In the event you’re looking for a technique that may broaden your model’s attain, spark lively engagement, and enrich your user-generated content material (UGC), a hashtag contest is perhaps the device you’ve been in search of.
UGC is an often-underestimated goldmine on the planet of digital advertising and marketing. It refers to any type of content material — textual content, movies, pictures, critiques, and many others., created by individuals reasonably than manufacturers. UGC brings quite a few advantages to the advertising and marketing desk, offering an genuine, relatable, and numerous perspective of your model from the customers themselves.
One key benefit of UGC is that it encourages lively engagement. As an alternative of passively absorbing ads, customers turn out to be members within the model’s narrative. This not solely creates a extra interactive expertise however it may additionally foster a stronger connection between your model and your prospects.
Performing as a robust supply of social proof, 79 p.c of shoppers say their buying choices are extremely influenced by user-generated content material. As compared, solely 8 p.c of individuals say that superstar or social media influencer content material extremely impacts their buying choices—making UGC 9.8x extra influential than social influencers.
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Making a hashtag contest is a wonderful technique to harness the ability of UGC. By encouraging your viewers to put up content material associated to your model below a particular hashtag, you possibly can shortly generate a considerable quantity of genuine content material. ShortStack takes this a step additional by providing options that may automate and streamline the competition course of, from preliminary creation to winner choice.
ShortStack
ShortStack is a digital advertising and marketing platform that assists companies in creating contests, touchdown pages, quizzes, and different interactive content material that may drive engagement, collect person knowledge, and foster a deeper relationship between manufacturers and their audiences. With the power to simply combine with fashionable social media networks, ShortStack empowers manufacturers to achieve and interact with their viewers the place they’re already lively.
How To Create A Hashtag Contest In ShortStack
ShortStack‘s intuitive interface and wealthy function set make establishing and operating your hashtag contest straightforward. It means that you can create a devoted touchdown web page on your contest, the place you possibly can set up guidelines, show person submissions, and spotlight winners.
- Outline a Aim: Clearly outline your intention together with your hashtag contest. This might be to construct model consciousness or generate content material for future advertising and marketing campaigns.
- Create a Hashtag: Create a singular, catchy hashtag that’s straightforward to recollect and might set your contest entries aside. Ensure that it’s particular sufficient to not pull in unrelated posts.
- Set up Contest Guidelines: Create guidelines or phrases and circumstances on your contest. That is important to forestall dishonest and shield your enterprise. In the event you’re not snug writing these your self, think about using a template.
- Show Your Guidelines on a Touchdown Web page: As soon as your guidelines are prepared, show them on a touchdown web page and hyperlink that web page out of your contest promotions. This ensures that members know the rules and what to anticipate.
- View Entries: Arrange a system to view your contest entries. Instagram and Twitter enable for hashtag searches, however software program like ShortStack could make this course of simpler by making a feed that pulls in entries.
- Select a Winner: ShortStack supplies a easy and honest system for selecting winners. You specify what number of winners you need and let the software program do the remainder.
- Show the Entries: Improve your contest’s publicity by displaying entries in a gallery, both on a touchdown web page or embedded in your web site. This may enhance your model’s visibility and permit for added contest components like voting or sharing.
- Accumulate Subscribers: Contemplate together with an entry kind to gather electronic mail subscribers, additional growing your model attain and potential buyer base.
ShortStack’s moderation options will let you management the person content material related together with your model. This ensures that your hashtag contest stays on-brand and inside your established pointers. ShortStack additionally means that you can monitor the success of your contest in real-time, making certain you’ve all the information you might want to assess and optimize your technique.
Case Examine: Cruise Traces Worldwide Affiliation
In a outstanding case research, Cruise Traces Worldwide Affiliation demonstrated the immense potential of hashtag contests. The world’s largest cruise business commerce group used this digital advertising and marketing technique to advertise its Plan a Cruise Month initiative to a brand new viewers, bringing in a staggering 106,000 entries. The marketing campaign aimed to encourage a wide selection of cruise experiences to a brand new viewers, encompassing journey seekers, solo vacationers, households, and foodies. To convey their imaginative and prescient to life, CLIA partnered with ShortStack, leveraging their experience to create a devoted touchdown web page (microsite), which served because the central hub for the competition.
The hashtag contest concerned members posting selfies on Instagram or Twitter utilizing the hashtags #CruiseSmile, or filling out a kind on the microsite. This multi-pronged strategy to entries and the competition’s ease of entry led to an awesome success, far surpassing their goal entry depend. The competition efficiently promoted the cruise line’s numerous choices and facilitated significant engagement, reinforcing the utility of hashtag contests in attaining enterprise objectives.
