The Starbucks vacation hysteria is in full swing after the corporate’s seasonal crimson cups and particular menu have been rolled out earlier this month.
Now, the espresso big is promoting a restricted version 40-ounce Stanley Quencher ($49.95) in shiny crimson that may solely be purchased in shops.
Stanleys have a cult-like following on social media, and a few TikTokers have documented their journeys to a number of Starbucks areas to get their palms on the coveted treasures, with some waking up as early as 4:30 a.m.
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“I managed to get 4 which is precisely what I wanted for all my buddies,” one TIkToker stated. “I ended up spending just a little over $200 However I simply could not resist guys, so it is simply so cool.”
@clean_and_bougie #starbucksholidaycup #starbucksdrinks #starbucksholiday #starbucksnewrelease #starbucksusrelease #starbuckscollector #cupcollection ♬ unique sound – Clear and Bougie
@melissa_mariche I awakened late too I did not assume I used to be going to get them ? #starbucks #starbucksstanley #starbucksholidayrelease #starbucksholidaycup #vlog ♬ Beautiful – Taylor Swift
@shop_til_you_rope_drop Full run via of the Starbucks Vacation 2023 Assortment!!! INCLUDING THE STANLEY X STARBUCKS vacation cup. You realize she was coming dwelling with me ?????? #stanleycup #stanleyxstarbucks #starbucksholiday2023 #starbucksholidaycups #starbucks ♬ unique sound – Store ’til You Rope Drop
@julietatheflorist #TikTokHolidays IT’S CHRISTMAS TIME BABY☃️ #winter #christmas #redstanley #stanleycup #starbucks #foryou #foryoupage #fyp #trending ♬ All I need for Christmas in You EZ Band – EZ Band
Whereas the cup initially rolled out to shops on November 2, it is now being resold for as much as $800 on websites like Poshmark and eBay.
@davidbloomx Who need’s one among these? #starbucks #stanleycup #relatable #humorous #parati ♬ sonido unique – ALEX_MUSIC
“I drove 40 minutes to get me and my pal one (she’s an evening nurse), fortunately I bought 2 however they solely had two I felt so unhealthy,” one particular person stated.
“Overpaying for a dumb crimson cup,” one other stated bluntly.
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Starbucks didn’t instantly reply to Entrepreneur‘s request for remark however instructed Insider that because the merchandise is limited-supply, some shops could have already got offered out of inventory.
“Some shops shall be restocked all through the season,” a spokesperson for the espresso chain instructed the outlet.
Starbucks was up over 8.3% as of Tuesday afternoon.
