All year long, there are lots of alternatives to advertise your on-line retailer– from new product launches, restocks of your greatest sellers, and gross sales occasions centered across the holidays, anniversaries, and extra. Electronic mail advertising is a good way to succeed in your audiences with related, personalised content material that may assist enhance your gross sales , whereas additionally selling your model. Should you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising automation technique, by letting you sync product choices out of your on-line retailer and utilizing that info to create focused campaigns, and automations that drive new product launches, cross-sell, and upsell alternatives yr spherical.
What’s Product Catalog?
The brand new product catalog function helps you to join your on-line retailer and pull deeper product knowledge into ActiveCampaign like stock, dimension, model, and shade on prime of present fields. You may then use this info to energy pre-built automations, construct superior segmentations, and design stunning, personalised e-mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to boost your e-mail advertising
Utilizing superior segmentation inside the e-mail designer, you’ll be able to construct focused emails based mostly in your viewers’s pursuits, profile, location, and shopping behaviors and populate merchandise that they’re more than likely to purchase. You may usher in related product info by varied filters, product sorting capabilities, or manually choose the merchandise that you just need to spotlight in a focused e-mail marketing campaign for distinctive buyer segments. You may filter and type your product content material based mostly on:
- Stock
- Bestsellers
- Finest Score
- Common Score
- Value
- New arrivals
- Lately added
- Sale
You even have the flexibleness to customise your e-mail campaigns with completely different merchandise, photographs, or affords based mostly on the circumstances you set –including one other layer of personalization.
Use Product Catalog knowledge to automate workflows
With product catalog you’ll be able to set off a variety of automations based mostly in your on-line retailer knowledge. Right here’s just a few examples of e-mail campaigns that you may automate:
- Remind clients of merchandise they left behind of their buying cart
- Ship a new arrivals spherical up based mostly on visits to your web site’s new arrivals web page
- Suggest merchandise based mostly on pursuits and previous purchases to drive repeat enterprise
- Cross-sell completely different services to drive consciousness and up your gross sales potential
- Promote a sale or low cost code to encourage model loyalty
- Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra.
There’s no higher time to check out a product catalog than through the busy vacation season! Contemplate reaching out to your clients with related and personalised product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And keep in mind, whether or not you’re prepping for an enormous vacation or simply planning your subsequent large marketing campaign, ActiveCampaign’s ecommerce instruments aid you take advantage of each e-mail ship!
