You understand it isn’t sufficient to only hold a working tally of what number of media hits you get and use that as an indication of success. However you additionally aren’t positive the way to current precise, nuanced knowledge that signifies actual success (or room for enchancment) in a means your management will perceive.
Katie Delahaye Paine, founder and CEO of Paine Publishing, has a greater means. She introduced her scorecard at PR Day by day’s Media & Measurement Convention, and it’s value taking on your personal measurement functions.
The cardboard is self-explanatory: Slightly than merely measuring whether or not or not you bought ink, measure it based mostly on how constructive it’s towards your general objectives. The extra constructive, the extra factors. Likewise, subtract factors for issues which may hurt your model.
This concept serves as a stable basis for infinite customization. You might add fields for various subjects, together with:
- How related an outlet is to your viewers
- Total reader/viewership
- Whether or not your management is quoted
- Whether or not there are hyperlinks to your social media or web site
- Comply with-up metrics, together with new purchases after publication, new followers or web site visits
The listing goes on. No matter metrics matter to you — constructive and destructive — will be added to this framework to construct a very personalized scorecard that’s straightforward for these up the ladder to know at a look.
What would you add to your scorecard?
