We work in a time of profound disruption. The standard pressures of working a profitable enterprise are amplified by huge shifts within the financial system, the political panorama, and society at massive.
As organizations navigate these headwinds, they need to do extra with much less. The outdated methods of promoting via high-volume cold-calling, mass electronic mail outreach, and poorly focused messaging merely aren’t sufficient. Companies anticipate extra, and so do their prospects.
To thrive on this period, enterprise leaders want actionable insights into new alternatives and rising markets. They want dependable knowledge and most visibility into the alternatives that may translate right into a aggressive edge of their industries. They should know that each funding greenback is working as arduous as they’re. And so they want the power to automate workstreams as a way to develop their companies at scale.
Previously, gross sales was pushed by relationships. The final important innovation in gross sales was the introduction of Salesforce and cloud-based buyer relationship administration (CRM) programs within the late ‘90s. Nevertheless, whereas early CRMs gave gross sales and advertising professionals a system of report, right this moment’s go-to-market groups want a system of perception. At present, gross sales is pushed by insights derived from knowledge. Perception-driven gross sales is the way in which ahead, and firms who act decisively on probably the most correct knowledge are those who will succeed.
That’s why ZoomInfo couldn’t be extra excited to announce RevOS, the way forward for go-to-market software program.
RevOS: The Fashionable Income Working System
RevOS is ZoomInfo’s fashionable working system for income professionals.
By a constant drumbeat of innovation and product enhancements, ZoomInfo has developed from being a dependable supply of knowledge to an all-encompassing suite of subtle software program that provides fashionable companies unprecedented insights into new alternatives. A quick-growing roster of gross sales, advertising, operations, and recruitment groups is utilizing our platform to maximise their development potential and assist their organizations thrive.
RevOS gives a brand new unified login and app administration expertise. Now, ZoomInfo prospects can entry all ZoomInfo services and products utilizing a single login identification. Go-to-market groups can entry a wealth of knowledge, together with firm knowledge, contact knowledge, technographics, web site customer identification, workflows, gross sales automations, web site chat, and conversational intelligence — all from a single, built-in system.
All apps and instruments inside RevOS are launched and managed from a single unified dashboard, giving customers at-a-glance data relating to their campaigns. Customers can swap between purposes effortlessly by way of waffle navigation, permitting for seamless workflows between RevOS purposes.
It’s not sufficient for gross sales and advertising groups to work in silos or in isolation from the remainder of their organizations. If corporations hope to achieve right this moment’s difficult enterprise setting, they want each benefit at their disposal, and RevOS’ strategy to go-to-market intelligence supplies a unified system of knowledge, insights, software program, and integrations that creates full visibility and entry to the contacts and firms of their complete addressable market.
On the coronary heart of RevOS lies ZoomInfo’s Information Cloud. ZoomInfo has the richest, most correct B2B knowledge asset within the trade, and this knowledge underpins the whole thing of the RevOS platform.
Drawing upon tens of billions of knowledge factors, our algorithms and machine-learning applied sciences be sure that ZoomInfo prospects have probably the most full data for his or her go-to-market motions. This foundational knowledge permits gross sales and advertising professionals to make sure their messaging is connecting with the best individuals on the proper time, maximizing their go-to-market funding.
The 4 Pillars of RevOS
ZoomInfo RevOS contains 4 main product pillars that work collectively to offer organizations with important insights into their present markets, rising alternatives, and aggressive exercise.
SalesOS
ZoomInfo SalesOS is the trendy go-to-market platform for B2B gross sales groups. ZoomInfo has the biggest, most complete, and most continuously refreshed database of insights, intelligence, and buying intent knowledge about corporations and contacts.
We layer extra instruments on prime of that intelligence that can assist you higher interact with prospects and prospects. Refrain supplies real-time conversational analytics, Interact gives strong gross sales engagement capabilities, and RingLead allows subtle knowledge orchestrations. By seamlessly integrating all of those instruments into one platform, your go-to-market groups turn out to be smarter and more practical at closing offers and hitting their quantity.
MarketingOS
Consideration is an more and more treasured commodity, which suggests advertising professionals should act decisively to achieve the best audiences with the best messages on the proper time.
Formally launching right this moment, MarketingOS is ZoomInfo’s new account-based advertising platform designed to offer entrepreneurs new methods to achieve goal accounts and drive certified leads for gross sales.
Whereas constructing this product, we heard time and again that the info utilized in most account-based advertising platforms was each inaccurate and incomplete, inflicting entrepreneurs to pour promoting {dollars} into the unsuitable corporations and ship leads that had been ineffective to gross sales groups. That’s as a result of right this moment’s ABM platforms are all designed to leverage knowledge that exists inside a person firm’s CRM. So we constructed MarketingOS the identical means we construct each utility: with our best-in-class knowledge as the inspiration. MarketingOS permits groups to determine and prioritize their greatest viewers based mostly on match, intent, and engagement, and interact consumers after they’re almost definitely to transform — via show and social promoting, hyper-targeted campaigns, and on their firm’s web site via chat and onsite conversion instruments. Entrepreneurs can construct, cleanse and handle their database to determine and prioritize best-fit audiences utilizing intent, engagement and web site customer knowledge.
Crucially, MarketingOS lets advertising groups work from a standard knowledge basis. Solely 39% of gross sales and advertising groups share purchaser indicators, and half say it’s as a result of their gross sales and advertising programs don’t combine. The shared knowledge basis of SalesOS and MarketingOS tightens key hand-offs and unlocks true advertising and gross sales alignment, eliminating conflicting information, wasted effort, and missed alternatives.
RecruitingOS
Competitors for the most effective individuals has by no means been extra intense, which suggests hiring managers want new instruments to assist them navigate right this moment’s more and more aggressive hiring market.
RecruitingOS helps expertise acquisition professionals and hiring managers determine, interact, and recruit prime candidates utilizing versatile, customizable recruitment workflows. Combining candidate contact data with wealthy intent knowledge, RecruitingOS permits hiring managers to attach top-quality candidates with related vacancies when they’re almost definitely to pay attention. This will considerably cut back time-to-hire, permitting recruiters to maneuver rapidly and safe the most effective individuals for his or her open roles.
OperationsOS
OperationsOS offers ops groups entry to highly effective data-as-a-service (DaaS) instruments. Information managers can match, unify, dedupe, normalize, cleanse, enrich, rating, and route knowledge via OperationsOS’ knowledge orchestration software program. Information operations groups can handle their enterprise knowledge by way of RingLead, which empowers them to quickly construct pipeline at scale, discover related corporations and contacts in seconds via AI-driven prospecting instruments, and determine corporations actively pursuing related services and products by way of real-time intent knowledge.
OperationsOS additionally offers knowledge groups entry to foundational firm and call knowledge, in addition to perception knowledge that may be accessed by way of API, webhooks, and cloud-based knowledge warehouses.
An Thrilling New Model Id
Every pillar of RevOS has been rebranded with new logos, colour palettes, kinds, and a unified in-app expertise to create a singular, cohesive go-to-market resolution that spans your complete suite of ZoomInfo merchandise.
This thrilling rebrand doesn’t simply look higher — it feels higher. Redesigned knowledge dashboards and reporting instruments supply a quicker, extra responsive expertise that permits your gross sales, advertising, and recruitment groups to visually exhibit ROI and the way their work aligns with broader organizational targets.
What RevOS Means for At present’s Companies
Many SaaS merchandise in the marketplace right this moment are options seeking issues. This top-down strategy to product improvement is what creates the “empty field” downside in buyer relationship administration (CRM) software program — corporations license a CRM, at which level gross sales and advertising groups are then tasked with filling these bins with leads and, finally, income.
We consider there’s a greater means.
ZoomInfo RevOS was constructed from the bottom up round probably the most complete B2B knowledge on the planet. That knowledge is enabled by our rising suite of orchestration and engagement instruments, which permit our customers to handle their knowledge and incorporate it seamlessly with workflow instruments.
Perception-driven promoting allows gross sales professionals to make use of knowledge and automation to pinpoint their very best buyer and join with them at exactly focused moments, based mostly on up-to-the-minute intent knowledge that indicators they’re prepared to speculate.
If knowledge is the lifeblood of the trendy gross sales group, then go-to-market groups should have the know-how to behave upon that knowledge. RevOS’ unified knowledge tech stack offers gross sales, advertising, operations, and recruiting groups a single supply of reality from which to launch their campaigns and go-to-market motions, simplifying inner workflows, lowering prices, and maximizing interoperability between groups.
RevOS is the subsequent chapter in ZoomInfo’s journey because the world’s main go-to-market platform.
