Rémy Cointreau has had a sniff of Tremendous Bowl promoting, and now needs to drink all of it in.
Two years in the past, the French spirits firm purchased a 30-second advert for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second advert that includes The Botanist gin model.
This yr, it’s shopping for a far stronger pour: a 60-second spot within the first quarter devoted to Rémy Martin cognac.
Created with assist from company companions Fred & Farid, the spot is a part of Rémy Cointreau’s technique to push its “international precedence manufacturers”—Louis XIII cognac, Rémy Martin, Cointreau, Bruichladdich whisky and The Botanist. This yr’s Tremendous Bowl spot focuses on how “teamwork and the pursuit of excellence” have pushed the practically 300-year-old cognac model.
“This nationwide marketing campaign reinforces our continued funding in having our manufacturers present up throughout one of many largest sports activities moments of the yr,” stated Nicolas Beckers, CEO of Rémy Cointreau Americas.
There’s been larger competitors for soccer’s drinking-age followers in recent times. Diageo signed on because the league’s first spirits sponsor in 2021, with E&J Gallo Vineyard’s Barefoot model coming aboard as a wine sponsor final yr.
When Anheuser-Busch InBev ended its 34-year reign because the Tremendous Bowl’s unique nationwide alcohol sponsor final yr, it made room on the bar for competing manufacturers. Molson Coors introduced its Tremendous Bowl 57 advert final summer season, whereas Diageo’s Crown Royal just lately introduced its first foray into the Massive Recreation.
