West Coast king, Snoop Dogg, has introduced a style of Cali to the UK with the launch of his Cali by Snoop wine model in partnership with Treasury.
The partnership is intent on introducing “non-traditional” wine drinkers to the class, which Treasury says is “underpinned by the wines’ approachability and suitability for consumption events aligned with a west coast way of life”.
Cali by Snoop wines can be characterised by placing labels that includes Snoop Dogg’s profile, with 5 collectable corks that every characteristic a novel picture of the rapper.
“I didn’t develop up a wine drinker”, says Snoop Dogg. “Wine was international to me in my neighbourhood, however I adore it now and the neighborhood, so I wished to create a wine that minimize away all of the noise, and regarded and tasted like one thing individuals who don’t often drink wine would wish to strive. I used to be concerned within the tasting course of and simply knew from the primary sip, everybody was gonna adore it. I’m excited to be bringing Cali by Snoop to the UK and share this expertise with my followers.”
The model’s first wine is known as Cali Purple which is described as a full and dense wine, with sturdy black & blue fruit notes, complemented by brilliant pink barely candied fruit, and toasted oak. Taglined; Cali Purple. Defiant by nature, daring in character and all the time uncompromising.
The bottles characteristic innovative augmented actuality (AR) know-how, with customers capable of ‘Ask the Doggfather’ through a QR code which sees Snoop reply your questions.
Ben Blake, Head of Advertising and marketing EMEA at Treasury Wine Estates, says: “It’s such an honour to associate with music icon Snoop Dogg, and produce a wine of such high quality to the UK. Cali by Snoop is a model that honours Snoop’s story, one which tells of overcoming adversity, beating the chances, and taking his place as a frontrunner in modern popular culture. Snoop embodies the timeless values of perseverance and redemption. Little question, Cali Purple, the primary wine to launch within the portfolio can be successful with followers of Snoop Dogg and we’re excited to see how this model grows over the approaching years.”
