Adore it or hate it, TikTok has undeniably taken the world by storm.
With its reputation rising exponentially with audiences of all ages and demographics, it’s essential that companies and types maximize their attain on the short-form video app. One solution to make that occur is by having a constant TikTok posting schedule.
TikTok presents a free scheduling characteristic, however it’s restricted to desktop use solely. That’s the place Sprout Social steps in, providing an answer for scheduling TikTok posts on each desktop and cellular.
Beneath we clarify every thing it is advisable to find out about scheduling TikTok posts—whether or not it’s with TikTok’s video scheduler characteristic on desktop or with Sprout Social. We’ll additionally assessment how Sprout’s cellular scheduler will make scheduling and publishing much more handy.
Desk of contents:
Easy methods to schedule TikTok posts with TikTok’s Video Scheduler (desktop solely)
A lot to the enjoyment of social media managers, TikTok launched their Video Scheduler again in spring of 2021 for Creator and Enterprise accounts. This characteristic makes it attainable to schedule content material from quarter-hour to a most of 10 days prematurely.
Right here’s how one can schedule TikTok content material natively:
Step 1: Log into TikTok on an internet browser
The scheduler is just accessible on desktop, so have your laptop useful. Login and click on the +Add button within the high proper nook.
Professional tip: Make sure you do your analysis on TikTok advertising greatest practices earlier than you begin exploring the scheduler. Understanding the basics of creating a advertising technique for the app will set you up for TikTok scheduling success.
Step 2: Add and prep your publish
Within the add video window, you are able to do every thing you usually do earlier than publishing. Add captions, TikTok hashtags, mentions, select a canopy picture, run a copyright test and choose your settings.
Step 3: Schedule TikTok posts
As soon as a video is scheduled, you possibly can’t make edits. So take time to do an intensive typo and settings test earlier than hitting schedule. If you’re prepared, click on the toggle subsequent to Schedule Video so it turns inexperienced. Two bins will seem the place you possibly can set your publishing date and time. The time zone defaults to your laptop’s, so double-check your settings.
Step 4: Do a fast double test
Errors occur. Reduce out Murphy’s legislation and ensure your content material is scheduled on the proper time. Discover scheduled posts within the Drafts part of your Profile.
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When you click on Schedule, sit again and loosen up—your TikTok posting schedule has formally been created.
You’ll get a push notification when your publish goes dwell, so long as you’ve enabled notifications.
Easy methods to schedule TikTok posts utilizing Sprout Social (on cellular)
Solely having desktop publishing natively isn’t nice for individuals who favor utilizing cellular units or have to schedule posts whereas on the go. However with Sprout Social, you possibly can schedule TikTok movies immediately out of your cellular gadget.
This flexibility means you possibly can plan and keep content material in your TikTok schedule from wherever, making certain you by no means miss alternatives to have interaction along with your viewers. The power to create and schedule TikTok movies from the identical gadget can also be a simple solution to streamline your advertising workflow.
Beneath we break down the steps on arrange a TikTok Schedule on a cellular gadget utilizing Sprout.
Step 1: Log into Sprout in your net browser and begin composing your publish
Start by logging into Sprout Social in your favourite net browser in your desktop.
Faucet the blue notepad and pencil icon within the high proper to compose your publish. You can too choose Publishing on the left aspect bar and click on on the day you wish to publish.
Professional tip: Schedule your posts inside the weekly or month-to-month calendar to get a birds-eye view of scheduled posts throughout your platforms and accounts. Seeing the calendar from this attitude will stop inconsistent scheduling or by chance publishing overlapping posts.
Step 2: Select the TikTok account you wish to schedule a publish on
You could be juggling a number of TikTok accounts should you work in social media advertising. Sprout makes it straightforward to supervise a number of accounts from a single location.
If you navigate to the New Submit window, you’ll discover a dropdown menu within the compose field. From right here, merely click on on the account you want to publish on.
Step 3: Designate particular workforce members to be your Cellular Publishers within the Sprout Social cellular app
Cellular Publishers are assigned to publish content material to Instagram and TikTok utilizing Sprout’s cellular app. Sprout’s cellular publishing options create a workflow of scheduling your posts within the cellular app. Then, the assigned Cellular Writer(s) will publish the content material to your Instagram or TikTok account based mostly on the time/day you specify.
Bear in mind, your workforce might want to choose who’s going to publish on cellular earlier than you schedule a publish.
There are a couple of actions to take if you wish to seem within the Cellular Writer listing within the compose window:
- Obtain the Sprout Social app on a cellular gadget
- Allow push notifications for the app
- Allow the publishing reminders possibility within the notification preferences display of the app
Upon getting a cellular consumer arrange and able to go, you possibly can create your publish by importing a video to Sprout through desktop. Then, you possibly can add the ultimate touches to your publish corresponding to:
- Writing an attractive description or caption–it’s non-obligatory to incorporate mentions and hashtags
- Selecting whether or not to open engagement with followers by permitting feedback, duets or stitches
- Designating the Cellular Writer in your publish
- Choosing a day and time for scheduling the publish
When you’ve achieved all of the above, you possibly can click on ship or schedule.
Step 4: Open Sprout in your cellular gadget to finalize your publish
The following step is within the fingers of the designated Cellular Writer in your scheduled publish. However that’s not fairly the tip of it. The Cellular Writer will end the cellular publishing course of.
First, you’ll faucet on the publishing notification from Sprout that can seem on the scheduled time.
Then, you’ll have the ability to assessment the publish content material one final time. If no adjustments should be made, faucet Proceed to TikTok to maneuver ahead with publishing.
You’ll then see an inventory of publishing reminders to assessment. If all appears to be like good, merely faucet Okay, I’m able to publish.
For iOS customers, your uploaded video will obtain to your gadget and your caption shall be saved to your clipboard. After that, the TikTok app will open.
Step 5: Use TikTok to publish your scheduled publish
You’re virtually there. The cellular publishing course of shall be accomplished inside the TikTok app.
In the event you use an Android gadget, your video will mechanically load when TikTok opens.
In the event you’re an iOS consumer, you’ll have to choose the video from the digital camera roll. You’ll even have the choice to shine up the video by including any results and choices earlier than tapping Subsequent. After that, you’ll paste the ready caption out of your clipboard.
At this level, take a ultimate assessment for any typos or errors. Are you pleased with how your publish seems? In that case, faucet Submit to publish your video. You’re all achieved.
Step 6: Evaluation your scheduled content material on the go
Social media advertising strikes quick, so it’s straightforward to schedule posts on the incorrect time of day or on a totally totally different platform than you supposed.
By having the Sprout app in your cellular gadget, you possibly can test and make sure that your scheduled posts and lately printed posts are excellent whereas on the go.
From misspelled phrases to overlapping postings, Sprout allows you to catch the little issues earlier than–or shortly after–they’re dwell.
Sprout additionally makes it attainable so as to add edits on the fly. That is particularly useful since TikTok’s Video Scheduler doesn’t permit adjustments to the video, captions or scheduled time as soon as a publish has been scheduled for publishing. So be sure you benefit from that characteristic to create extra time and house in your schedule for extra necessary duties in your workday.
Curious to see how scheduling TikTok posts on cellular will degree up your social media advertising technique? Join a 30-day free trial of Sprout’s TikTok administration instruments to attempt it your self.
Easy methods to schedule TikTok posts utilizing Sprout Social (on desktop)
TikTok’s scheduler is nice for a fast set-it-and-forget-it publish. However chances are high, TikTok is one among many channels you’re managing.
Utilizing a devoted social media publishing device like Sprout Social empowers you to see and schedule all your posts in a single unified place.
TikTok was one among our most-requested options. And we’ve made it straightforward to schedule posts, with no restrict to how quickly or how far sooner or later you possibly can publish your content material.
Observe these straightforward step-by-step directions to create your TikTok schedule utilizing Sprout’s desktop possibility.
Step 1: Log into Sprout in your net browser and create your publish
Begin by logging into Sprout Social in your favourite net browser in your desktop.
To create a publish, faucet the blue notepad and pencil icon within the high proper. Or, click on Publishing on the left and click on on the day you wish to publish.
Professional tip: In keeping with The Sprout Social Index™, the vast majority of content material customers assume posting 1-2 instances a day is the candy spot for manufacturers.
To keep away from over-posting or double-posting, schedule within the weekly or month-to-month calendar view. This offers you a high-level take a look at your upcoming posts throughout platforms to keep away from over-scheduling in a given day or time interval.
Step 2: Choose the fitting TikTok account
Companies, social media managers and creators alike could also be balancing a number of TikTok accounts.
With Sprout, you possibly can handle a number of handles in a single place.
When you’re within the New Submit window, choose the dropdown within the compose field and select the account you wish to publish on.
If you wish to repurpose your short-form video on platforms past TikTok, choose your Twitter handles, Fb Pages and extra in that very same dropdown.
Step 3: Add your video content material and prep your publish
Time for the enjoyable half. Add the video you wish to use. Then, within the compose window, polish and prep your publish by:
- Creating an attractive caption
- Together with any mentions and hashtags you wish to use—these turn out to be interactive as soon as your video is printed
- Selecting how your viewers can have interaction along with your video—will you permit feedback? Duets? Stitches?
On this step, it’s also possible to use Sprout’s distinctive options to maintain your social campaigns and workforce processes organized.
For instance, set a Message Approval Workflow to streamline workforce collaboration and communication.
Is your publish half of a bigger content material marketing campaign? Choose a marketing campaign to maintain every thing organized.
And internally tagging your content material makes it straightforward to categorize posts based mostly on enterprise targets, publish themes and extra.
Mixed, these options assist hold your TikTok advertising campaigns and cross-platform advertising campaigns seen—for you and your workforce.
Step 4: Select the most effective time to publish
Scheduling TikTok posts by means of Sprout allows you to publish at your most popular time. Figuring out the most effective time to publish issues, however it may possibly additionally really feel like a thriller.
The greatest posting instances on TikTok so that you can have interaction with customers can differ relying in your audience. Nevertheless, beneath is a visualization which reveals the most effective engagement instances based mostly on knowledge averages collected worldwide.
Step 5: Schedule TikTok posts, or save them for later
When you and your workforce are feeling good about your publish, you could have a couple of choices so far as schedule:
- Reserve it, or schedule it, as a draft: Nonetheless have pending critiques? Need to hold it as a backup publish or calendar placeholder? Saving your content material as a draft is a good way to provide your self extra enhancing time.
- Auto-schedule with the queue: Able to publish however don’t have a time in thoughts? The Sprout Queue is a characteristic that allows you to decide on the most effective time to publish based mostly on viewers exercise inside a time window you set.
- Submit for approval: It at all times helps to have a second enhancing eye in your posts. If you set an Approval Workflow, the “schedule” button will change to a “submit” button, and you’ll submit your publish to the approver for his or her assessment.
- Publish instantly: Able to publish proper now? Choose this feature to ship your publish out into the world instantly.
Step 6: Double test your scheduled content material
It’s all too straightforward to assume you scheduled a publish for midday, solely to comprehend it was printed at midnight.
Whereas TikTok’s Video Scheduler doesn’t permit you to edit scheduled posts earlier than they go dwell, Sprout does. Take a while to do a fast typo and time test.
Scheduling prematurely offers you loads of enhancing room whereas additionally leaving extra time in your schedule to dedicate to enhancing your technique.
Suggestions for creating your TikTok schedule
You’re virtually prepared to start out scheduling. As you fill your content material calendar, it’s necessary to consider how your TikTok schedule matches into your bigger social technique. With 39% of entrepreneurs predicting the app shall be one of many platforms they use probably the most, refining your workforce and content material technique as you publish is vital if you wish to sustain.
Listed here are a couple of suggestions and greatest practices to bear in mind:
Preserve a shared, unified content material calendar
Managing a number of platforms and posts can lead to lots of shifting components and silos.
Preserve a content material calendar to see your scheduled posts throughout all your social platforms in a single, centralized place. This retains you organized, helps you monitor whether or not you’re over—or below—posting and creates an easy-to-share useful resource in your workforce.
Create a calendar of your personal, or use Sprout’s social media calendar as an all-in-one content material calendar and scheduler.
Observe your greatest posting instances
The TikTok algorithm is sort of totally different in comparison with most social media platforms, so you actually need to have a TikTok-specific posting technique in order for you your content material to be seen on the app.
In keeping with TikTok, recency is an element in figuring out which movies present up within the coveted For You Web page—top-of-the-line locations to get found and develop on the platform.
Whereas it’s necessary to publish each ceaselessly and constantly along with maintaining your TikTok video concepts contemporary, the secret’s to be on-line when your viewers is most energetic.
We already talked about that Sprout has knowledge to assist determine when it is best to schedule posts for max engagement alternatives.
You may take it a step additional and monitor your posting instances. Do any of your peak instances shock you? What posting instances and days are you able to experiment with?
You can too do that on TikTok. To determine when your TikTok viewers is most energetic within the app:
- Faucet the three-line icon on the high proper of your Profile view
- Faucet Enterprise Suite
- Faucet Analytics
- Faucet Followers on the high of the display
- Scroll right down to Follower exercise to determine what days of the week and instances your viewers is most energetic
Your greatest posting instances could be at odd, outside-of-working-hours time blocks—all of the extra motive to schedule your content material forward of time.
Set a easy approval course of for you and your workforce
Whether or not you’re a solo social media supervisor or a part of a workforce, having one other pair of eyes is at all times useful.
Defining a structured assessment course of in your TikTok content material—and all your content material—helps keep high quality management whereas limiting the quantity of cooks within the kitchen.
Sprout makes this straightforward by offering you with built-in, customizable Message Approval Workflows. Create and choose totally different workflows for particular posts or platforms to simply streamline your approval and collaboration course of.
Measure the success of your profile and posts
Measuring and monitoring your TikTok advertising technique, posts and posting instances is essential if you wish to flip artistic content material into significant enterprise insights—on TikTok, and past.
Usually take a look at TikTok analytics to see what you’re doing proper, and the place you want enchancment. Don’t be afraid to experiment and take a look at till you discover out what works for you.
With Sprout, analyze how your TikTok profile and content material is performing—by itself, and in comparison with your different social profiles. Use the Cross-Community Studies like Profile and Submit Efficiency to show the metrics that matter most into insights that may gasoline your technique and create a deeper connection along with your viewers.
To actually make knowledgeable choices and optimize your technique, it is advisable to analyze your TikTok efficiency over time—not simply over days or perhaps weeks. If you’re a creator starting to see lots of success with TikTok you might be ready to earn cash out of your account.
Whereas TikTok solely presents 60 days of knowledge, Sprout doesn’t restrict your TikTok knowledge after you’ve linked your platform. Which means you possibly can analyze your profile’s progress and success quarter over quarter, 12 months over 12 months.
Interact along with your viewers usually
As soon as your posts are dwell, bear in mind to usually have interaction along with your viewers in TikTok feedback.
In any case, it’s referred to as “social” media for a motive. Participating along with your viewers strengthens your reference to them, and reveals you’re listening.
Participating along with your viewers is essential throughout platforms. Streamline this course of by utilizing a device like Sprout’s Good Inbox to maintain up with feedback throughout TikTok, Twitter and extra—multi function place.
Lighten the load and schedule your TikTok posts now
Scheduling your TikTok content material forward of time ensures your content material and publishing is “at all times on,” whereas additionally permitting you to disconnect and log off.
You’re well-equipped to create your TikTok schedule—now all you want is to get began, and to breathe straightforward.
In the event you’re able to streamline your TikTok scheduling course of, and your social technique as an entire, you then’re prepared for Sprout Social.
Strive Sprout free for 30 days to see the way it can energy higher insights in your social technique and enterprise.
Steadily Requested TikTok Scheduling Questions
Are you able to schedule posts on TikTok?
Sure, you possibly can schedule TikTok posts immediately on the platform by importing movies on tiktok.com through net browser or by means of a third-party platform like Sprout Social–which permits customers to schedule TikToks on cellular units and desktop. This characteristic permits creators and enterprise accounts to plan their content material from simply quarter-hour as much as 10 days prematurely. Keep in mind that you just’ll want a Enterprise Account or Creator Account to entry desktop scheduling.
Are you able to schedule TikToks without cost?
Sure, you possibly can schedule TikToks without cost utilizing TikTok’s Video Scheduler. This characteristic is accessible on a desktop. Nevertheless, if you’re looking for cellular accessibility, social media administration instruments, like Sprout Social, present the pliability to schedule TikTok posts out of your cellular gadget.
Does scheduling TikToks have an effect on the publish’s video high quality?
No, scheduling TikTok posts doesn’t have an effect on the video high quality of your posts. Whether or not you publish instantly or schedule for later, TikTok maintains the unique high quality of your uploaded movies. This ensures that your content material is at all times introduced in the absolute best solution to your viewers.
Are you able to make adjustments to a scheduled TikTok publish?
As soon as a TikTok publish has been scheduled with TikTok’s Video Scheduler, it’s not attainable to edit the video, captions or scheduled time. The present methodology with TikTok’s Video Schedule is to delete the scheduled publish after which re-upload it after making your edits. Some social media administration instruments, like Sprout Social, present the flexibility for customers to make edits to their scheduled TikTok posts.
Can anybody schedule a publish on TikTok?
Sure, anybody can schedule TikToks utilizing TikTok’s Video Scheduler. Nevertheless, it’s necessary to notice that to entry this characteristic, you could first have a Enterprise Account or Creator Account. You may change your account sort in your TikTok account settings.
Does TikTok Video Scheduler work on cellular units?
No, the TikTok Video Scheduler characteristic is designed to be used on desktop units—cellular isn’t supported.