Starz is bolstering its home group with a brand new chief advertising officer.
Prime line
On Thursday, Starz introduced a number of govt promotions and hires, together with Jimmy Hilburn becoming a member of as CMO. Hilburn will report back to Alison Hoffman, president of home networks.
Between the traces
As well as, Susan Ievoli joins Starz as svp of publicity, occasions and awards, reporting to Hilburn. The corporate additionally promoted Robin Chacko to evp, DTC, reporting to Hoffman.
“We’re thrilled to welcome Jimmy and Susan to the Starz group and elevate Robin’s oversight in a key space of the enterprise,” Hoffman mentioned. “These best-in-class executives are inventive disruptors who’re as strategic and analytical as they’re progressive. They’ll additional amplify the corporate’s momentum as we proceed to develop our subscriber base and develop premium campaigns in help of our strong slate.”
As CMO, Hilburn will oversee all groups throughout advertising, media, publicity and inventive.
Earlier than becoming a member of the corporate, Hilburn was director of selling at Netflix, engaged on high-profile launches reminiscent of Bridgerton, Ozark, Narcos and Home of Playing cards. The exec additionally helped set up the corporate’s signature comedy model, Netflix is a Joke.
Backside line
It’s been an attention-grabbing yr for Starz, with Lionsgate beforehand asserting it was planning to spin off the corporate earlier than backtracking on that assertion in favor of spinning out its studio enterprise as a substitute.
When speaking with Adweek on the Convergent TV Summit West in October, Hoffman couldn’t converse to the state of affairs with Lionsgate however defined the place Starz suits in within the general business, particularly with the fixed disruption and ongoing consolidation of a number of retailers.
“We’re targeted on premium. We’re targeted on SVOD. We’re targeted on sustaining our enterprise technique amidst all this disruption and persevering with to be that complimentary layer to numerous the broad-based gamers,” Hoffman mentioned. “We all know there’s a worthwhile enterprise there. We run profitably, and we’re excited in regards to the future. We’re excited to maintain increasing on what we’re doing.”
