Supercharge your ecommerce electronic mail technique to develop your on-line retailer

All year long, there are lots of alternatives to advertise your on-line retailer–from new product launches, restocking bestsellers, and vacation or anniversary gross sales occasions and extra. E mail advertising and marketing is an efficient solution to attain your audiences with related, customized content material that may assist enhance your gross sales, whereas additionally selling your model. In case you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique. Sync your on-line retailer’s product choices to create focused campaigns and automations that capitalize new product launches, cross-sell, and upsell alternatives 12 months spherical. 

What’s Product Catalog?

With the brand new product catalog function, you may seamlessly hyperlink your on-line retailer to import complete product particulars into ActiveCampaign, encompassing stock, measurement, model, and colour, along with the present fields. This information empowers you to gas pre-configured automations, assemble subtle buyer segments, and create visually interesting, customized electronic mail campaigns which might be finely tuned to boost conversions and encourage repeat purchases.

Maximize cross-selling and upselling potential via customized product options

Make the most of superior segmentation inside the electronic mail designer, you may craft focused emails primarily based in your viewers’s pursuits, profile, location, and shopping behaviors and populate merchandise that they’re most probably to purchase. Incorporate related product info via numerous filters, product sorting capabilities, or manually choose the merchandise that you simply need to spotlight in a focused electronic mail marketing campaign for distinctive buyer segments. You possibly can filter and type your product content material primarily based on: 

• Stock
• Bestsellers
• Greatest Ranking
• Common Ranking
• Value
• New arrivals
• Not too long ago added
• Sale

Expanded product segmentation for exact viewers focusing on and the supply of customized product options that resonate together with your viewers’s preferences. 

Goal buyer with the next circumstances derived out of your product information: 

• Product tag in final order/ any order
• Product on sale in final order/ any order
• Product ranking in final order/ any order
• Product vendor in final order/ any order
• Product situation in final order/ any order

Product segmentation empowers you to customise your advertising and marketing campaigns in keeping with every buyer’s preferences, leading to extra related product options and elevated engagement. As you tailor your provides to what resonates together with your prospects, you usually see increased conversion charges and elevated gross sales.

Use Product Catalog information to automate workflows

With product catalog you may set off various automations primarily based in your on-line retailer information. Right here’s a couple of examples of electronic mail campaigns that you can automate:

• Remind prospects of merchandise they left behind of their purchasing cart
• Ship a new arrivals spherical up primarily based on visits to your web site’s new arrivals web page
• Advocate merchandise primarily based on pursuits and previous purchases to drive repeat enterprise
• Cross-sell completely different services and products to drive consciousness and up your gross sales potential
• Promote a sale or low cost code to encourage model loyalty 
• Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra. 

Amplify gross sales and buyer engagement by offering customized reward suggestions that align together with your viewers’s preferences. Furthermore, make use of our order standing to provoke well timed follow-ups as your prospects’ standing adjustments. This may assist in conserving them engaged and well-informed, thereby creating an unforgettable purchasing expertise that drives conversions and fosters lasting buyer relationships.

Think about reaching out to your prospects with related and customized product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And bear in mind, whether or not you’re prepping for an enormous vacation or simply planning your subsequent massive marketing campaign, ActiveCampaign’s ecommerce instruments assist you to benefit from each electronic mail ship! Study extra about learn how to use the product catalog in electronic mail campaigns or join a free trial in the present day!