Being quickly embraced by the platform’s customers after its launch, Tales turned and remained, for the longest time, Instagram’s hottest function.
Nevertheless, with the arrival of Reels, new Instagram utilization patterns have began to emerge. As anticipated, this unavoidably affected the efficiency of the opposite content material sorts obtainable inside the platform.
With out additional ado, let’s see how Reels’ integration has impacted Instagram Story’s video view price.
How do Instagram Reels vs. Tales carry out by way of video views?
1. Evolution of video views – Instagram Reels vs. Tales
2. Instagram Reels have a median video view price of 10.53%
3. Instagram Tales have a video view price of 4.42% on common
4. Key takeaways on the way to optimize your technique to get a better view price
1. Evolution of video views – Instagram Reels vs. Tales
Arms down, in the case of short-form content material consumed, TikTok leads the race by far.
Reality be instructed, regardless of Reels being launched by Instagram as a response to the elevated demand for short-form video content material, with a view to retain its person base, TikTok stays the platform of virality, the place a lot of the views occur.
Whereas having their second of glory, as proven by information, it seems that beginning with the top of final yr, Instagram Reels’ natural views entered a reducing path. Â
As for Tales – Instagram’s different choice for short-form video show – they comply with Reels’ sample, having a good decrease natural view price.
Truly, from a view price perspective, Reels get no less than double the natural views that video Tales get.
2. Instagram Reels have a median video view price of 10.53%
With short-form video content material’s consumption solely going up after TikTok’s huge reputation acquire, there’s no marvel its sibling, aka Reels, are probably the most considered movies on Instagram for the time being.
Surpassing the as soon as most adopted function by way of views, in comparison with video Tales, Instagram Reels now rating a median view price that’s no less than double.
Whereas Instagram Reels get a median video view price of 10.53%, when including another layer into the comparability of this metric’s values to Instagram Tales, like the next rely, the variations can get fairly important. Â
To get a extra in-depth view of benchmarks efficiency for Instagram Tales vs. Reels by way of views, right here’s a breakdown of Instagram Reels’ common natural video view price throughout a number of channel sizes:
- accounts underneath 5 Ok followers get a view price per Reel of 28.21% on common;
- profiles with 5-10K followers have a median view price per Reel of 17.45%
- accounts between 10-50K followers get a median of 12.22% view price per Reel
- profiles with 50-100K followers rating a view price per Reel of 6.53% on common;
- accounts with greater than 100K followers get a median view price per Reel of 6.63%.
3. Instagram Tales have a video view price of 4.42% on common
Regardless of duplicating TikTok’s short-form video content material format, versus the most recent, Instagram nonetheless stays a followers-oriented social media community.
Whereas we’re on the following-base chapter, let’s do not forget that inside the platform, the smallest accounts have all the time been rewarded with greater efficiency outcomes than the most important ones.
Remember the fact that this is applicable whatever the metric we select to have a look at or the content material sort analyzed.
Let’s take Instagram Tales and the video view price case, for instance.
On common, Instagram Tales document a 4.42% natural video view price. However when damaged down by account’s follower measurement, now we have the next values:
- profiles with lower than 5K followers: a median video view price per Story of seven.45%;
- accounts between 5-10K followers: a Story common video view price of 5.07%;
- profiles with 10-50K followers: a 4.40% common video view price per Story;
- accounts with 50-100K followers: a Story view price of three.36% on common
- profiles greater than 100K followers: a 2.93% common view price per Story
4. Key takeaways on the way to optimize your technique to get a better view price
All in all, when optimizing your video content material technique for views, take into account the followings:
- leverage Reels, as that is the kind of video content material that generates the best view charges;
- combine Reels and Tales for elevated probabilities of catching your group’s consideration
- having the bottom view charges, manufacturers with massive account followings ought to think about boosting their video content material for elevated video KPIs.
Methodology
For this report masking video view price benchmarks for Instagram Tales and Reels, we analyzed 5.220.591 Instagram Reels and 1.006.087 Tales revealed between April 2021-April 2023.
The typical video view price exhibits what number of views you get with a submit on common. It’s calculated by dividing your complete variety of views by the whole variety of followers and multiplying by 100.
