San Francisco’s had a rash of unhealthy press these days — from big-name retailers like Nordstrom and Complete Meals shuttering companies to the high-profile killing of Money App founder Bob Lee in early April.
Now, town is embarking on an “costly” advert marketing campaign to spice up tourism and surpass the variety of guests anticipated this 12 months, NBC Bay Space reported. The $6 million greenback marketing campaign contains the first-ever tv business for San Francisco, which was first launched on Tuesday.
“Welcome to essentially the most stunning metropolis on this planet, the place it is by no means the identical, however at all times San Francisco,” the video begins and goes on to showcase among the metropolis’s iconic landmarks and views, such because the Golden Gate Bridge and Union Sq..
Nevertheless, inside the first 22 hours of being launched, the advert already obtained harsh criticism on-line.
“SF is likely one of the most stunning cities on this planet, however this advert utterly misses its attraction,” one person commented on the video. Others famous that the cheery nature of the advert ignores a few of San Francisco’s core points, equivalent to open-air drug use and homelessness.
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“Now present me the homeless zombies and damaged automotive home windows,” one remark reads. “Lol how about do not spend [money] on a business and truly have your police arrest all these automotive thieves, clear up the homeless, arrest the fentanyl sellers,” one other person wrote.
On Tuesday, San Francisco Mayor London Breed proposed a $692 million finances to assist the homeless inhabitants within the metropolis, NBC Bay Space reported. The finances would go in direction of a whole lot of extra shelter beds, inexpensive housing slots, and sources for these susceptible to homelessness. The finances proposal is about to go forward to the Board of Supervisors in June.
