An open letter to the Content material Advertising and marketing Group we serve.
At present we rejoice a big milestone, as Rock Content material has been awarded a spot on the Inc. 5000 fastest-growing personal firms record.
To me, this award demonstrates that we’re heading in the right direction. Our mission is to “make Advertising and marketing higher whereas having a optimistic affect on the world.” and we’re shifting quick to realize that!
The Content material Advertising and marketing trade is fragmented. This large $400+ billion market lacks a class chief, and we’re right here to take that spot, serving to firms create and deploy nice Content material Advertising and marketing methods centered on delighting the viewers whereas serving to the enterprise develop!
We now make use of over 400 individuals remotely in 20 totally different international locations and proceed to rent globally. We serve 4,200 clients with a expertise community that exceeds 85,000 freelance writers and designers.
These are nice achievements, however there’s nonetheless lots to be accomplished!
We’re persevering with to prioritize Rock Content material‘s major mission via these 4 pillars:
The Social Affect for our Expertise Community
We’re creating each day alternatives for our in depth expertise community members to flexibly generate profits doing what they love from wherever on the earth. These alternatives are reshaping their lives for the higher in distinctive methods. As their particular person tales unfold, we are going to proceed to spend money on the person development of our expertise community via jobs and training.
Skilled Training: Rock College
Our instructional platform, Rock College, is central to each our mission and our development technique. We now have already helped over 500,000 college students globally to enhance their Digital Advertising and marketing and gross sales abilities with over 25 accessible certifications and 150 coaching packages in three languages, and we aspire to proceed doing so.
Social Affect: Rock.Org
As we develop, our social affect initiatives, beneath the Rock.org umbrella, develop too. Created in 2019, we’ve already donated over 50,000 Digital Advertising and marketing programs to underrepresented teams — ladies, the black neighborhood, individuals with disabilities, and the LGBTQIAP+ neighborhood. We’ll proceed to supply assist on a bigger, international scale. Moreover, we just lately joined Pledge 1%, committing 1% of our fairness and our time to assist and finance tasks that align with our mission.
Empowering CMOs with Content material Advertising and marketing Options
Making the pivot to a content-first Advertising and marketing strategy might be difficult for a lot of CMOs, given the overwhelming must speed up the completion of huge quantities of high quality content material. Rock Content material‘s a number of software program options and world-class providers crew assist our clients on a number of fronts to make high-quality content material manufacturing scalable.
We imagine within the energy of content material. Content material is the gasoline that drives the Advertising and marketing engine: weblog posts for search engine marketing, articles for thought management, Interactive content material to interact prospects on their buyer journey, and way more. Content material brings worth (and income) at each step of the shopper journey, from consciousness to advocacy.
In conclusion, we’re honored to comply with the steps of different distinctive alums, like Intuit, Microsoft, Jamba Juice, Timberland, Clif Bar, Patagonia, and Oracle. We imagine that is solely the start of what Rock Content material can do within the Content material Advertising and marketing area.
Being an Inc 5000 Honoree is actually a recognition that we’re shifting in the correct route. We’re dedicated to persevering with to develop our shoppers’ outcomes, broaden our international attain, and assist much more CMOs and professionals obtain skyrocketing outcomes with higher Advertising and marketing and high quality content material whereas making a optimistic affect worldwide.
