Advertising and marketing, gross sales, and customer support groups embracing new approaches to utilizing video content material to chop by the noise, guide extra conferences, and speed up income development.
KITCHENER, Ontario – February 13, 2020 – Rising companies proceed to search for new methods to face out from bigger opponents and effectively scale their income in a digital-first world. Current improvements within the instruments accessible to create, host, and share customized movies rapidly and simply have revolutionized the content material format for manufacturers. Many companies at the moment are turning to on-demand and one-to-one video content material as a strong new option to develop their audiences and generate extra gross sales alternatives. Rising companies, together with Digital 22, Jostle, Miovision and New Breed, have quickly accelerated their income development by incorporating do-it-yourself (DIY) video content material all through the complete buyer lifecycle, powered by Vidyard.
Video is a strong medium and its worth to companies is barely growing as a result of it’s each extra handy and extra compelling to digest than text-based content material. Video helps entrepreneurs add persona whereas educating prospects in additional partaking and memorable methods. Gross sales groups use video to chop by the noise and add personalised touchpoints when partaking distant consumers. Customer support groups share video content material to reply frequent questions and to obviously present how one can get began or how one can resolve recognized points. Inner communications teams can distribute company-wide messaging, important government communications, and coaching enablement assets in a safe atmosphere.
“We discover prospects and clients are constantly extra prone to have interaction with video content material,” says Katerina Hyzyk, Advertising and marketing Applications Supervisor at Miovision. “Having a platform that makes it straightforward to handle and measure engagement with video is a crucial a part of our advertising applications.”
By empowering totally different groups to simply create, share, and monitor customized video content material, high-growth B2B organizations, together with Digital 22, Jostle, Miovision, and New Breed, are seeing quicker development and better effectivity throughout their customer-facing groups:
- Digital 22, the most important 100% largest HubSpot company within the UK, generated £1.6 million in income influenced by video inside 12 months of implementing Vidyard.
- Jostle, a know-how firm that gives organizations with an attractive intranet platform, is utilizing one-to-one video of their outbound gross sales course of and on-line product demo movies to teach extra leads quicker than ever.
- Miovision, an organization utilizing laptop imaginative and prescient, synthetic intelligence and superior modelling to assist cities modernize their method to site visitors administration, noticed an 80% improve in distinctive viewers throughout their Video Hub in solely 90 days.
- New Breed, a buyer acquisition company for high-growth B2B firms, elevated win charges by 33% and shortened gross sales cycle by 41% with out experiencing any lower in common deal worth.
Digital 22: Generated £1.6 million in income influenced by video inside 12 months
After HubSpot’s co-founder and CEO, Brian Halligan, confused that “video needs to be used all over the place inside what you are promoting,” Digital 22 did simply that. The corporate is already recognized for staying forward of the curve on the subject of testing out new communications strategies earlier than passing them on to their shopper base. Digital 22 determined to include movies throughout their total group–from the launch of latest video advertising applications, implementing video promoting and coaching, and driving inner communications– and generated £1.6 million in income influenced by video inside 12 months of implementing Vidyard.
“Our Video Hub actually is our best asset! We constructed a financial institution of greater than 200 movies which we then embedded on our web site, used throughout our weblog and past. Our Video Hub helped us drive call-to-actions (CTAs) throughout the movies themselves that aligned consumers to bigger methods throughout every space of the enterprise,” says Emily Yates. “We are able to now affirm that 19.9% of these video viewers turned leads, and 29.3% of these leads turned gross sales certified leads (SQLs), which resulted in £1.6million lifetime worth. ”
Jostle: Engaged hyper-personal video to fill the funnel at this scrappy scaleup
Jostle believes organizations ought to really feel much less advanced. Staff ought to discover it straightforward to plug in and do nice work. Their people-centric intranet tames that complexity and helps folks and organizations flourish, no matter the kind of administration construction, business sector, or sized enterprise. Video has turn out to be a core content material sort used throughout advertising and gross sales. With Vidyard, video seamlessly integrates into the corporate’s present tech stack to make movies straightforward to make use of and embed all over the place.
“After we put our normal two-minute product tour on YouTube, the method was merely a nightmare. We couldn’t customise something. Embeds have been messy and off-brand,” explains Dustin Tysick, VP of Advertising and marketing and Development at Jostle. “After we introduced Vidyard to Jostle, the platform gave us the power to construct hotter connections utilizing personalised video. We might simply edit the HTML/CSS to customise call-to-actions, and since we’re very a lot a design-oriented firm, our video content material now matches our web site and model.” Learn the complete Jostle buyer story right here.
Miovision: Gained’t be slowing down video content material manufacturing anytime quickly
Miovision exists to assist cities modernize their method to managing site visitors. Which means convincing prospects – usually within the public sector – to undertake new applied sciences and approaches. It may be a posh gross sales pitch and the corporate finds video is a crucial instrument to assist preserve prospects engaged. Over the previous two years, Miovision has built-in video into almost each step of their buyer journey. From consciousness to prospecting, to buyer retention–it’s given the enterprise a brand new voice.
“In a 90 day interval in late 2019 we noticed an 80% improve in distinctive viewers,” says Katerina Hyzyk, Advertising and marketing Applications Supervisor at Miovision. “This goes to point out you that our prospects, clients, companions and workers are actually invested in consuming content material by this medium, so we gained’t be slowing down anytime quickly!”
New Breed: Shortened the gross sales cycle with out reducing common deal worth
B2B inbound buyer acquisition company New Breed leads by instance and strives to be on the leading edge of selling innovation and analytics that assist have interaction prospects and clients at each stage of the shopper lifecycle. On the consciousness stage, New Breed creates social media movies. On the consideration stage, video is used to nurture leads with instructional content material like on-demand webinars. On the choice stage, video backs up claims made earlier by testimonials and work examples.
“We’re all about educating the market on what’s doable with video in order that once they come to our web site, they’re already assured that we may also help them,” says Guido Bartolacci, Supervisor of Acquisition and Technique at New Breed. “Movies hosted on our web site have already influenced 22.4% of latest enterprise income and 28.9% of present enterprise income. Moreover, by utilizing video, we have been in a position to improve win charges by 33% and shorten the gross sales cycle by 41% with out experiencing any lower in our common deal worth.”
Digital 22, Miovision and New Breed have been all winners in Vidyard’s 2019 Video in Enterprise Awards. Learn their award-winning clients tales right here.
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. World leaders comparable to HubSpot, LinkedIn, Marketo, Microsoft, Outlook, Outreach, SalesLoft, Salesforce, and Zendesk depend on Vidyard to energy their video content material methods and switch viewers into clients.
Media Contact:
Sandy Pell, Head of Company Communications, Vidyard
press@vidyard.com
