In 2022, the Specific Writers staff received up shut and private with what it means to be agile and adaptable. For many of the yr, management has labored tirelessly behind the scenes to create and implement processes that may enable us to serve shoppers and our staff members higher.
For the yr forward, we intend to maintain clear and concise strains of communication open between our staff and our shoppers. This may give us the area wanted to try towards excellence in each new product and venture you see from us in 2023.
We thought it might be nice to share a number of the issues we’ve been engaged on or discovered fascinating throughout 2022. The Specific Writers yr in evaluate will take you thru a few of our accomplishments and provide you with a transparent image of the place we’re headed.
2022 Developments and Sizzling Subjects
Content material advertising by no means slows down, and 2022 was no exception. From algorithm modifications to centering your viewers, listed below are some laborious hitters from the final yr.
AI in Content material Advertising and marketing
The dialog about utilizing AI in advertising shouldn’t be new. However this yr, and into 2023, we’ve seen the dialog shift away from simply having AI write content material for you.
One huge development in recent times is AI’s capability that will help you monitor what pursuits readers. That’s an enormous plus for entrepreneurs who use predictive analytics to generate content material concepts. The truth is that utilizing AI to enhance your content material advertising efforts is usually a useful gizmo so as to add to your belt.
One other current leap is OpenAI’s ChatGPT. In November, it turned a viral sensation and consists of an enormous again catalog of information. Many reward the achievement, although there are nonetheless limits to the expertise that make it clear that expertise can’t attain the identical areas as people.
Whereas these developments are necessary to control, Specific Writers firmly believes that people write one of the best content material. We nonetheless vet and rent with a hands-on course of that prioritizes experience and expertise in area of interest industries.
Google Useful Content material Replace
In August, Google rolled out a brand new replace to their algorithm meant to categorize helpful content material that gives options for actual folks. Since then, the useful content material replace has been absolutely rolled out and acts to suppress content material that isn’t written with actual folks in thoughts.
We expect it is a step in the precise course for content material that prioritizes authority and trustworthiness. If your enterprise hasn’t absolutely applied a course of for creating useful content material, you’ll wish to prioritize that heading into 2023.
Within the meantime, there are some things you are able to do to start out strategically updating your content material:
- Hunt down the content material you’ve produced that doesn’t carry out properly and begin updating it.
- Test your competitors and comparable key phrases to seek out what your content material is lacking or what items you haven’t written in any respect.
- Do key phrase analysis to seek out one of the best methods to optimize for search engine optimization and pair that with human writers who’ve the trade expertise your content material wants.
- Use your information of a topic to reply any questions your viewers might have about your content material to construct trustworthiness.
So long as you’re prepared to make modifications to create high-quality content material, there’s no must panic about these current updates.
E-mail Advertising and marketing in 2022 and Past
One topic that us over the previous yr has been e mail advertising.
For 2022, 37% of companies upped their e mail advertising budgets. We noticed that in motion as shoppers began ordering this service extra usually. From weblog replace emails to common nurturing campaigns, we helped our shoppers with quite a lot of email-centered campaigns.
Moreover, we noticed progress in e mail advertising as we switched how we ship and automate emails. This included a rise in our open charges this yr.
The launch of our Write Wrap-Up e-newsletter and different updates in our e mail writing and sending course of meant we have been extra adaptable with our e mail advertising. We’re enthusiastic about what which means for connecting with our viewers over the following yr.
We’ve seen that personalizing and segmenting emails is extraordinarily necessary to engagement charges, so in 2023, we consider it should proceed to be necessary to personalize your e mail sends.
To extend e mail personalization, you may:
- Cater your messaging to particular segments of your viewers.
- Exhibit your services based mostly in your shopper’s trade and desires.
- Arrange automated emails that ship when a website person converts a selected means.
- Ship private follow-up messages to individuals who request details about your merchandise.
Based mostly on current conduct, we don’t see this pattern stopping quickly. So hold an eye fixed out for much more e mail advertising tendencies to emerge over the approaching yr.
Writing & Order Statistics
Whereas the second half of the yr confronted some uncertainty, we now have remained devoted to our shoppers’ content material. We wrote over 500,000 phrases in November alone!
Consumer Retention Milestones
2022 was an enormous yr for us in shopper retention. We stay dedicated to your content material, and that exhibits.
We’re grateful that our shoppers belief us to create high quality content material with out compromise. That’s why we discover and vet writers who deliver trade experience to the desk every single day.
None of what we do can be attainable with out the assist of our rockstar shoppers, and we’re thrilled that you just’re alongside for the trip as we develop collectively.
How We Made Adjustments to Our Content material Technique This 12 months
For many of 2022, we’ve been updating our methodology, branding information, and goal audiences to replicate the enterprise objectives of Specific Writers’ subsequent period.
We all know that companies want high quality content material and may’t all the time ideate and create content material themselves. That’s why we’ll proceed to supply end-to-end content material creation companies to manufacturers on the lookout for a long-term partnership.
Updating Our Social Media Technique
Considered one of our largest endeavors this yr was making a cohesive social media optimization technique centered round instructional content material (and some content material advertising memes for good measure).
Our first goal was rising our attain on LinkedIn, and, within the first month, we noticed a 64% improve in impressions and engagement over the earlier month. Then, between July and August, one other 49% improve.
You’ll see the rise we’ve seen in engagement between December of 2021 versus now within the screenshot beneath.
Understanding that our viewers desires to study extra about content material advertising whereas getting a number of laughs has been instrumental as we proceed to adapt our technique. We’re appreciative should you’ve joined us from social media this yr.
Natural Visitors
Specific Writers has been round for over a decade, so our area authority is fairly cemented. However to extend visibility and welcome new shoppers, we wanted to buckle down on our content material objectives.
We now have all the time had actually nice content material, however we additionally had a number of items not optimized for creating conversations with shoppers who wanted a content material writing companion. We wanted to pivot, and pivot we did.
For instance, between November 2021 and November 2022, we noticed a ten% improve in site visitors to the location. Furthermore, we grew an viewers extra within the options we provide round content material creation.
A few of this got here from our shift in key phrase concentrating on. We now have some stellar blogs on the location in regards to the historical past of language and the way to change into a stronger author (which is able to keep on the location), however we knew we might assist extra of us perceive content material advertising matters. We additionally needed to assist decision-makers grasp the way to create content material and why it’s important to advertising immediately.
This meant shifting the objectives for our content material and implementing sustainable methodologies for content material creation and focus. Content material advertising stays a long-term sport, so we knew that altering ways wouldn’t yield outcomes in a single day.
However finally, we began seeing informational and academic key phrases shifting up the rankings. Focus key phrases like “e mail advertising content material” and “direct response copywriting” garnered common site visitors, whereas phrases like “john deere tractor” or “humorous phrases” dropped off.
A few of these have been hilarious to seek out on lists of key phrases we ranked for, however they didn’t assist us deliver you higher content material. Let’s have a look at a direct comparability.
This screenshot exhibits you what site visitors appeared like for us between November 1st, 2021, and December twenty second, 2021.
Examine that with this yr, and also you’ll discover a considerably decrease bounce charge, larger time on web page, and double the pages per session.
This exhibits our persistence and dedication to high quality content material has paid off with higher high quality site visitors to the location.
Milestones
This yr has been a labor of affection behind the scenes for our staff. We’re excited to share these huge milestones with our shoppers.
Specific Writers College
This venture is one which we’re tremendous thrilled about. It’s all due to the laborious work of our Content material Supervisor Korilynn that this venture is rolling out in beta.
Our staff wanted up to date and extra cohesive coaching supplies, so we put our heads collectively, and Specific Writers College was the answer.
Now, the staff may have common entry to coaching supplies which are standardized and up to date usually. All the pieces is housed in a single place, so we cut back the variety of paperwork or handbooks to kind via.
Plus, our writers and editors will have the ability to take extra programs to develop their abilities and study every thing they should learn about varied content material varieties. This manner, we hold our requirements excessive and provide our shoppers even higher content material, all whereas offering progress alternatives and long-term partnerships with the writers we rent.
Web site Updates
For a lot of the yr, our advertising staff labored laborious to enhance website UX and content material to make it simpler for our shoppers and newcomers to seek out every thing they want. That is an ongoing venture (extra on that later), and we’re thrilled with the progress we’ve made to date.
Usability
You possible observed that our Content material Store received a facelift earlier this yr. We streamlined our content material choices, made it simpler to seek out add-ons, and up to date our product descriptions to make them simpler to grasp.
Sources & Website Content material
Moreover, we’ve up to date and revamped our instructional sources and downloadables for our viewers. You’ll discover up to date content material and new search performance that makes it simpler to seek out something you want.
Past that, we’ve additionally hung out smoothing our website navigation, updating our contact type, and usually making it simpler for folk to contact us. As an organization, we worth face-to-face communication and consider private conversations are one of the best ways to make sure long-term content material partnerships.
What’s Forward for Specific Writers in 2023 (and Past)?
We’ve labored tirelessly behind the scenes to replace the location, increase our staff members, and simplify content material supply for the previous yr. Within the coming months, we’ll be rolling out extra seen modifications that we consider will make the shopper expertise even higher!
Website Overhaul
You’ll have seen our website design and graphics change a bit throughout 2022, however in 2023, we now have some huge modifications deliberate for the feel and appear of the location. Our objective is to streamline and optimize whereas making it easy to get nice content material.
Up to date Model of Our System
In 2023, we’re rolling out an up to date system. The brand new system will enable extra flexibility to make modifications on our finish whereas making it simpler to seek out your orders, account funds, and to talk with the staff.
New Packages & Managed Companies
Maybe the most important upfront change will come from up to date packages and managed companies. You requested it, and we ship!
We now have constructed out packages based mostly on the content material wants we hear most – look ahead to up to date month-to-month and quarterly weblog packages coming to our website quickly.
Plus, our up to date tiers of managed companies will present you entry to precisely the correct amount of help from our staff that you just want.
We’ll present quotes based mostly in your content material and finances wants, full with companion pricing based mostly on month-to-month spend and account deposit bonuses.
Specific Writers will construct a writing and modifying staff that works in unison to deliver you top-notch content material finished proper the primary time. After that, we handle that staff via the complete content material creation and supply course of.
Ring within the New 12 months with Content material Creation Companies
We’re extremely grateful should you’ve been with us this previous yr. None of what we do can be attainable with out your belief in us. 2022 was a yr of progress, and we look ahead to extra in 2023.
You’ll be able to all the time depend on our staff to create highly effective content material for you. Our professional writers are able to sort out new challenges and thrilling initiatives to assist construct your model in 2023.
Need to see how one can get began with Specific Writers? Chat with our staff immediately!
