Social Media Supervisor Job Description: Ideas for 2022

The concept social media is “one thing the intern can do” is about as outdated as saying the web is all cat movies.

And but, you don’t need to scroll too far by #MarketingTwitter earlier than you discover social media managers venting about feeling overworked and undervalued.

Even Burger King had one thing to say about it.

It’s no query that social media is essential for companies at present. In truth, 89% of enterprise executives or leaders assume social media is important to success.

In the event you’re studying this, you’re seemingly in that 89%. And you already know you want a professional particular person behind the scenes and screens of your channels.

Discovering an amazing candidate begins with a powerful job description. Observe these 8 ideas for writing a transparent, efficient social media supervisor job description, then obtain our social media supervisor job description templates to place what you study into observe.

The ability of robust social media supervisor job descriptions

When customers observe a model on social, 91% go on to go to that model’s web site or app, and 90% purchase from them, based on the Sprout Social Index™. Discovering a stellar particular person to carry your model’s voice to life on customer-facing channels is essential. Listed below are advantages of getting a powerful social media supervisor job description.

Connects you to certified individuals

You want somebody able to constructing neighborhood and managing escalation when it issues most. Within the subsequent two years, 88% of entrepreneurs anticipate to rent one other workforce member. However discovering the best particular person for the function might be troublesome. In truth, social media groups cite discovering skilled expertise as their primary problem this 12 months.

Considerate, clear and intentional job descriptions might help entice certified expertise looking for open roles by proving that you simply perceive the function, talk clearly and extra.

Encourages a various candidate pool

From phrase option to structure, implicit bias can sneak into job descriptions in some ways. Conscious writing can enhance inclusive language and reduce the likelihood that you simply’re discouraging marginalized teams from making use of.

Lets you prioritize what you need out of this function

Writing job descriptions offers you an opportunity to arrange your expectations for the function too. What defines success? What initiatives would you like this particular person to personal? How do they slot in among the many bigger workforce, and what would you like them to do? All of those questions must be clearly answered in your job description.

Reveals candidates that you simply worth their work

Too typically, social media professionals really feel overworked and underpaid, and burnout is rampant within the business.

A job description that units clear expectations and highlights influence reveals candidates that you simply worth their work, perceive the job and wish to set them up for fulfillment.

Several types of social media jobs + the talents wanted

Too typically, “social media supervisor” is used because the title for each social media function. However social media careers and paths have advanced. There are a lot of several types of social media jobs—from specialists, to managers and past.

The necessities of various titles and roles will probably be completely different for each business. However to keep away from falling into the entice of a job description that doesn’t match the title, listed here are a couple of several types of social media jobs and the small print behind them:

Kinds of social media jobs:

Social media specialist or coordinator

Social media coordinator roles are quickly gaining popularity, with the third most year-over-year development of all advertising titles, based on the Sprout Social Index™. That is the proper function for somebody dipping their toes into social media advertising. A specialist or coordinator might be liable for executing the extra day-to-day duties, like proudly owning a content material calendar, writing and publishing posts, neighborhood administration and helping with reporting.

Shortlist of abilities required:

• Written and verbal communication abilities
• Creativity
• Curiosity (do they keep on high of tendencies?)
• Primary cell video modifying abilities
• Technical familiarity with completely different platforms

Social media supervisor

Social media managers sometimes have a couple of extra years of expertise. At a bigger group, they could want the talents to handle a workforce. However as a workforce of 1, they should stability the talents of a specialist with higher-level, analytical decision-making. Managers could carry out audits, set targets and methods, conduct information evaluation and reporting, lay down greatest practices, forge cross-departmental relationships and extra.

Shortlist of abilities required (along with the talents beforehand listed):

• Social media copywriting
• Ideally, expertise with social media administration instruments like Sprout Social
• Organizational abilities (for managing a content material calendar, asset administration and so on.)
• Expertise with social media buyer care
• Knowledge evaluation
• For bigger groups, expertise managing at the least one social media skilled or intern
• The flexibility to develop content material methods
• Expertise managing budgets
• Information of promoting on numerous platforms

Group supervisor

Whereas all of those roles ought to have some neighborhood administration expertise, this function places the “social” in social media and focuses on fostering digital relationships.

From creating conversations in Fb Teams, to main hashtag chats on Twitter and extra, a neighborhood supervisor posts underneath their very own alias, not the model’s, to attach with the viewers, get individuals speaking and develop your neighborhood.

Shortlist of abilities required:

• Time administration
• Creativity
• Glorious written and verbal communication abilities
• The flexibility to develop community-building methods
• Expertise participating on completely different social media platforms

TikTok specialist

One of many latest titles, this function consists of comparable duties as different positions on this listing, however with a laser-focus on TikTok.

Shortlist of abilities required:

• Intensive information of TikTok
• Expertise creating TikTok content material
• Potential to establish stand-out tendencies
• Information of neighborhood engagement instruments on TikTok

Influencer entrepreneurs

In the case of working with creators and influencers, 36% of entrepreneurs say missing inside sources to handle these partnerships is their important problem. Devoted influencer entrepreneurs have a foot in PR and in social. They’re liable for managing a program finances, discovering and securing influencers, fostering the relationships with them and extra.

Shortlist of abilities required:

• Expertise setting or managing budgets
• Potential to handle influencer partnerships
• Glorious written and verbal communication abilities
• Venture administration abilities
• Potential gross sales expertise
• Built-in advertising information
• Knowledge evaluation

Social media content material creator

Whereas all social media professionals create content material, not all of them are content material creators. An in-house content material creator focuses solely on creating visible parts, like short-form movies, infographics, text-based posts, content material that jumps on tendencies and extra. They could even function the digital face of the enterprise.

Shortlist of abilities required:

• Lots of the identical abilities as a specialist, coordinator and TikTok specialist
• Intensive information of making participating video for numerous social channels
• Cellular video modifying abilities

Social media guide

The place in-house social media professionals sometimes submit for one firm, social media consultants handle a number of shoppers. They’ll specialise in a particular business or many. This extra strategic function consists of creating and assessing social media methods, launching campaigns and extra.

Shortlist of abilities required:

• Lots of the identical abilities as a social media supervisor
• Glorious undertaking and time administration
• Potential to speak clearly with stakeholders
• Expertise conducting audits
• Knowledge evaluation
• Strategic pondering

Paid media specialist

Social media advertising typically includes two halves: natural and paid social methods. Paid social content material requires a distinct strategy. A paid media specialist will be capable to carry devoted information to the desk, reminiscent of platform-specific promoting necessities and working A/B assessments.

Shortlist of abilities required:

• Intensive information of making and managing paid social media content material
• A/B testing
• Setting and managing budgets
• Glorious organizational abilities
• Knowledge evaluation

Social media director

As social media turns into extra integral to companies and advertising, the ladder of roles has stretched as properly. A social media director job description can be centered on extra strategic duties. And a director will typically handle and mentor a workforce of social media managers, specialists and past.

Shortlist of abilities required:

• All abilities talked about within the social media supervisor function
• Set methods from asset administration to response greatest practices
• Lead content material planning
• Handle social media disaster communications and methods
• Develop and run start-to-finish campaigns
• Digital advertising information
• Run take a look at and study alternatives
• Talk cross-departmentally

Ideas for writing a social media supervisor job description

1. Have a transparent understanding of the function

A social media supervisor does much more than merely “posting on Instagram.” Behind each submit there’s strategic work, like information evaluation, modifying and neighborhood administration.

Not understanding the function may end up in job postings which might be too imprecise, or comprise so many duties that your function could result in excessive burnout ranges and turnover charge.

Familiarize your self with what abilities social media managers ought to have.

Equally, know what expertise stage you’re in search of and if it traces up with a manager-level function.

In search of somebody with one to 2 years of expertise? You is likely to be in search of a specialist, coordinator or intern.

Three to 5 years of expertise? You’re in supervisor or strategist territory.
Seven to eight? You is likely to be in search of a senior-level place, or a supervisor you may assist develop.

Professional tip: The duties and abilities wanted for this function can fluctuate relying on workforce and firm measurement, business and extra. Discuss to social media managers in your business to construct an concept of what this function will appear like, and have your advertising workforce do an inside evaluate of the job description.

2. Have life like expectations for one particular person

It’s true that social media managers put on many hats directly.

However that doesn’t imply they need to be handled as a hat rack.

“Social media” is typically used as a catch-all time period for a number of roles in a single.

One of the widespread complaints you’ll hear from social media professionals is being overworked underneath leaders who don’t perceive how demanding the job is. This will result in over-packing a job description and burnt out employees.

“The most important factor that makes me scratch my head is how a social media supervisor is meant to come back in and develop a method for a model throughout social media, handle a workforce and nonetheless be liable for the each day administration of every social channel,” says Anthony Yepez, Assistant Director of Social Media at Orange Principle. “To me, that’s two separate roles!”

In the event you’re hiring a solo social media supervisor, write down all the pieces you need this particular person to do. Then, take a look at that listing. “In the event you’re realizing it’s an excessive amount of work for one particular person, are you able to rent multiple particular person?” says Rachael Samuels, Senior Social Media Supervisor at Sprout.

3. Create an outline that focuses on worth, influence and development

Most job descriptions, no matter business, typically characteristic these three parts:

• Firm overview
• Duties/Duties
• {Qualifications}/Abilities

To nail every part:

Be particular

Among the most looked-at components of a job description are the day-to-day particulars. A brand new rent might get overwhelmed if the job is extra demanding than the posting made it out to be.

See the place you may embrace particulars and, as Samuels places it, “Don’t disguise expectations in buzzwords.”

For instance, for those who say, “You’ll run our worker advocacy program” with out mentioning that this system has 8,000 individuals, you’re not clearly speaking the depth of the undertaking.

To stipulate extra particular duties, ask your self:

• What do I need them to perform with our social channels?
• In the event that they’re managing a workforce, how many individuals are they overseeing?
• Will they be creating graphics and pictures, or requesting them from others?
• In the event you say “open to working nights and weekends,” does this embrace help? Is that this inside enterprise hours?
• What groups will they work intently with?
• Are there rising social media channels, like TikTok, we would like them to develop?
• Will this particular person monitor all questions and feedback on social?

Concentrate on influence and worth, not simply duties

“One widespread mistake I see in social media job descriptions is a listing of duties vs. the worth of the function,” says Samuels.

Social media managers typically really feel undervalued. Present you’re completely different by illustrating the worth this particular person will carry and the influence they’ll make.

This healthcare enterprise talked about that their new rent will develop their younger social channels.

Language like “your influence” or “The place we want your assist” like Allbirds has on this social media supervisor description lays this out explicitly.

Right here at Sprout, our job descriptions embrace a timeline of how the brand new rent will develop and the influence they’ll make by their first 12 months, clearly illustrating expectations, what success seems like and duties.

Keep away from fluffy titles

Social Media Ninja. Content material Guru. Group Wizard.

The social media world is stuffed with fluffy titles that may downplay the work your new rent will do. Being referred to as a “wizard” removes the exhausting work that will probably be required from the dialog, changing it as an alternative with “magic.”

4. Embrace development alternatives

If you wish to entice nice expertise, you must also attempt to hold nice expertise.
Contemplating that 41% of employees really feel like they don’t have a transparent path for development, providing growth sources is a good place to begin.

This social media job description from Grammarly prioritizes how they plan to develop their new workforce members, firm tradition and advantages.

Whereas asking your self how this particular person might help your channels develop, don’t overlook to additionally ask: How can I assist this particular person develop?

5. Establish the sources it’s important to help the function

Being a social media workforce of 1 might be overwhelming. How will you present help?

In the event you say, “should be out there to work nights and weekends,” are you able to establish different workforce members who might help break up the work?

If you would like your new rent to construct out Reels and TikTok content material, are you able to present a finances for visible manufacturing?

Are you able to expedite content material publishing and reporting with a social media administration instrument?

A instrument like Sprout makes publishing posts and discovering optimum posting instances simple, and even aids content material discovery with an RSS feed.

Begin your free Sprout trial

Consider methods you may present help to this new rent and description what these sources appear like in your job description. It will require cross-team collaboration inside advertising and past, so lay the groundwork for this help earlier than you submit your open function.

6. Embrace the intense parts of the job, in addition to the enjoyable

When a model goes viral for the incorrect causes or will get slammed with on-line hate, it’s the social media supervisor who’ll be on digital disaster management responsibility.

Treading by unfavourable feedback and trolls might be harmful territory. You need somebody who can navigate turbulent remark sections, proactively establish unfavourable posts your model is tagged in and know when and the way to reply…and when to not.

Focusing solely on the inventive and enjoyable parts of the function in your job description can set you and your new rent up for failure in the event that they’re not ready or certified to deal with disaster communication.

7. Present your dedication to variety, fairness and inclusion (DEI)

Knowledge reveals that 42% of all employees would reject a job supply if the corporate was not numerous or didn’t have targets for bettering variety.

If DEI is a core worth in your firm, make that dedication clear in your job descriptions.

In the event you speak the speak, be clear about the way you’re strolling the stroll and the actions you’re taking to be extra inclusive. At Sprout, we embrace a report highlighting our DEI efforts to this point.

Don’t let perfection scare you away. You don’t need to be excellent to point out that you’re actively evolving.

8. Break your bias

Implicit bias in your wording can inadvertently deter numerous candidates. Listed below are a couple of areas to be aware of whilst you write.

Contemplate capping your {qualifications}

Ladies typically really feel they should meet 100% of {qualifications} to behave on a job description, whereas males sometimes apply after assembly 60%. And requiring a four-year diploma can restrict the quantity of numerous candidates or candidates from non-traditional profession paths.

To keep away from discouraging candidates who really feel they should meet each bulleted requirement, begin with the core abilities of the job, reminiscent of:

• Writing abilities
• Social media expertise
• Customer support and disaster communication abilities
• Understanding of analytics
• Organizational abilities

Past these, take into consideration presenting extra ability units as “most well-liked” or as these you may assist develop and develop.

Keep away from gendered or age-limiting language

One examine reveals that ladies have been much less more likely to really feel like they belonged in a job place with masculine-coded phrases—assume ninja, aggressive, aggressive.

One other examine argues that corporations promote social media jobs with traits sometimes related to ladies—e.g., versatile, emotional administration and sociable—which has contributed to social media roles turning into more and more feminized and strengthened a gender hole within the tech world.

Be aware of your phrase selection—evaluate your writing to establish in case your language might deter sure age teams. And use the Gender Decoder instrument to seek out gender biased phrases in your job description.

Write a social media supervisor job description and discover somebody superb

First impressions matter.

Your job description is among the first possibilities it’s important to impress candidates as a lot as you hope they impress you.

The following pointers will equip you to create a job description that reveals your candidate who you’re, what to anticipate and how one can assist them develop.

Time to get writing. Obtain our social media supervisor job description templates and use these tricks to discover superb candidates, and to assist them discover you.