Step proper into the world of fascinating storytelling with a particular visitor, Ericka Saurit. Together with her spectacular 20-year profession in inside design and advertising and marketing, she’s the visionary behind Saurit Inventive, an organization that’s revolutionizing manufacturers within the dwelling trade.
Get able to uncover the key behind compelling model tales as Ericka introduces her distinctive 3E storytelling framework – Extraordinary, Emotional, and Experiential. These highly effective components will ignite an genuine connection along with your viewers like by no means earlier than.
Ericka encourages model builders to leverage their particular person experiences and stand out within the trade. She’ll reveal how digital storytelling takes heart stage, empowering you to make use of web sites, social media, and e-mail advertising and marketing as highly effective platforms for engagement and leaving an enduring impression.
We discuss:
- [0:00] Intro
- [02:34] From inside designer to model storyteller
- [04:21] The 3E storytelling framework
- [8:44] 1-page model audit
- [11:28] Embracing your extraordinary model
- [14:09] Digital storytelling
- [15:46] Widespread model storytelling pitfalls
- [19:41] Connecting via feelings
- [28:04] The place to search out Ericka
Join with Ericka right here:
Join with Kaye right here:
