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The details on Snapple bottle caps are getting an AI-powered glow-up.
In a current press launch (partially written by AI) the beverage firm debuted the Snapple fAIct Generator, a web-based software that enables customers to find and share enjoyable details on the click on of a button.
The rollout of the software coincides with the twentieth anniversary of Snapple Actual Information®, and now the model is inviting prospects to create their very own details by visiting the web site or scanning the QR code on a bottle of Snapple. The AI-generated details shall be saved and fact-checked by Snapple, and a few of them could also be featured on bottle caps in 2024.
Interactive advertising and marketing has been part of Snapple’s advertising and marketing technique for many years. Within the 90s the model ran a string of profitable commercials that includes Snapple worker Wendy Kaufman, who grew to become often known as the Snapple Woman, studying fan mail from prospects.
Over the previous 20 years, the Snapple workforce has shared 1,677 details, although the accuracy of among the details has been broadly debated. Snapple joins Mint Cell as an early adopter of overtly utilizing generative AI in its advertising and marketing.
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