If Rock Content material, you might be most likely conscious that we’re an actual beast with regards to content material creation, no false modesty.
We’ve got blogs in English, Portuguese, and Spanish that surpass 8 million month-to-month classes.
And what’s the key behind that?
First, as entrepreneurs at Rock Content material, we’re lucky to be selling a top-notch content material advertising firm with distinctive instruments and assets.
That makes scaling high-quality content material and specializing in natural development rather a lot simpler.
So, on this weblog submit, I cannot talk about search engine optimization suggestions and strategies. I’ll present an in-depth clarification of our operations and the way we create content material at scale, mixing search engine optimization content material, model journalism, inner, and outsourced content material.
Our content material crew construction
We work with a lean construction that consists of principally two quick squads in our content material crew:
Every crew is liable for a distinct sort of content material.
The Media Squad
When looking for info on-line, you often have two choices:
- Seek for a key phrase and discover websites that finest reply your query
- Go on to a trusted, authoritative web site for solutions.
That is the place the Media Squad is available in.
Our focus on this crew is producing content material that isn’t solely good for search engines like google and yahoo, but additionally reinforces Rock Content material’s model authority and encourages our viewers to come back to us for the most recent sizzling subjects in advertising and content material.
This crew is liable for creating fashionable content material, thought management, opinion items, columns, model journalism, and some other sort of content material that isn’t essentially centered on search engine optimization. Nevertheless, these items of content material additionally generate natural visitors.
At present, we rely on three crew members: one audiovisual specialist and two editors/writers who work collectively to construct content material in English, Portuguese, and Spanish.
Despite the fact that we now have two nice writers on this crew, it’s inconceivable for them to deal with all of the content material quantity we construct. That’s why we consider thorough modifying and analysis, and entrust the writing to 2 teams of writers:
- Rockers: we discover our personal staff’ experience to create content material. Though writing content material is just not a part of their every day tasks, they really feel enticed to contribute to our weblog and achieve private {and professional} branding in return
I need to admit, though I work at a content material advertising firm, having a great quantity of content material constructed by staff is just not that simple.
That’s why we rely on the second group of writers for scaling content material manufacturing:
- WriterAccess expertise community: relying on our freelancers work is how we create a excessive quantity of content material with out shedding high quality.
You might suppose: how might freelancers write good model journalism, thought management or opinionated content material? Nicely, you’d be stunned on the energy of a well-crafted artistic transient.
That is the place the expertise of Rapha and Vanessa, our content material editors, is available in. It’s a lot better to benefit from their time to conduct thorough analysis on subjects, references and interviews to construct an impressive briefing as a substitute of constructing them a bottleneck within the content material manufacturing course of.
If you happen to mix their expertise with the creativity of 15,000+ phrase magicians at your disposal, you will get a number of nice content material with out having to sacrifice high quality.
Our freelancers at WriterAccess are an important alternative for any sort of content material .
They’ve huge expertise in numerous areas and might present the perfect options to your wants effectively.
Furthermore, they’ve the suitable mentality with regards to creating content material that corresponds together with your model’s voice, values and targets, so that you don’t have to fret about its high quality.
The search engine optimization Squad
If we use the WriterAccess expertise community for scaling the Media Squad content material manufacturing, for the search engine optimization crew that is completely a should!
As I mentioned earlier, we’re fortunate to work in advertising for a content material advertising firm.
Alternatively, we’re additionally up in opposition to proficient entrepreneurs in a extremely aggressive surroundings.
A key think about our search engine optimization technique is producing a excessive quantity of high quality content material and it might be inconceivable to ship what we’d like with out the efforts of our expertise community.
Our search engine optimization crew construction is much like the Media Squad: three savvy content material editors/search engine optimization specialists: Diana, Iasmine and Júlia and 15,000+ abilities from WriterAccess to assist us scale our content material manufacturing.
Our inner crew is liable for the technique, doing the key phrase analysis, figuring out optimization alternatives, and constructing our search engine optimization content material calendar (If you wish to study extra about search engine optimization examine this submit out!).
So, as soon as we now have the editorial calendar prepared, the primary job of the search engine optimization crew is to create briefs and ship them out to our freelancers by means of WriterAccess platform.
WriterAccess makes content material manufacturing simpler than ever. With useful briefing templates and tips, we will effortlessly be sure that our normal model tone of voice is met.
We are able to additionally create our purchaser personas and buyer journey map to make sure a constant content material creation expertise each time.
Plus, WriterAccess gives customized rulesets to comply with – simply one other means it assists us in holding issues organized.
The content material operation course of in apply
Okay, we defined the logic behind our course of, however how does it actually work?
I’ll element the method and supply some examples so that you can higher perceive.
The editorial calendar
Step one of our content material technique is of course defining what might be revealed subsequent month.
To start out, let me clarify the primary variations between my Squads. The Media Squad cope with information, development subjects and dynamic content material briefs each week, whereas the search engine optimization Squad focuses on planning a month-to-month editorial calendar for evergreen content material based mostly on key phrase analysis.
Even when the groups work in a different way within the course of, each of them use an editorial calendar to construction and set up what should be achieved! You possibly can obtain at no cost our Advertising and marketing Calendars 2023 Package, and set up your content material manufacturing too.
This is likely one of the most essential steps we take out of our platform. The remainder of the method is managed with a sturdy workflow on WriterAccess.
The Briefs
As I discussed earlier than, you’ll be stunned with the facility of a great transient, in order that’s an important a part of our course of.
To make it simpler for you, I’ll share right here 2 examples of briefs:
- A media content material transient and the article created from it: Why is Musk’s 9.2% Twitter Acquisition An Necessary Dialogue About Freedom Of Speech?
- An search engine optimization content material transient and the it’s article created from it: Bought Freelance Writing Abilities? Listed below are 11 Abilities You Have to Succeed as a Freelance Author
Regardless of the actual fact we now have nice search engine optimization writers contained in the Author Entry platform, nobody understands search engine optimization technique higher than our personal crew.
Our well-crafted briefs enable us to to align with freelancers and obtain from them writing items that meet our expectations
Content material manufacturing: making the expertise community a part of our crew
After the content material is prepared, we will request revisions or approve it and transfer ahead with the method.
The best factor about outsourcing content material manufacturing with WriterAccess is making the freelance abilities a part of our crew.
We don’t simply delegate the content material creation and transfer on, we actually care concerning the freelancers and make them really feel they’re our co-workers.
So, apart from offering good briefs, we additionally want to provide suggestions to our abilities.
WriterAccess permits us to provide as a lot suggestions as wanted to realize our anticipated outcomes.
We use Copyscape to examine each content material produced by WriterAccess in opposition to plagiarism.
Any duplicated content material discovered is highlighted along with its originalurl.
More often than not, Copyscape identifies our personal content material or a referenced supply content material, however because it’s not all the time the case, this software helps us to make sure that our content material is 100% unique
Content material can also be scanned for high quality utilizing WriterAccess Language Evaluation software which gives outcomes on content material readability utilizing 3 metrics: Flesch, Kincaid and Gunning Fog.
Each time we approve content material we have to fee the expertise in accordance with our expectations and we even have the choice to ship them a observe offering additional suggestions.
That is how WriterAccess ensures their abilities meet buyer expectations.
Because the platform permits us to ship a transparent artistic transient, ask/reply questions and request revisions, WriterAccess success fee per challenge is at present at a tremendous 99.97%.
After performing these high quality assurance actions, we will group our writers in groups, choose our favorites, and phase them by space or experience, which actually optimizes the method and improves the content material high quality over time.
Content material publishing
Now comes the best half. We use the WordPress integration to submit the content material instantly on our weblog.
You can even use different integration instruments relying in your advertising stack:
And… what about AI instruments?
Nicely… to be sincere, we’re not blind to the rising use of AI within the advertising world.
In actual fact, WriterAccess has led the cost with AI instruments to assist the content material creation course of.
For instance, our patent pending AI Powered Model Metrics Matcher helps prospects pinpoint writers who match their model’s tone and elegance.
Our Subject Finder software, now in Beta, makes use of AI to assist prospects with subject options based mostly on earlier orders.
At Rock Content material, we carefully monitor the developments, check AI-powered content material editors together with picture and video modifying software program.
In lots of circumstances, AI instruments are really serving to creators to boost their artistic work.
Total, AI does include potential dangers and alternatives.
Inmarketing, when used with the suitable intentions and human supervision, AI is a robust software in a model’s arsenal.
AI commoditizes content material creation, whereas it makes human-made content material extra priceless. It’s a matter of reality, nevertheless, that nothing will ever substitute the human contact.
Would you want to begin utilizing AI in your content material manufacturing? Nicely, I recommend requesting small copies, asking for a title variation, subject options or a small content material revision.
We’ve been engaged on a number of AI options to boost content material manufacturing and convey collectively the perfect of each worlds, AI and human creativity.
So, in any case, going again to the primary query of this weblog submit: what’s the key for Rock Content material be a content material advertising beast?
As with virtually the whole lot within the advertising world… there’s no secret to success. It takes a great operation course of, a expertise community to empower our inner crew, and self-discipline to execute and make the method work.
If you wish to perceive higher learn how to use WriterAccess in your content material operation, expertise all we now have to supply with a free 14-day trial.
