The marketing campaign, conceptualized and created by IdeateLabs, options two quirky digital movies that seize the enjoyment of procuring on the change pageant.
Mumbai, June 20, 2023: IdeateLabs, one among India’s largest digital-first advertising and marketing options suppliers, has conceptualized and created a digital marketing campaign for the ‘Unbranded to Branded’ Change Pageant for Style Manufacturing unit, a division of Reliance Retail. The marketing campaign encourages prospects to change their outdated garments and footwear for a price of as much as Rs. 400 and get an extra low cost of as much as 50% on new, branded garments.
The marketing campaign is led by two digital movies that playfully use “ex” to disclose the change supply in numerous eventualities. The marketing campaign concept stays true to the DNA of Style Manufacturing unit, of bringing branded vogue to all on the most reasonably priced charges.
Hyperlinks: https://www.youtube.com/watch?v=FMcK4xxYNI8 | https://www.youtube.com/watch?v=QzShtgUcX2I
Unbranded to Branded pageant began initially of this month and ends on June 25, 2023, and is promoted by a wide range of digital channels, together with social media. The target market for the marketing campaign contains younger vogue fans, sustainability advocates, budget-conscious consumers, vogue innovators, and early adopters.
“We’re excited to associate with Style Manufacturing unit on this enjoyable marketing campaign,” mentioned Raman R.S. Minhas, CCO, IdeateLabs. “The U2B marketing campaign is a superb property that powers Style Manufacturing unit to succeed in a large viewers and drive gross sales. We wanted that stability of participating content material and supply push, which occurred when the staff stumble on the artistic machine of “ex”. We imagine the marketing campaign will resonate with the viewers and additional set up Style Manufacturing unit as India’s main worth vogue retailer.”
To be taught extra concerning the U2B marketing campaign, observe the model on social media.
About IdeateLabs (www.ideatelabs.in): IdeateLabs is one among India’s largest unbiased digital-first advertising and marketing options suppliers. It’s a fired-up group of artistic, tech, and advertising and marketing professionals. Whereas its clientele exceeds 75 well-known Indian and Worldwide names, its portfolio spans throughout different enterprise verticals. The company is constructing an intersection of Know-how and Model Experiences, utilizing AI, Machine Studying, Shopper Expertise Design, and Digital Transformation as key pillars. The company makes a speciality of taking model challenges and turning them into alternatives that ship tangible and beneficial outcomes. IdeateLabs has its headquarters in Mumbai and places of work in Delhi, Bengaluru, Dubai, and London.
For additional data, please contact: [email protected]
Monica Patel, Sr. Supervisor – PR & Advertising and marketing, IdeateLabs | [email protected] | +91 7666790331 / 8169945524
