AMP for Electronic mail is a should on this planet of e mail advertising and marketing right now.
Increasingly more firms now get probably the most out of it.
On this publish, you’ll discover probably the most profitable use circumstances and actual stats.
Earlier than we proceed to those circumstances, we wish to remind you that we’ve got revealed a compilation of AMP e mail examples to get you began.
1. Mailmodo: Growing consumer response price by 833%
A jewellery firm BlueStone.com together with Mailmodo used AMP to measure NPS in emails.
Interactive emails generated 8.33X occasions extra responses in comparison with common HTML emails.
(Supply: Mailmodo)
Customers had been in a position to price BlueStone straight within the e mail.
Stripo despatched out a demo invitation e mail to its customers.
Recipients had been in a position to schedule an appointment straight within the e mail.
The CTOR of this marketing campaign was actually excessive — 17%. Each sixth consumer scheduled an appointment.
(Supply: Electronic mail from Stripo)
To implement this interactivity, we designed an AMP e mail, and embedded the API code given by Cally.ru (it could be unimaginable to make the most of this code in a daily HTML e mail).
And despatched this e mail to our subscribers.
That’s it.
3. AWeber: Person engagement elevated by 225%
AWeber e mail advertising and marketing software program was one of many first senders that supported AMP.
Not solely do they let their purchasers use AMP for Electronic mail expertise in emails, but in addition use the latter for their very own functions.
They carried out AMP-powered polls and surveys, suggestions varieties, and a picture carousel of their emails.
(Supply: The AMP weblog, Google)
They didn’t measure a selected marketing campaign. As a substitute, they measured the effectiveness of their complete e mail advertising and marketing earlier than and after AMP.
In whole, with AMP, their consumer engagement elevated by 225%.
4. Ecwid: Growing conversion by 82% with AMP in Deserted carts
Ecwid, the e-commerce platform, enabled its prospects to ship dynamic deserted cart emails. This ends in a +82% conversion price.
(Supply: Ecwid)
How did it work?
Recipients had been in a position to see detailed descriptions of the product objects that they had left within the cart and take a look at further product footage introduced within the cart.
5. Stripo: Growing consumer response price by 520% on account of interactive varieties
Stripo embedded an open type in order that its customers might go away a remark / share their suggestions in emails.
(Supply: Electronic mail from Stripo)
We ran an AB testing:
- 50% of our customers needed to go to an exterior website to depart suggestions about our merchandise;
- 50% of our customers might go away a remark straight within the e mail by way of the embedded interactive type.
The interactive type generated 5.2X extra suggestions than the exterior type.
Closing ideas
As we will see, AMP emails do enhance ROI and enhance consumer engagement. AMP is helpful for each eCommerce and SaaS companies.
All the examples, given on this publish, may be constructed with Stripo simply, with actually no coding abilities.
Prepared to present AMP a attempt? Be a part of Stripo and construct revolutionary emails quick
