Love is upon us! Valentine’s day is simply across the nook, and a few try their palms at Valentine’s Day seasonality. Is it value it? How do you reap the benefits of the day of affection? Let’s discover out!
About Valentine’s Day seasonality
Valentine’s Day will not be as massive a seasonal occasion as Christmas or Halloween for instance. Nonetheless, it’s nonetheless a chance to seasonalize your asset and reap the benefits of the flirty and playful temper customers is likely to be in.
Furthermore, it’s an occasion that can draw some folks to their app folders, primarily for restaurant reserving or food-related apps.
Valentine’s Day could not look like a lot, however the days main as much as it will possibly generally enhance visitors to some apps or video games (whether or not or not it’s to purchase a present, discover a date or distract your self with a cellular recreation).
This occasion could also be a chance to be artistic along with your property and unfold some love. It’s additionally an excellent event to face out from the gang and entice consideration with vivid seasonal creatives.
As we are able to see within the graph above, Valentine’s Day will enhance the seek for particular key phrases. The identify of the occasion, clearly but in addition related key phrases like love for instance. This is a chance to leverage this improve of consideration on these particular key phrases.
Extra so, seasonality is not only about boosting conversion, it additionally reveals customers that your app is updated (and repeatedly up to date), and may attraction again outdated customers by underlining new content material. To not overlook, app shops usually have thematic collections and it will possibly convey your app to the entrance of the stage.
As for Valentine’s day visible identification is straightforward and simple: a variety of crimson, pink, and hearts. It’s all about love. All in all, seasonality is all the time value it, it brings a conversion enhance of as much as 20%. Don’t miss the chance.
A seasonal occasion centered on icons
Most apps or video games that do seasonalization for Valentine’s day go for less than a seasonalized icon. The icon is the simplest artistic asset to seasonalize, it’s fairly small so that you don’t have area for lots of particulars, and also you simply want so as to add one of many occasion’s most important colour (pink or crimson for Valentine’s Day) and at the least one key image (hearts is the simplest one right here).
For Valentine’s Day this 12 months, most individuals went for only a seasonalized icon (generally paired with an in-app occasion).
Heads Up! reveals us a simple option to seasonalize, the emblem is similar to their common emblem, they only switched the brilliant blue behind the title for a seasonal burgundy with a coronary heart sample. It’s straight to the purpose, simply comprehensible and really environment friendly.
Merge Mayor arrange one of many recreation’s characters with a heart-shaped Valentine’s present, a full pink outfit to recall the occasion’s colour coding, and some hearts on the aspect as properly. The character is clearly proven as playful, winking on the person with a vivid smile as a result of Valentine’s Day is all about love and happiness.
Barbie Dreamhouse took the artistic asset made for the Valentines-themed in-app occasion and cropped it into an icon. The pink colour code matches properly with Barbie’s core identification, and the added coronary heart particulars are what make it a Valentine’s particular.
There are a variety of methods to seasonalize your icon, whether or not a extra discreet choice like Forest Island who added a pink background and a few small hearts or go the entire method like Health club Mania who guess on a Cupid-like character holding a coronary heart. Acquire Em All! simply modified the circle form of its common icon into hearts and switched up the colours for a really efficient Valentines’ icon!
An awesome strategy is the selection made by Addams Household to have completely different Valentine’s Day icons for every platform. They’ve clearly relied on their inside information about their customers on each platforms to evaluate which icon would work finest in each circumstances.
The App Retailer model is way pinker than the Play Retailer one, the monstrous cupids are a pleasant addition, that additionally tailors the artistic to the sport’s visible identification. Making use of the sport’s style and aesthetic to the occasion in a humorous and unique method. The Play Retailer model is darker, there’s no pink besides on the seasonal title (Love, candies & monsters), and appears extra centered on cooking, with the hand character being dressed as a chef and the whip it’s holding dripping in chocolate batter. Nonetheless, the background is crammed with darkish hearts as properly in a extra discrete present of seasonality.
If you wish to have a seamless itemizing web page however not essentially seasonalize all of your property, you solely must seasonalize your first screenshots. In case your screenshots are in panorama, it might truly be sufficient to seasonalize solely your first screenshot like Venture Makeover did.
In the event you’re simply taken with app icons, SplitMetrics has a number of trending Valentine’s Day app icons proper right here.
Seasonality’s finest device: in-app occasions
Certainly one of this 12 months’s massive successes by way of seasonality was undoubtedly in-app occasions (or Promotional Content material as they’re known as on the Play Retailer). In-app occasions are an effective way to drive consideration, not solely have they got devoted spots on each the App Retailer and the Play Retailer, they’re additionally an effective way to entice customers.
Each as a device to struggle towards churn and to amass new prospects, in-app occasions present that your app is lively, that issues are taking place, and connecting them to actual life (by means of digital celebration of actual occasions like Valentine’s Day) is a positive option to enhance each visibility and conversions.
The important thing to a profitable seasonalized in-app occasion (IAE) is to adapt it to your recreation or app’s type. Frost & Flame reworked Cupid to match their recreation’s aesthetics and its characters. Even the center balloons are a extra practical design. The truth that they included Valentine’s within the subtitle is nice for key phrase rating and ASO, boosting visibility on seasonal searches.
As a result of IAE’s visible property will solely be used for these occasions, there are extra artistic prospects. In contrast to app screenshots or preview movies the place the objective is to showcase your app or recreation and entice a bigger viewers, in-app occasions are centered on one particular facet of your product, often a one-time occasion/replace. Which suggests you will have extra freedom to decide on what you need to present.
You may even add a cute canine like Venture Makeover as a result of Valentine’s Day is all about romance, love, and adorableness. There’s additionally extra space to showcase {couples} (along with your app or recreation’s characters) or Valentines’ items. Make your customers your Valentine this 12 months!
Cell video games usually are not the one ones having some enjoyable with in-app occasions this Valentine’s Day. There are lots of methods to discover a connection between the occasion and your app. Whether or not it’s with particular promo codes, goodies, some property, or options debut.
The benefit of Valentine’s Day as a seasonal occasion is that the principle subject is love. Most instances, it’s simple to discover a reference to love, and it’s nice to be related to such a constructive emotion.
In the event you’re not feeling impressed, you can all the time flip the occasion on its head and goal the only individuals who will keep behind, and go for a extra humorous strategy! It’s time to make your customers really feel the love!
Ideas for Valentine’s Day seasonalized property
- Valentine’s Day colours are crimson and pink
- The important thing ingredient is hearts, there are a variety of humorous and unique methods to include them in your property
- Another parts so as to add: roses, {couples}, champagne
- Begin making ready upfront. You have to to supply new creatives and it takes time.
- If doable, seasonalize the primary screenshots as properly, it will possibly go an extended option to persuade folks to obtain and can assist your app itemizing web page really feel extra seamless
- Seasonality is not only about creatives, some key phrases and seasonal additions to your app’s description might assist enhance your app for these seasonal searches
- Don’t cease at your product web page, reap the benefits of different ASO instruments like in-app occasions and LiveOps or make a seasonal UA marketing campaign
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so forth.).
