, or make-up to create a fall or winter outfit.
6. Grocery giveaway
Together with the catered turkey dinner, the grocery giveaway is one other fashionable Thanksgiving giveaway thought.
Protecting it native
By providing a grocery present card, you’re giving your prospects the possibility to save cash on their vacation meal preparation. Once more, if doing this one with an area retailer, be particular about who can enter and the place the present card is legitimate.
On-line on a regular basis
As an ecommerce store, with prospects that will come from everywhere in the world, you would possibly need to provide a Visa present card so you may increase the giveaway to all your present prospects, in addition to potential prospects whereas making certain the winner can use it wherever — together with your ecommerce retailer.
7. Free kitchen instruments
Assist individuals prep their Thanksgiving meal by providing free kitchen instruments and provides. You may create a present bundle containing all of the necessities wanted to make the proper dinner. This prize is nice for a web-based recipe contest that house cooks can use to share their favourite dishes. Encourage extra participation by making the competition a recipe swap.
TIP: To maintain prices down, make your kitchen device giveaway particular to a single kind of dish corresponding to “favourite sides,” “finest stuffing,” or “good pies.”
8. Adorning giveaway
Give your prospects the possibility to nail their Thanksgiving tablescape by providing free décor. You may create a bundle that features candles, centerpieces, silverware, and the rest they should elevate their house for the vacation.
This prize additionally pairs properly with a photograph contest. You may encourage members to showcase their finest design expertise or change it up and award the prize to the individual with the worst tablescape. Make it enjoyable to encourage participation!
The right way to promote your contest
When you’ve selected a Thanksgiving giveaway, put it up for sale to get individuals to take part. Ensure the principles are clearly communicated in each promotion marketing campaign.
To get essentially the most out of your Thanksgiving giveaway, use these promotion methods to spice up engagement:
- Create a touchdown web page in your web site for the competition so individuals can learn via all the main points, corresponding to contest size, guidelines for entry, and different phrases and circumstances that influence participation — corresponding to age limits or location.
- Promote your contest via on-line advertising and marketing channels together with your e-mail listing, social media accounts, and web site.
- Supply an incentive to those that share the promotion, like further entries for posting on their social media.
- Seize new customers with optimized social media posts that showcase the prize and generate pleasure for getting into.
- Embrace key phrases and phrases like “giveaway” or “Thanksgiving giveaway” to spice up your search engine efficiency.
- Put up blogs and movies about your contest and contemplate operating promoted posts on social media to focus on a wider viewers.
Working your Thanksgiving giveaway
A rigorously deliberate and considerate giveaway can enhance your vacation visitors and assist you to seize a better proportion of vacation gross sales. Preserve constructing your buyer relationships this vacation season by providing a prize that resonates along with your purchasers, making the competition enjoyable, and selling it in quite a lot of locations.
TIP: Add entry varieties to your web site to seize e-mail addresses and generate new leads with each entry. As soon as your contest has ended, you may ship promotional emails and different content material to those new prospects.
