The communications perform is at an inflection level, as an limitless deluge of social and political points together with growing worker comms issues have illuminated the worth of communications to the C-suite.
With that in thoughts, Ragan Communications partnered with analysis consultancy HarrisX within the fall of 2022 to know how CEOs and communications leaders view one another’s roles and obligations, what they worth most, and once they consider responses to public coverage points are obligatory.
The survey was performed by Ragan and HarrisX from Oct. 11-24 throughout the U.S. amongst 360 CEOs and different high-ranking senior communicators.
Requested the place comms provides essentially the most worth, CEOs ranked “government communication” on the high (14%), underscoring how essential communicators are to serving to them form and refine their voice.
Whereas CEOs ranked ‘worker communications’ because the second-most precious perform (9%), different comms leaders thought of it essentially the most precious perform (13%), which emphasizes the elevated function that communicators play in worker engagement.
CEOs additionally thought of investor relations (8%) and ESG (6%) as precious communications capabilities, although they didn’t even crack different communications leaders’ high 5.
Hold your eyes peeled over the following few weeks as we unveil extra findings from the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey.
Many CEOs could rank government communication on the high due to which backside could also be at stake. Advertising and marketing PR and Washington PR defend a CEO’s backside line however expert government communication could defend a CEO’s ass!