U.S. Mint releases new quarter design
About-face! Earlier this yr, america Mint began issuing quarters with a right-facing portrait of George Washington. The change is legit. For nearly 90 years, the quarter featured a left-facing portrait by John Flanagan. (His design was first minted in 1932 to commemorate the two hundredth anniversary of George Washington’s delivery.) The change is a part of the American Ladies Quarters Program, which celebrates distinguished American girls like Maya Angelou, Dr. Sally Journey and Wilma Mankiller.
Previously, left-facing logos had been the norm. That’s as a result of, as Quick Firm says, logos had been primarily based on centuries-old traditions of heraldry. Lately, right-facing logos are outstanding. (Which is why the Philadelphia Eagles’ brand stands out from the opposite 31 NFL logos.)
From the U.S. Mint: “Starting in 2022, and persevering with by means of 2025, the U.S. Mint will difficulty as much as 5 new reverse designs annually. The obverse of every coin will preserve a likeness of George Washington, however is completely different from the design used throughout the earlier quarter program.”
Why it issues: Goal audiences affiliate logos with a product, service, model, or group. Companies stand out once they have a great brand, however generally a full-on rebrand isn’t mandatory. Strive mirroring the design to see what it seems like. In the end, you need your viewers to have optimistic associations together with your brand. It’s all about how they see it.
MEASURED THOUGHTS
A examine by communication platform Loom discovered that tech performance — audio/video high quality, software program that doesn’t work appropriately, connection points — isn’t the one factor zapping employees’ productiveness. In line with the examine, workplace employees spend a median of 1 hour and 42 minutes per week merely scheduling and rescheduling cellphone calls.
From the examine: “No matter the place individuals work, the reliance on outdated tech along with adjusting to new instruments is sapping focus time. Regardless of the inflow of recent options, staff report they proceed to spend a lot of their time in conferences and are pissed off with conventional comms instruments — channels like e-mail, cellphone calls, video conferencing and extra.”
The examine additionally explores the unwanted side effects of “Slack-Splaining” and the stress that comes from miscommunication. Learn extra right here.
Entrepreneurs prioritize user-generated content material over influencers
Because of TikTok’s algorithms, which favor content material varieties over creators, there’s been a change in how entrepreneurs method their campaigns. As an alternative of hiring big-name influencers, entrepreneurs are working with newbie creators an increasing number of.
As Jeannie Assimos, head of content material for Method.com, informed Quick Firm:
On TikTok, we just lately joined their influencer program, and the direct response adverts created by influencers didn’t work properly. Unscripted, off-the-cuff content material we created blew the direct-response-style content material away in all of our metrics. Testimonials [also] at all times do properly and proceed to carry out in easy static adverts with actual individuals.
With the demand for extra transparency and authenticity, it may be simpler for a shopper to belief UGC, since they know there’s not a money-backed marketing campaign behind it.
Why it issues: Since user-generated content material (UGC) isn’t mandated by a model, it feels actual. For companies with restricted advertising budgets, UGC can present an reasonably priced possibility for lead era and new-customer conversion.
