LinkedIn is a strong instrument to interact along with your friends and potential clients. Of all of the frequent LinkedIn errors this one can kill your credibility, fame, and make you appear tremendous needy and determined. Let’s change that.
we have now nothing however love for salespeople. Salespeople are our folks, we’re right here that can assist you. That’s why we do what we do and why we put out content material like this. We wish to assist and we would like you to one of the best salesperson you will be. Right now, let’s discuss LinkedIn and this frequent LinkedIn mistake.
We’ve all made this error or seen this error made – we see a possible shopper, prospect, even an acquaintance, hit the blue “Join” button after which as quickly as they settle for the connection request hit them with a gross sales message: “Hey! Thanks for connecting, I’d like to get 10-Quarter-hour of your time to speak about [product/service] and the way we will do that or that.” Cease it. 
LinkedIn is just not a chilly promoting platform. Utilizing it on this manner makes you appear like the trendy day telemarketer. You’re tanking any optimistic feelings or emotions your new connection had in direction of you or your group. Any likelihood of turning into of a trusted advisor or somebody that may be trusted to assist the shopper remedy their issues is flushed away nearly immediately. It makes you look determined, pesky, and sneaky.
We simply completed the vacation season. Give it some thought this fashion. Over the past month or so most, if not all, of us attended some form of perform the place we met somebody new. Think about if this new particular person you had met launched themselves and instantly opened the dialog with: “I work for a SaaS firm, we provide this product/service, for those who’re on this we have now a incredible deal happening proper now that provides folks the power to attain x, y, z. Do you’ve Quarter-hour to talk about how we might help you?”
I can nearly definitely assure you’d stroll away as quick as humanly doable pondering “what the fuck was that?” We don’t try this in these sort of settings. We don’t instantly begin promoting, pitching, or speaking about our merchandise. Why would we try this on LinkedIn?
Need Gross sales Ideas Straight to Your Inbox Each Sunday? Be a part of Our E-newsletter!
In the event you’re doing this, cease. Be sincere with your self, for those who’re connecting with folks on LinkedIn simply to ship them a pitch or a spammy type message knock it off. In the event you’re not doing that, good for you, preserve it that manner. This isn’t the way in which to promote on LinkedIn.
Look, chilly calling and chilly emailing, these are exhausting jobs. It’s tough to promote this fashion and LinkedIn has made this course of simpler. However that’s not what it’s for. Study to interact with the folks on LinkedIn. Construct relationships with folks. There are some nice Social Promoting specialists on LinkedIn. Go join with folks like Jamie Shanks and Jack Kosakowski, they’ll educate you the way to social promote the appropriate manner. They’ll educate you the way to leverage platforms like LinkedIn to construct join, interact and construct a relationship with folks so on the proper time you possibly can start to have a dialog about how you can assist.
Play the lengthy recreation. Don’t punch folks within the face out of the gate with that annoying gross sales message.
I block folks that try this and it’s solely getting worse. I’ve hundreds of connections I haven’t accepted however after I do and so they instantly hit me with “Hey, I wish to promote you x, y, z” – nope, gone, poof, blocked. You don’t want to do that on LinkedIn. For you personal sake, for you personal private model, for you group’s model, cease doing it
In the event you or your group wish to begin altering the gross sales tradition, getting much less gross sales objections and constructing your credibility, click on right here to schedule a name with our gross sales workforce.
