Rihanna has been introduced as the brand new face of Dior’s iconic J’Adore perfume.
Rihanna’s various skills are simple. Ever since launching Fenty Magnificence in 2017, this cultural icon has change into the world’s wealthiest musician. A professional at model offers, the style trendsetter has landed a brand new position because the face of Dior’s iconic J’Adore perfume.
The posh model introduced the information on June 18th, with Girls’s Put on Each day offering the unique assertion.
“Being the brand new face of J’Adore is each an honor and a mission,” Rihanna expressed within the assertion. “This scent, which I’ve recognized and beloved for thus lengthy, holds nice significance for ladies. I’m particularly trying ahead to becoming a member of this journey and contributing to it by way of my world, my story, my roots, in addition to my creativity and my very own femininity.”
Rihanna makes historical past as the brand new face of Dior’s J’Adore perfume, taking the reins after actress Charlize Theron’s outstanding 20-year run. In response to WWD, Theron will now characterize Dior’s jewelry and vogue strains.
This energy transfer by the French vogue home cements Rihanna’s standing as each the primary Black girl and the second individual ever to embody the long-lasting J’Adore.
“The bizarre expertise, audacity, and charming fantastic thing about this absolute star are the best embodiment of the dazzling, highly effective Dior femininity that transcends generations,” expressed Véronique Courtois, CEO of Parfums Christian Dior, within the assertion. “Her golden dream guarantees to be distinctive, reflecting a perfume that’s ever-present for ladies and retains its radiance.”
In a current Instagram publish, Dior expressed their pleasure about having Rihanna, a multi-talented icon with beautiful magnificence and worldwide reputation, characterize the J’adore perfume. The picture options Rihanna in a contemporary tackle the well-known Bar jacket, initially designed by Christian Dior in 1947, as reported by Vogue.
The caption additional explains that J’adore has been a relentless companion for ladies globally. It represents the essence of a strong, liberated girl, a narrative that resonates deeply with Rihanna. She has made J’adore her personal, carrying it as a logo of her audacious spirit and charming allure.
Rihanna has been a trailblazer for the worldwide vogue home on a number of events, and this parfum collaboration shouldn’t be her first time serving because the model’s face. In 2015, she turned the primary Black ambassador for Dior with the Secret Backyard marketing campaign.
Famend photographer Stephen Klein, recognized for his charming visuals, shot this marketing campaign and also will oversee the visuals for the J’Adore marketing campaign.
A number of commenters beneath the model’s Instagram publish, possible members of Rihanna’s fan base referred to as the Navy, precisely speculated about her appointment to the position. This hypothesis arose from a suggestive publish by Dior, which hinted on the information by telling followers to “keep tuned” as a “new queen” had entered their circle. The publish was made simply moments earlier than the official announcement.
This new Dior ambassadorship provides one other spectacular chapter to Rihanna’s already outstanding profession. Her groundbreaking make-up line, Fenty Magnificence, boasts over 50 shades with modern formulation and has change into an enormous success, surpassing $600 million in annual gross sales. Fenty Magnificence’s launch was adopted by the introduction of Fenty Pores and skin, additional solidifying her presence within the magnificence trade.
In 2018, Rihanna launched her lingerie line, Savage X Fenty, which specialists estimated would attain a staggering price of $3 billion by 2022. Following this enlargement of the “Fenty” empire, Rihanna not too long ago introduced Fenty Hair earlier this month. This model focuses on hair restore options, permitting Rihanna to showcase her experience as a hair care maven.
Touchdown the coveted position of J’Adore’s new face marks one other pinnacle second in Rihanna’s illustrious profession. The long-lasting inventive additional solidifies her simple affect within the vogue and wonder world. With this historic appointment, Rihanna stays a trailblazer, constantly setting new requirements for impactful model ambassadorship.
